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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIO>>
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OBJECTIVE /
The brain is divided into the two hemisphere’s, the left and right. Each hemisphere has an outer layer of grey matter called the Cerebral Cortex that is supported by an inner layer of white matter. The Corpus Callosum is what links the two hemisphere’s together by a very large bundle of nerve fibers, and also by other smaller commissures, including the anterior commussure, posterior commussiure and hippocampal commissure. This bundle of net-works transfer information between the two hemisphere’s to coordinate localized func-tions. The construction of all these cells and nerve’s are assymetrically distributed between the two hemispheres. While some of these districution and construction differences are consistent from one person to another, many observable differences vary from individual to individual, thus being a designer that is more dominant in one area over another.
Being a visual designer is taking your own natural abilities, experiences, preferences, likes and dislikes and applying them appropriately to communicate the objective at hand. The one thing that remains consistent from designer to designer is the objective, but how we solve that is completely respondent to how we are wired.
Information is in everything, surrounding us on a micro level all the way to a macro level. You can approach a problem from the end to the begining or vice versa. It is being a visual designer that makes all of this information exciting and keeps me coming back for more. Taking a objective and looking at it from all directions is fascinating and always proves to teach something new about not only yourself but the world around you.
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analytic thought
logic
language
science and math
factual
verbal
LEFT HEMISPHERE /
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holistic thought
intuition
creativity
art and music
fantasy
visual
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FRONTAL / reasoning, planning, speech, movement, emotions, problem solving
PARIETAL / movement, orientation, recognition, perception of stimuli
OCCIPITAL / visual processing, depth perception, recognition of color
TEMPORAL / perception, recognition of auditory stimuli, memory, speech
CORPUS CALLOSUM / connects the two hemispheres
BRAIN AREAS /
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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIOBOOK / LEFT / RIGHT
COPYRIGHT@2011 MELISSA HARTLEY
All rights reserved. No parts of this book may be used without the written consent of the author by any and all means.
MELISSA YUKIKO HARTLEY / visual designerPHONE / 408.761.8432EMAIL / [email protected] / www.mhartley.com
INSTITUTION / Academy of Art UniversityDEPARTMENT CHAIR / Mary ScottCOURSE / Senior PortfolioINSTRUCTOR / Mary Scott
COVER STOCK / TEXT STOCK / Luster FinishPRINTER / BlurbBINDERY / Blurb
TYPEFACE / Blender, Adobe GaramondSOFTWARE / Adobe Creative SuitePRINTER / Indigo PrinterCAMERA / Canon RebelPHOTOGRAPHY / Mary Scott
COLOPHON /
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MELISSA HARTLEY / VISUAL DESIGN PORTFOLIOBOOK / LEFT / RIGHT
015/ WHITE AND GREY DO MATTER
015/ A STRATEGIC MEANS OF POWER
027/ DON’T TREAD ON ME
036/ THE TIME FOR HIGH AND LOW
043/ A RUSSIAN STATE OF MIND
051/ BOMBS BRING NEW BEGINNINGS
059/ A SEA OF OPPORTUNITY
067/ THE BEGINNING OF THE END
079/ FIGHTING FOR PROFIT
TABLE OF CONTENTS /
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Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
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In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
WHITE AND GREY DO MATTER.
PROJECT / type conference
INSTRUCTOR / ariel grey
CLASS / typography 4
APPLICATIONS /book, mailer, poster
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / california office
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Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
PROCESS /
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
FINDING THE JET STREAM.
PROJECT / paper promotion
INSTRUCTOR / ariel grey
CLASS / typography
APPLICATIONS /book, poster
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / california office
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_›› A
_››B
_››C
_››D
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Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
PROCESS /
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
A SECRET MEETING .
PROJECT / audit the fed
INSTRUCTOR / roland young
CLASS / print
APPLICATIONS /installation
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / california office
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The Washington Post reported in 2000 “The Pentagon chose [KBR] to carry out the study and subsequently selected the company to implement its own plan.”
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Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
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In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
RUSSIANS DO IT BETTER.
PROJECT / rebranding smirnoff
INSTRUCTOR / todd hedgepeth
CLASS / identity
APPLICATIONS /book, applications
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / california office
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1 860
smirnoff
GRAPHIC STANDARDS MANUAL
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GRAPHIC STANDARDS MANUAL
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VODKA GOTITS CLASS BACK
identit
y
identit
y
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Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
PROCESS /
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
A BLOSSOMING BEAUTY .
PROJECT / rebranding hiroshima
INSTRUCTOR / jane brown
CLASS / identity
APPLICATIONS /book, poster, applications
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / california office
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MY HIROSHIMA | HIROSHIMA DIRECTORY | CRUISE PASSENGERS | TRAVEL AGENTS | MEETING PLANNERS
HIROSHIMA
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MY HIROSHIMA | HIROSHIMA DIRECTORY | CRUISE PASSENGERS | TRAVEL AGENTS | MEETING PLANNERS
HIROSHIMA
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OBJECTIVE /
Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
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In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
A CULTURE BY WATER.
PROJECT / rebranding ocean pacific
INSTRUCTOR / ariel grey
CLASS / identity
APPLICATIONS /book, applications
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / california office
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OBJECTIVE /
Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
PROCESS /
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
THE BEGINING OF A NEW START.
PROJECT / rebranding ellis island
INSTRUCTOR / ariel grey
CLASS / identity
APPLICATIONS /book, applications
TYPEFACE / century gothic
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / california office
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Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
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In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
EVERY PENNY MAKES A DIFFERENCE.
PROJECT / war profiteering
INSTRUCTOR / bob slote
CLASS / information design
APPLICATIONS /book
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / melissa hartley
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Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
PROCESS /
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all mea-surements to be made objectively under controlled conditions, which allows the proce-dure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communicating the same prob-lem but with different priorities all of which make design engaging.
A PICTURE SAYS A THOUSAND WORDS.
PROJECT / war profiteering
INSTRUCTOR / bob slote
CLASS / information design
APPLICATIONS /book
TYPEFACE / vitesse ,blender
PAPER /epson heavy weight matte
PRINTER / epson 2400
BINDERY / melissa hartley
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HIROSHIMA
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A SHOUT OUT /
ACKNOWLEDGEMENTS
MY SUPPORT TEAM /
A huge thank you to all of my teachers, friends, and family that helped to me to achieve this accomplishment. Whether it was pushing me to out perform myself, listening to me rant and rave, giving me a shoulder to cry or inspiring me with your outlooks, I truly appreciate you all for who you are. I could not have done this without your sup-port and inspiring words.
Mary Scott, Roland Young, Todd Hedgepeth, Jeremy Stout, Ariel Grey, Sharron Gallant, Michael Gallant, Mike Hartley, Diana Johnson, Taylor Sanchez, and all my peers that braved these classes before me.
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