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1 CONSUMER CONSUMER PROTECTION PROTECTION AND AND FINANCIAL EDUCATION IN INDONESIA: FINANCIAL EDUCATION IN INDONESIA: Ch ll d O t t Challenges and Opportunities Halim Alamsyah Deputy Governor – Bank Indonesia OECD-ADBI 12 th Roundtable on ‘Capital Market Reform in Asia’ Tokyo, 8 February 2012 1 Common Terms on Customer Protection Definition Customer Protection in Banking: “Laws and/or regulation which ensure fair interaction between consumers (bank customer) and producers (banks)Sources of unfair interaction Asymmetries information Power imbalances in the markets C f t t ti Coverage of customer protection framework 1. Transperancy of Products 2. Promotion of Competition 3. Elimination of Unfair Practices 4. Education of Customers (Ardic; Ibrahim; Mylenko: 2011)
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Page 1: 4-3 Alamsyah - Customer Protection and Financial Education ... · CONSUMER CONSUMER PROTECTION PROTECTION AND AND FINANCIAL EDUCATION IN INDONESIA: ... Education Financialeducation

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CONSUMER CONSUMER PROTECTION PROTECTION AND AND

FINANCIAL EDUCATION IN INDONESIA:FINANCIAL EDUCATION IN INDONESIA:

Ch ll d O t tChallenges and Opportunities

Halim AlamsyahDeputy Governor – Bank Indonesia

OECD-ADBI 12th Roundtable on ‘Capital Market Reform in Asia’

Tokyo, 8 February 2012

1 Common Terms on Customer Protection

Definition

Customer Protection in Banking: “Laws and/or regulationwhich ensure fair interaction between consumers (bankcustomer) and producers (banks)”) p ( )

Sources of unfair interaction

• Asymmetries information

• Power imbalances in the markets

C f t t tiCoverage of customer protection framework

1. Transperancy of Products2. Promotion of Competition3. Elimination of Unfair Practices4. Education of Customers

(Ardic; Ibrahim; Mylenko: 2011)

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2What should Financial Institutions Provide…??*

providing inexpensive and providing inexpensive and speedy mechanisms to addressspeedy mechanisms to address

ensuing fair, nonensuing fair, non--coercive and coercive and reasonable practices in the reasonable practices in the selling and ad ertising oselling and ad ertising off

REDRESS CHOICE

speedy mechanisms to address speedy mechanisms to address complaints and resolvecomplaints and resolve

DisputesDisputes

selling and advertising oselling and advertising of f financial products and services, financial products and services,

and collection of payments.and collection of payments.

FINANCIAL FINANCIAL INSTITUTIONSINSTITUTIONSTRANSPERANCY PRIVACY

*(Rutledge: 2010)

providing full, plain, adequate providing full, plain, adequate and comparable information and comparable information about the prices,about the prices, terms and terms and

conditions (and inherent risks) conditions (and inherent risks) of financial products and of financial products and

servicesservices

ensuring control over collection ensuring control over collection and access to personal financial and access to personal financial

informationinformation

Greater Significancy of Customer Protection3

New business model and financial channelsNew business model and financial channels

Financial Product become more complexFinancial Product become more complex

Greater number of people rely on financial servicesGreater number of people rely on financial services

Complementary aspect of Customer Protection*

• Laws and Regulations

p p yp p y

Lack of financial literacyLack of financial literacy

Laws and RegulationsEnsuring Fairness, Transperancy and recourse rights

• Effective Enforcement MechanismIncluding dispute resolution

• Promotion of Financial LiteracyEnhancing capability of customers to acquire knowledge and manage their finances

*(Ardic; Ibrahim; Mylenko: 2011)

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4

Stabilitas Sistem Keuangan

Bank Indonesia Strategy: Banking Architecture Framework

Sound, strong, and efficient banking system to create financial system stability for promotion of

Consumer protection is part of Pillar 6

RobustRobust

y y pnational economic growth

Sound Banking Structure

Effective and Independent Supervisory

System

Adequate Infrastructure

Pilar 6

Pilar 1 Pilar 2 Pilar 3 Pilar 4 Pilar 5 Pilar 6

Robust Robust Consumer Consumer ProtectionProtection

Effective Regulation

System

Strong Banking Industry

FINANCIAL STABILITY FRAMEWORK

5 Bank Indonesia Focus: Element of Customer Protection

Customer Protection PurposePurpose

Measure Measure Preventive

Financial Literacy

Product Transparenc

Financial Capability

Redress

Resolution

Complaint Dispute

Measure Measure TypeType

TargetsTargets

Financial Education as part of customer protection program because it will increase financial literacy that makes customers:

Able to manage their financial better. Protect from engaging in unfair practices of financial institutions. Self confidence to engage in financial activities.

