Date post: | 12-Apr-2017 |
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All logos and trademarks used in examples are the property of the respective companies they represent.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
THEKLSENTRALADPANELMEDIUM
SECTION1
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
TheKLSentralAdPanelMedium
• Location :InsideStesen SentralKualaLumpur
• Product :3thirdsAdPanelPlatformFullColour P6LEDAdvertisingPanelswithAudio
• No.ofPanels :2 Panels
• Location :Level1MainConcourse &Level2MainEntrance&ConcourseArea
• ScreenSize :Level1:4.04mWidthx3.03mHeight
:Level2:3.27mWidthx2.45mHeight
• ScreeningHours :18hoursdaily(6am– 12midnight)
• BroadcastCycle :3mins percycle=720cyclesperday(360x2Panels)
• TotalAd.Airtime :1,080mins/day=32,400mins/month=388,800mins/year
• MediaOwner :3thirdsIncSdn.Bhd.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
ToadvertiseonLEDPanelsatLevel1&Level2of
Stesen SentralKualaLumpurindirectviewingandexposuretomorethan
160,000peopletrafficdaily.
Upgraded&OperationalWearenowproviding
increasedexposures,reducedcost,animprovedmedium
andincreasedtraffic.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KLSentral AdPanel @Level1
KLSentral AdPanel @Level2 KLSentral AdPanel @Level1
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
AdPanel@Level1– MainConcourse
AdPanel@Level2– Concourse
KLSentralAdPanel:Mediumreachandlocation
§ OnepanelfacingLevel1MainConcourseArea,ticketingcounters,platformentrances,ATMmachinesandsecondaryentrancefromadjoiningshoppingcentre.
§ OnepanelfacingLevel2Entrance&ConcourseArea,ticketingcounters,maineventarea,waitingareaandplatformentrances.
§ TheKLSentralAdPanelPlatformisaudioenabled.
All logos and trademarks used in examples are the property of the respective companies they represent.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KLSentralAdPanelAdvertisers- Past&Present
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
AddOns
AdvertisersareabletodisplayaLivestreamofcontentvia
theInternet
Advertisers areabletoplace3rd party“Beamers”thatbeamcontenttomobile devicesinthevicinity oftheAdPanels.
Advertisers areabletoplacepromotersfordistribution ofsamples.SubjecttoStationmanagementapproval,terms
andconditions.
Advertisersareabletointegrate“CalltoAction”suchasQRCodes orSMSShortcodeswithintheonscreencontenttoincreaseinteractionandeffectiveness.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
THETRAFFIC
SECTION2
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KLSentralTrafficAnnualFlow
050000
100000 150000200000
2001
2006
2008
2009
2010
2014
Year
Year2001toYear2014DailyTrafficGrowth § Averagepassengersflow*1:
§ 160,000/day
§ 1,120,000/week
§ 4,480,000/month
§ 53,760,000/year
§ 2millioninternationalaudienceyearly(influencetheaffluent)*2
§ Averagewaittimeonconcourseareais20minutes whilecommutersswitchbetweenlines,lingertoshop, anddineatthebazaar.
