Main Conference: 4 - 5 Dec 2018 Pre-Conference Workshops: 3 Dec 2018 Venue: Hilton Tokyo Bay Building Sustainable and Profitable Esports Strategies for Japan and North Asia JAPAN’S FIRST AND ONLY B2B-FOCUSED EVENT ON THE ESPORTS INDUSTRY! Jason Fung Global Head of Esports, Alisports Frank Sliwka COO, Asia, ESL Andy Hata President, North Asia, Nielsen Sports Shinya Tamaoka Esports Manager, Blizzard Japan Ratna Irsana Director, Media and Public Relations, Indonesia Asian Games Organizing Committee (INASGOC) Richard Choi Esports Director Blizzard Korea Kazunori Takahashi Regional Consumer Marketing Manager, Nvidia Raiford Cockfield CEO & Co- Founder, WASD Akane Yoshizaki Senior Manager, Marketing and Communications, Super Evil Megacorp Allan Phang Allstars Engagement and Internal Branding and Team Manager of Air Asia Allstars Esports Club, AirAsia Group Researched & Developed by: LEADING INDUSTRY SPEAKERS INCLUDE: WHY ATTEND? Get the latest updates on collaborative efforts between the IOC, Asian Olympic Committees and eSports Find out how to unlock the commercial potential of esports in Japan and what this means for the rest of North Asia Leverage esports to boost tourism, facilitate infrastructure growth and grow your own organization’s business Collaborate and network with the biggest Japanese gaming companies to grow and develop the eSports market New to eSports? Understand what eSports is all about and plan your business objective in this fast growing market T: +65 6722 9388 F: +65 6720 3804 E: [email protected]W: esportsnorthasia.iqpc.sg
Transcript
Main Conference: 4 - 5 Dec 2018 Pre-Conference Workshops: 3 Dec 2018 Venue: Hilton Tokyo Bay
Building Sustainable and Profitable Esports Strategies for Japan and North Asia
J A P A N ’ S F I R S T A N D O N LY B 2 B - F O C U S E D E V E N T O N T H E E S P O R T S I N D U S T R Y !
Jason FungGlobal Head of Esports,Alisports
Frank SliwkaCOO, Asia,ESL
Andy HataPresident, North Asia, Nielsen Sports
Shinya TamaokaEsports Manager, Blizzard Japan
Ratna IrsanaDirector, Media and Public Relations, Indonesia Asian Games Organizing Committee (INASGOC)
HERE'S WHAT OUR PREVIOUS DELEGATES SAY ABOUT OUR ESPORTS SERIES:
Dear Colleagues,
Japan and the rest of North Asia are at a defining moment in the ever growing eSports phenomenon. Recent regulatory changes in Japan, coupled with the fact that ongoing discussions and debate on the role of eSports in the Olympics and major Asian sporting events present great opportunities for the growth of eSports in the world’s largest console gaming market.
The first and only esports B2B-focused event in Japan, the Esports North Asia Summit will gather senior delegates from Japan and the rest of the world, including game publishers and developers, government agencies, league organisers, eSports teams, media broadcasting companies, endemic and non endemic brands, private equity firms and venture capitalists, and stadium owners and operators together over two days to learn, network and engage in strategic business meetings and opportunities for the eSports scene in Japan and North Asia.
But it isn’t just about hearing what our speakers have to say- we want to hear from YOU and have YOU engaged in multi-directional, interactive conversations- and our Interactive Roundtable Discussions have been purposefully designed for stakeholders from finance, endemic and non- brands, game publishers, league organisers, and the ecosystem to engage in meaningful and critical discussions.
As such, the Summit will address and provide you with the following key takeaways:
Comprehensive analysis and understanding of the Japanese and North Asian eSports market to plan your business strategy
Esports and the Olympics- a commercial game changer for the industry?