Education Transparency & Business

Conduct

p& Dispute

Mechanism

Dispute Resolution

ProgramProgram

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6 Bank Indonesia Focus: We have been doing…

Transparency Institutional

Set up (Dispute

Improved transparency of information on banking products

Banking mediation and

Following action of Customer

Complaintp y

of Product & Business Conduct

EducationComplaint

and Dispute Mechanism

p ( pResolution,

Market conduct regulation & supervision)

Promoting public education for customers and encourage banks to

(see Appendix 1)

Formulation of standards for customer complaints mechanism (including monitor and

evaluate the

Complaint

(see Appendix 4)

empower customers and improve customer’s confidence to the bankingsector

Objective

geducate customers regarding financial products

(see Appendix 2)

evaluate the compliance to

regulations governing customer complaints

mechanism)

(see Appendix 3)

Establish minimum standards for transparency of product information

Appendix 1: Transparency of products

Transparencyof Product &

B iinformation• Characteristic of product that should be disclosed to customer

• Usage of customer’s personal data for comercial purposes. 

Be part of banks’ corporate 

Business Conduct

governance 

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6 Bank Indonesia Focus: We have been doing…

Transparency Institutional

Set up (Dispute

Improved transparency of information on banking products

Banking mediation and

Following action of Customer

Complaintp y

of Product & Business Conduct

EducationComplaint

and Dispute Mechanism

p ( pResolution,

Market conduct regulation & supervision)

Promoting public education for customers and encourage banks to

(see Appendix 1)

Formulation of standards for customer complaints mechanism (including monitor and

evaluate the

Complaint

(see Appendix 4)

empower customers and improve customer’s confidence to the bankingsector

Objective

geducate customers regarding financial products

(see Appendix 2)

evaluate the compliance to

regulations governing customer complaints

mechanism)

(see Appendix 3)

Encourage banks to educate consumers on Encourage banks to educate consumers on financial products and promote intermediary financial products and promote intermediary function of a bankfunction of a bank

Issuance of Blueprint for Public Education in Issuance of Blueprint for Public Education in kk

Education

Appendix 2: Financial Education

Banking in 2007Banking in 2007

Establishment of working group on public Establishment of working group on public education in banking to implement the blueprinteducation in banking to implement the blueprint

Member of the working group:Member of the working group:• Bank Indonesia• Banks (commercial banks, rural banks, Islamic banks)• Banks associations

N b k fi i l i tit ti• Non‐bank financial institution• Credit card association

BI campaign programs on financial education: BI campaign programs on financial education: “Ayo ke Bank” (2008), “Ayo ke Bank” (2008), ““3P3P” (2009)” (2009)

Launching of “Indonesia Saving Launching of “Indonesia Saving MovementMovement” ” and and basic saving product: TabunganKu (2010)basic saving product: TabunganKu (2010)

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Education Financial education is something that can not be ruled out to establish the financial literatedcommunity; good understanding in financial 

Appendix 2: Financial Education

The Importance of Financial Education:

y; g g finstitutions, financial products and services, as well as financial management to achieve a better living in the future.

Financial education is an effort to change public behavior. Therefore, financial education is a long­term program (more than 5 years).  

Because of the financial institutions are still Because of the financial institutions are still dominated by banks, the financial education begins with implementing banking education programs.

Bank Indonesia in this regard have been initiated implementing banking education since 2007 and intensified starting in 2008 with the declaration of banking education year.

Education

Appendix 2: Financial Education

Goals of Financial Education:

To build people’s interest in banking (bank minded and awareness);

To increase public awareness in banking products and services as well as awareness of rights and obligations of customers;

To increase public awareness in prudential aspects of financial transactions (risk awareness); andtransactions (risk awareness); and

To increase awareness of availability of complaints and dispute settlement mechanism to resolve problems with the banks.

