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4-1 Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 4 The Global Context of Business
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Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-1
Chapter 4
The Global Context of Business
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-2
Learning Objectives
After reading this chapter, you should be able to:
Discuss the rise of international business and describe the major world marketplaces, trade agreements, and alliances.
Explain how differences in import-export balances, exchange rates, and foreign competition determine the ways in which countries and businesses respond to the international environment.
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-3
Learning ObjectivesAfter reading this chapter, you should be able to:
Discuss the factors involved in deciding to do business internationally and in selecting the appropriate levels of international involvement and international organizational structure.
Describe some of the ways in which social, cultural, economic, legal, and political differences among nations affect international business.
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The Contemporary Global Economy
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The Major World Marketplaces
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Trade Agreements and Alliances
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International Trade
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Exchange Rates
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Forms of Competitive Advantage
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InternationalBusiness
Management
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Going International
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Levels ofInternationalInvolvement
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International Organization Structures
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Barriers to International Trade
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Social and Cultural Differences
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Economic Differences
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Legal and Political Differences
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Summary of Learning Objectives
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-19