Unlock the commercial potential of eSports for the Japanese market
Collaborate and network with the biggest Japanese gaming companies to grow and develop the eSports market
Non-endemic marketing in eSports
Drive infrastructure growth, broadcasting revenue and tourism via eSports
Come and learn, network and develop critical relationships across the entire esports value chain. I look forward to welcoming you in December!
Best Regards,
Joshua LimConference DirectorEsports North Asia Summit 2018
Game Developers and Publishers
Government Regulators and Bodies
Private Equity Firms
Venture Capitalists
Angel Investors
Major League Organisers
Infrastructure Players
Stadium and Arena Owners
Esport Teams
Esport Associations
Endemic Brands
Non-Endemic Brands
For non-endemic brands like us who wants to get in-volved in eSports, it helps us establish a networking circle with the top eSports publishers and brands and create a platform for discussion with these industry leaders
Huey YingBrands and Communications, Domino's Pizza Malaysia and SIngapore
Akane YoshizakiSenior Manager, Marketing and Communications, Super Evil Megacorp
Frank SliwkaCOO, Asia,ESL
Andy HataPresident, North Asia, Nielsen Sports
Shinya TamaokaEsports Manager, Blizzard Japan
Ratna IrsanaDirector, Media and Public Relations, Indonesia Asian Games Organizing Committee (INASGOC)
Allan PhangAllstars Engagement and Internal Branding and Team Manager of Air Asia Allstars Esports Club, AirAsia Group
The Esports Asia Summit covered a wide spectrum of knowledge ranging from grassroots engagements all the way to branding and monetization through providing fun and competition.
The A-Z Non Endemic Brand Guidebook to Esports- How to Integrate Esports into Your Organziation
This workshop will provide a comprehensive guidebook for non-endemic brands looking to enter the esports scene, specifically how to integrate eSports into your organization.
Navigating internal buy-in and organizational support for esports Presenting and justifying the business case to senior management Defining success and measuring return on objectives when investing in
esports
Workshop Leader:Allan PhangAllstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club,AirAsia Group
1:30pm – 3:30pmBEsports 101: Everything You Need to Know About Esports in Asia
New to the eSports market? Navigating your way around in Asia?
You cannot build a strategy for esports if you do not understand the financial fundamentals and the evolving value chain of the industry.
This workshop has been purposefully designed to provide interested stakeholders entering the eSports market or wanting to know more about the Asian and Japanese ecosystem. The workshop will provide delegates with a foundational understanding of the esports ecosystem, financial fundamentals and evolving business trends and models in Asia.
Workshop Facilitator:Raiford Cockfield CEO & Co-Founder,WASD
Roundtable 1: Making Sense of Investments- How to Further Leverage an Already Mature Gaming Market in North AsiaHow do you cut through the hype of financial investments into esports and understand what’s in it for you? This roundtable will provide participants with a clear roadmap to plan your investment strategies in an already mature gaming market in North Asia. Whether you are a private equity firm, venture capitalist, angel investor or family office, learn the basic fundamentals about the esports market and understand the business risks and opportunities involved in the region.
Raiford CockfieldCEO & Co-Founder, WASD
Roundtable 2: Capitalising on Japan’s Robust Gaming Infrastructure and Grassroots to Develop Sustainable Business Models in EsportsWhat lessons can Japan learn from other mature esports markets? How can they further leverage their existing structure to leapfrog the maturity curve? Can Japan develop a sustainable business model for esports?.
Richard ChoiEsports Director,Blizzard Korea
Roundtable 3: Analysing Revenue Opportunities for Esports in Japan: What Should You Focus on?From publishing fees to franchising, media rights and sponsorship, there are currently multiple revenue channels that can help commercialise and monetise esports. With regard to Japan and North Asia, which one will lead to long-term sustainability? More importantly, which model complements your overall business strategy?