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Education

Appendix 2: Financial Education

Financial Education program consist of:

1. National Campaign of Banking Education Programs.

I t t d ti l i h lti l i h la. Integrated national campaign channelsnational campaign channels;b. Setting a single theme for the first round of

national campaign: “Ayo ke Bank’”(Let’s go to the Bank).

c. Launch new saving scheme called “tabunganku” (My Saving) to accommodate the needs of community to save.y

2. National coordination program in Financial Educations.

a. Coordination among Financial Authorities;b. Coordination with Other Agencies;c. Coordination with Financial Institutions.

Public Service TV Commercial

Art Show Branches Education Car

Above The Line Below The Line

Integrated National Campaign Channels in Banking Education

Appendix 2: Financial Education

Ayo ke Bank!

TV Commercial

SignageRadio

News Paper

Brochures

Posters(Let’s Go to

Public Relation

Promotion

Websites

Uniform

Visits ATM

(The Bank!)

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Education

Appendix 2: Financial Education

A comprehensive program is directed to all consumers:

• Skills to make informed decisions

• Skills to understand the impact of decisions of

Those outside formal education •• Rural areasRural areas

•• Low incomeLow incomeimpact of decisions of individuals, businesses and governments on the lives of others

School

•• Mass mediaMass media •• SectoralSectoral

Special focus onSpecial focus on

Appendix 2: Financial Education (Progress)

20112011• BI campaign

• Launching of “Indonesia Saving Campaign” and basic saving product: “TabunganKu”

20072007

20082008

200920092010

20112011BI campaign programs on financial education: “Ayo ke Bank” (2008)

• BI campaign programs on financial d ti

• Integration of financial education in elementary and junior high school curriculum (pilot project)

• Student Saving Movement campaign

20072007• Issuance of Blueprint for

Public Education in Banking• Establishment of working

group on public education in banking to implement the blueprint

education:“Whatever the product, remember ‘3Ps’ Ensure Benefits, Understand the risk, Consider Costs”

p g• Extension of information

access (enhancement of BI’s website with consumer education and information)

• Financial Education for Migrant worker

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Blueprint

2007 2008 2009 2010 2011

Distribution of  leaflets, booklets, brochures, and comics

Education cars

Education Task Force

2012

Appendix 2: Financial Education (Progress & Work plan)

National Campaign “Lets Go to the Bank”

Education cars

MoU  with Ministry of education, Ministry of  SME, SIKIB

Specific theme of educationa : card edu.day, edu to migrant worker

Advertising

TabunganKu Intensive Indonesia Saving Movement and

National Campaign of “3P”Indonesia Saving Movement

Student Saving Movement

TabunganKu Campaign in 6 pilot project areas

MoU with Ministry of Manpower and Transmigration

Web Consumer Information & education

Elementary and Junior high School Curicula

Education to migrant worker

Increasing quality of TabunganKu

High School & University Curicula

Financial Literacy Survey

Appendix 2: The Progress of ‘TABUNGANKU’

No monthly administration Fee

Low initial deposit (only Rp20 000/± USD 1 8 for

• One of service channel of TabunganKuis TabunganKu Cars. These car operatesin some places as center of public crowdsuch as schools, markets, office buildings,residential areas etc

Main featuresMain features TabunganKu Car

Rp20.000/± USD 1,8 for commercial banks and Rp10.000/ /± USD 0.9 for rural banks)

Low interest rate

residential areas etc.

• Services provided by the car mainly toreceive TabunganKu account opening.

• The operation of TabunganKu car iscooperation with banking industry

... the need for special savings products for low-income communities and beginner depositors...

Numbers of account Value (Rp. Million)

2.176.032 2.446.482

Achievement of TabunganKu

As per Dec 2011 :

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Appendix 2: The Next Step of ‘TABUNGANKU’

Extending saving movement and TabunganKu programs to primary targets ( students,

• Competition between TabunganKu and bank’s saving products with similar features to T b K

Saving MovementSaving Movement Future Challenges: TabunganKu

primary targets ( students, farmers, labour, fisherman, small business, etc)

Enhancing the role of regions in education, saving and TabunganKu campaignprograms.

