Research Analysis

User Research Techniques

Quantitative and Qualitative Research

Customer interviews, User interviews

Ethnography studies and techniques used, Contextual inquiry

User research planning (team members, questions, location etc.)

Format of Collected Data

Notes or written format

Collected photographs

Collected video

Recorded audio

Affinity Analysis

Categorizing Collected Data

User statement

Observation

Problem point

Opportunities and call for action

Categorizing Collected Data

User statement – Statement or sentences spoken by usere.g. I use my mobile phone for calling my clients only. No other usage

Observation

Problem point

Opportunities and call for action

User statement

Categorizing Collected Data

Observation – Ideally, the sentences or statements not spoken by the user. However, the expressions, surrounding environment etc. Indicates a critical insighte.g. A rural home bedroom surrounded by various Gods.

Observation

Problem point

Opportunities and call for action

User statement

Categorizing Collected Data

Problem point – Through various insights and observation, designer see some breakdown or problem that needs focus or solution. It may arise through user statements or observationse.g. Small kirana (grocery) shopkeepers sell groceries of smaller amount, such as Turmeric of INR 2.00

Observation

Problem point

Opportunities and call for action

User statement

Categorizing Collected Data

Opportunities and call for action – Problem points are various places triggers design opportunities and leads to design conceptse.g. To make an automated system of small scale kirana shopkeepers, it is essential to provide an arrangement to include small amount items

Observation

Problem point

Opportunities and call for action

User statement

Documentation of Collected data (excel format)

Data Consolidation and Affinity Diagram

Data Consolidation and Affinity Diagram

Theme based presentationConvert data chunks in appropriate themes/keywords

Chunking of similar dataCollect similar stories, observation and insights. State a keyword/one liner for similar data

Identify problem points / design opportunitiesIdenitfy problem points / design opportunities from themes. Write down all problem points / design opportunities and prioritize them

Data Consolidation of Affinity Diagram

Theme based representation

Consolidation

Opportunities

Calls for actions

Problem points

Further Analysis Models (Hugh Beyer & Karen Holtzblatt)

Sequence model

Cultural model

Physical model

Flow model

Flow model (Image from Contextual Design by Hugh Beyer & Karen Holtzblatt)

Formal and informal roles & responsibilities, work groups and communication

Sequence model (Image from Contextual Design by Hugh Beyer & Karen Holtzblatt)

Steps or actions performed to accomplish a task or activity

Cultural model (Image from Contextual Design by Hugh Beyer & Karen Holtzblatt)

Culture, policies, constraints etc. to support work related activities

Physical model (Image from Contextual Design by Hugh Beyer & Karen Holtzblatt)

Showcases the physical environment for support of work related activities

Data Consolidation and Affinity Diagram

Data Consolidation and Affinity Diagram

Consolidate data collected from users and create an affinity diagram

Data Consolidation and Affinity Diagram

Place

Actions or Activities

Problems

Flow, Physical and cultural model

OpportunitiesCall for actions

Consolidation

Opportunities

Calls for actions

Problem points