CONFERENCE DAY ONETuesday, 4 Dec 2018
14:40 Panel Discussion: Analysing Key Lessons that the Japanese Gaming Market Can Apply for Sustainable eSports Growth Why esports? Short-term wins vs long-term strategy Can we do things bigger and better in Japan? Lessons learnt from other markets and applying them to Japan
Panellists:
15:20 Afternoon Tea and Networking
15:50 Interactive Roundtable Discussions Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 30 minutes discussion. All 6 roundtables will kick start simultaneously, with
delegates rotating after each 30 minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.
Raiford Cockfield CEO & Co-Founder, WASD
Allan Phang Allstars Engagement and Internal Branding and Team Manager of Air Asia Allstars Esports Club, AirAsia Group
Roundtable 4: Integrating Esports Into Your Organization- Internal Adoption Before External CommitmentsNot convinced about sponsoring or investing in an external team or league? No problem! This table will focus on how to build your every own esports team and esports project internally within your organisation, and how to measure success and return on objectives before you consider external investments and sponsorships.
Allan PhangAllstars Engagement and Internal Branding and Team Manager of Air Asia Allstars Esports Club, AirAsia Group
Roundtable 5: Examining the Business Implications of Integrating Esports into Traditional Sports and Major Sporting Events
Li WenboSenior Officer, General Planning Department, 2022 Hangzhou Asian Games Committee
Roundtable 6: How to Successfully Execute World-Class Tournaments in North Asia One critical factor in developing and growing the esports industry in Asia is the successful execution and delivery of world-class events. Three things comes to mind in doing so- infrastructure, reliable suppliers and partners and venue suitability. This roundtable will provide an insightful view on how to successfully negotiate and execute fan-based and world class tournaments in Asia.
Frank SliwkaCOO, Asia,ESL
CONFERENCE DAY ONETuesday, 4 Dec 2018
17:30 Closing Panel Discussion: Making Esports Work in North Asia- Actualising Latent Potential and Commercial Opportunities Drawing upon lessons learnt and best practice from the rest of the world Leapfrogging the maturity curve and developing a robust esports economy in North Asia and Japan Strengthening the relationships between game developer, government and national associations to grow the industry
With regulatory changes in the Japanese market, the potential to commercialise eSports in an already mature gaming market is huge, with key game developers, brands and financiers starting to invest heavily.
However, navigating your way around the Japanese market can be tricky, and while every major company could be a potential prospect for you, you need to now find the right person, in the right organisation that cares about your solution at precisely the right time.
The Esports North Asia Summit is the first event in Asia bringing key decision makers from game developers, publishers, league organisers, professional esport teams, endemic and non-endemic brands, financiers and more together to find practical strategies and engage in strategic business meetings over two days – this presents a unique and targeted opportunity for your company to be positioned right-in-front of decision makers you need to meet, and at the top-of-mind of your target audience.
THAT’S NOT ALL!
IF YOU PROVIDE THESE PLATFORMS, SERVICES OR SOLUTIONS…
PARTNER WITH US TO MEET YOUR POTENTIAL BUYERS!
Contact us now at +65 6722 9388 or email [email protected] or call to discuss how we can tailor our sponsorship packages to suit your business objectives.
Esports Consultancies
Data analytics providersInfrastructure and Tech Providers
Marketing and PR Agencies
Esport Market Intelligence
Esports Online Platforms
Demonstrate Thought Leadership Position your company as a thought leader by delivering a Keynote Address, moderating one of our Panel Discussions, leading one of our Interactive Roundtable Sessions – or even deep-dive into some of the biggest issues by facilitating our pre-or post-conference Workshops.
Showcase Your Solutions – Front & Centre Book an Exhibition Booth and demonstrate first-hand how your product/service is the solution to their problem.
Network & Generate Leads For Your BusinessOptimise your networking opportunities and get right in front of key decision makers by hosting a Private Luncheon or even taking up our 1:1 Meeting Packages with qualified leads.
Boost Industry Visibility & Corporate Branding Enhance your corporate profile and branding by hosting a Cocktail Reception, or one of our Networking Breaks – the most conducive time for you to interact with your prospects.