• *1– TheStar(http://www.bit.ly/KLS160000)
• *2– TheEdgeDaily.com
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Gombak/BatuCaves
Setapak /Melawati Setiawangsa /
SriRampai
WangsaMaju Ulu Klang /Keramat
Ampang
Pandah Jaya/Pandah Indah
Brickfields/Seputeh
PantaiKerinchi
Sg.Besi /SalakSouth
Cheras /Sg.Besi
Kajang /Bangi /Serdang /SeriKembangan
Puchong
SriPetaling
OldKlang Road
Kelana Jaya
Damansara
BandarUtama /TTDI
MontKiara /SriHartamas
Bangsar
KualaLumpur
Titiwangsa
Selayang /Segambut
Kepong/Sg.Buloh
ShahAlam
Putrajaya /CyberjayaSource:DepartmentofStatisticsMalaysia
BandarSunway/Subang Jaya/USJ
Klang /Meru2009(‘000)
2012(‘000)
2013(‘000)
WP.KualaLumpur 1,525.6 1,583.3 1,603.1
DistrictPetaling 1,445.6 1,526.6 1,554.5
DistrictGombak 642.8 674.3 685.2
Total 3,614.0 3,748.2 3,842.9
CatchmentPopulation
5KM10KM15KM20KM
CatchmentArea
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Household 600samples
Commuter400samples
Office200samples
Overall 1,200samples
GenderMale 51% 51% 63% 53%
Female 49% 49% 37% 47%
Age
18 -24 30% 49% 25% 36%
25- 29 17% 15% 27% 18%
30- 39 23% 17% 36% 23%
40- 49 17% 9% 9% 13%
50- 59 9% 7% 2% 7%
60- 65 4% 3% 1% 3%
Ethnicity
Malay 40% 49% 51% 45%
Chinese 49% 40% 29% 43%
Others 11% 11% 20% 12%
MaritalStatus
Single 48% 68% 60% 57%
Married 51% 30% 39% 41%
Separated/Divorced 1% 2% 1% 2%
Averagehouseholdincome
RM6,673-00 RM5,325-00 RM9,607-00 RM6,706-00
CatchmentDemographics(forsamplesizeonly)
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Itsinfrontofmorethan160,000peopledailyandgrowing,andthat’swalkingpeople–That’saconcentratedpoolofpotential
customers!!
Why the KL Sentral AdPanels works for Advertisers
TheBigBoysarenearby-provides anopportunity foradvertiserstoreachnotonlythemasses butsomeofthosewhoguideandshapebusiness
inMalaysia.
2isbetterthan1 -2panels atonepriceandwiththebookingoptionswe’reoffering,webelieve ittobe
veryfairlypriced.
Atrulymassmarketsite–Situatedintheprimary
transportationhubofthenewcentralbusiness districtofthenation’s
capital.
Audioenabled – Soifthevisualdoesn’tgrabattention,theaudiowill.
Twouponstatic–Movingimages,video andsound attractmorethan
juststaticpictures
AdjoiningShoppingCentre,NuSentral–Accesstoawiderangeof
productsandmorepeople.
Supportsaddontech–Wanttotrack,measure,engage,etc.?Weallowforaddontech
implementation.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
THESITE:EVALUATIONOFKLSENTRALASANINTEGRATEDHUB&SURROUNDINGLOCALITY
SECTION3
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KLSentral– IntegratedTransportHub
IntegratedRailHub
• LRT•Monorail• KTMIntercity• KTMCommuter• ETS•ERL(express traintoKLIA)
IntegratedBusHub
•KLIATransfer• LCCTTransfer(Lowcostcarrierterminal)
• CityShuttle• Trunkbuses• Localshuttle• Expressbuses
KLCityAirTerminal
•RecognizedasXKL•Checkinforallairlines.
TaxiServices
•Alllocaltaxiproviders• Skybus
Conveyyourmessageto53.76millionpeopleannuallyviathestrategically
positioned KLSentralAdPanelPlatform.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Evaluation– KLSentralTenants
KL Sentral houses some of the wellknown eateries, a college, full servicebanking and office related facilities,Air Asia Hub, telecommunicationsservice providers, camera andvarious other shopping outlets.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
§ KLSentral isthecentralbusinessdistrictbuiltaroundMalaysia’slargestintegratedtransithubofferingglobalconnectivity,excellentinvestmentopportunities andbusinessconvenience.Thedevelopmentcomprisesof:
§ CorporateOffices
§ CommercialSpace
§ Hotels&BoutiqueHotel
§ ConventionCentre
§ EntertainmentZone
§ TransportHub
§ ResidentialTowers
KLSentral– TheSurroundingLocality
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KL Sentral – The Surrounding Locality
All logos and trademarks used in examples are the property of the respective companies they represent.