Increasing numbers of account of TabunganKu

to TabunganKu

• Improvement of TabunganKufeatures to fulfill consumer’spreference, such as:

– Withdrawal in any officebranches

– ATM servicesof TabunganKu

TabunganKu would be associated with the requirement to obtain micro credits and other government programs in order to increase public welfare.

• TabunganKu as initial productin introducing consumer toother banking products andservices according to theconsumer needs.

6 Bank Indonesia Focus: We have been doing…

Transparency Institutional

Set up (Dispute

Improved transparency of information on banking products

Banking mediation and

Following action of Customer

Complaintp y

of Product & Business Conduct

EducationComplaint

and Dispute Mechanism

p ( pResolution,

Market conduct regulation & supervision)

Promoting public education for customers and encourage banks to

(see Appendix 1)

Formulation of standards for customer complaints mechanism (including monitor and

evaluate the

Complaint

(see Appendix 4)

empower customers and improve customer’s confidence to the bankingsector

Objective

geducate customers regarding financial products

(see Appendix 2)

evaluate the compliance to

regulations governing customer complaints

mechanism)

(see Appendix 3)

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Establish minimum requirements for consumer complaints mechanism.

M it d l t

Complaint and Dispute Mechanism

Appendix 3: Complaint Mechanism

Monitor and evaluate implementation of regulations governing the customer complaint mechanism.

Banks are required to report to Bank Indonesia in quarterly basis.

6 Bank Indonesia Focus: We have been doing…

Transparency Institutional

Set up (Dispute

Improved transparency of information on banking products

Banking mediation and

Following action of Customer

Complaintp y

of Product & Business Conduct

EducationComplaint

and Dispute Mechanism

p ( pResolution,

Market conduct regulation & supervision)

Promoting public education for customers and encourage banks to

(see Appendix 1)

Formulation of standards for customer complaints mechanism (including monitor and

evaluate the

Complaint

(see Appendix 4)

empower customers and improve customer’s confidence to the bankingsector

Objective

geducate customers regarding financial products

(see Appendix 2)

evaluate the compliance to

regulations governing customer complaints

mechanism)

(see Appendix 3)

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.

Market Conduct Framework in Consumer Protection

Objectives: To support market conduct implementation in banking industry 

To strengthen of fair treatment for banking customerInstitutional

Appendix 4: Institutional Set up

Regulation Supervision EducationComplaint and

Mediation

To  increase financial capability

To coordinate other financial authority in implementing  consumer protection

Institutional Set up

Formulation of policy and

regulation in customer protection

(base on audit result, customer complaints, and

reports)

Surveillance and enforcement

Improvement offinancial capability

Ensuring complaint and mediation

process to maintain customer rights and

obligations

provide a simple and rapid process of dispute resolution on banking matters at a lower cost.

Complaints that are escalated intoInstitutional

Appendix 4: Institutional Set up

Complaints that are escalated into disputes between customer and bank may be settled using mediation scheme provided by Bank Indonesia

There will be an independent banking mediation agency outside of Bank Indonesia in the future to handle

Set up

banking mediation

Dispute with financial demands ≤ IDR 500 million.

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Challenges and Next Step: Indonesia Case7

Continuous program for UnbankedUnbanked people ispeople is

Challenges: Next Effort:

Continuous program for financial education to increase financial literacy.

Continuous program to provide financial access to the people in the bottom of the pyramid

Increasing market discipline,

Unbanked Unbanked people is people is still highstill high. . (32% of Indonesian population doesn’t have bank account)

Rapid development Rapid development of banking products of banking products and servicesand services g p

business conduct and self regulation dealing with customer protection

Involvement of many stakeholders as a watchdog

and servicesand services

Financial education Financial education is never ending effort is never ending effort and it is high costand it is high cost

Institutional Set up (Dispute

Resolution, Market conduct

regulation & supervision)

Dr. Halim AlamsyahDep t Go ernor of Bank IndonesiaDeputy Governor of Bank Indonesia

Radius Prawiro Tower, 24th FloorJl. M.H. Thamrin No. 2 Jakarta 10350 Indonesia

Email: [email protected]


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