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Campaigndetails
• Campaignbreakdown
– 15second spot– Exposures daily
• Fullawareness- 720exposures /day(Every3minutes, 2AdPanels)• BasicAwareness– 360exposures /day(Every6minutes, 2AdPanels)
– 1,3,6or12Months
• Overallcampaigndetails– Contentsuggestedtobe
– Corporate– Companycredentials– Thematic– Brandawareness– Tactical– Objectivedriven
• Content:– Thesystemallowsfor5 differentversions ofcontentperbooking
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
1MONTHFULLAWARENESSCAMPAIGN15 SECONDSPOTFINANCIALCONSIDERATION
KLSENTRALADPANELS
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
15Secs @1MonthCampaign
• Details– Options for360and720exposures daily– 1Month=30days
Description BasicAwareness360exposuresdaily
Full Awareness720exposuresdaily
15secondspot@1Month RM22,500.00 RM36,000.00
Add6%Govt Tax RM 1,350.00 RM 2,160.00
TOTALCAMPAIGNCOST RM23,850.00 RM38,160.00
Total ExposuresPerMonth 10,800 21,600
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
15SECONDSPOT3,6OR12MONTHFULLAWARENESSCAMPAIGNFINANCIALCONSIDERATION
KLSENTRALADPANELS
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
15Secs @720exposuresdaily(Exposureevery3minutes)
• Details– 3,6&12Monthcampaign– Minimum720exposures daily (Every3minutes)
Description 3Months 6Months 12 Months
15secondspot@360exposuresxNumberofmonths
RM108,000.00 RM216,000.00 RM432,000.00
Add6%Govt Tax RM 6,480.00 RM 12,960.00 RM 25,920.00
TOTALCAMPAIGNCOST RM114,480.00 RM228,960.00 RM457,920.00
TotalExposures 64,800 129,600 262,800
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
OPTIONALCAMPAIGNADD-ONS
KLSENTRALADPANELS
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
KLSentralOnGroundSampling
• Subjecttobuildingmanagementapproval,Clienthastheoptiontorunon-groundactivitiesat:
• Level1Concourse• RM350.00adminCharges(Monthly)• RM350/dayforLevel1sampling(4promoters)
SamplingArea
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
Notes• Validity: 30 days.
• Mediarentalissubjectto6%GSTwhichispayablebytheadvertiser.
• Availability ofsiteisbasedonfirstcomefirstservebasis subjecttoconfirmation atthetimeofbooking.
• Minimumguaranteeofexposures at180perday.
• Exclusivity isonly offereduponwrittenrequestandonfullpricedlongtermbookings of6months ormoreandissubjecttotermsandconditions.
• 3thirdsInc Sdn Bhd practicesself-regulation andreservestherighttoapprovecontentforbroadcast.
• Anadditional50%loadingfeesforbookings lessthan15days orpeakperiodonlybookings.
• 3thirdsIncSdnBhd reservestherighttochangeorreviserateswithoutpriornotice.
• Notwithstanding anyothertermherein,thisquotation isnottobeconstruedasanoffer capableofacceptance. 3thirds IncSdnBhd reserves therighttoevaluate,vary,acceptorrejectclientorders.
Materials,Deadlines&TermsMaterial
• Material format: MP4
• Material Resolution: 800px X 600px
Deadlines
• All clients are required to submit ready tobroadcast materials within 10 days of proposedbroadcast date.
Payment Terms
• Short Term: 100%, 10 days prior to bookingcommencement.
• Long Term: Quarterly payments 30 days inadvance.
NotestoAdvertiser
Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
ContactInfo3thirdsIncSdn Bhd
BimalPrakashDirectorEmail:[email protected]:[email protected]:+60193954495
Allrightsreserved.Neitherthewholenoranypartsofthisdocumentmaybereproduced, storedinanyretrievalsystemortransmitted,inanyformorbyanymeans,withoutthepriorwrittenconsentof3thirdsIncSdn.Bhd.
Alllogosandtrademarksusedinexamplesarethepropertyoftherespectivecompaniestheyrepresent.
TFChanEmail:[email protected]:+60129053312
TommyLimEmail:[email protected]:+60172438738