EU trade policy
The Fair Trade movement believes in the role of quality trade to lift
marginalised producers and workers in the South out of poverty.
However, EU trade policy is seen by the EU Member States and
European Commission almost exclusively as a tool to open markets
for European companies. In the wake of the fi nancial and economic
crisis in Europe, EU trade policy has become even more aggres-
sive than before as the EU expects that in the near future 90% of
world-wide growth is expected to be generated outside Europe1.
In exchange for increased market access by non-EU companies
to the EU market (which often benefi ts the large companies run by
their economic elites), these trade deals not only aim at lowering
tariffs for European products and services, they also often impose
conditions on the EU trading partners.
For example, the European Commission sees Free Trade Agree-
ments (FTAs) as an opportunity to prevent its trading partners giving
preference to local small producers in their Public Procurement
policies, like programmes to provide food in schools. This can
affect whether developing countries can decide for themselves
what public policies they wish to put in place to achieve their
sustainable development objectives, such as programmes to
provide good in schools.
EU development policy
Though in the past small producers have been neglected as impor-
tant actors in development by decision makers, recently the trend
is turning for the better. For example, there is a growing recognition
of the important role played by small producers in ensuring food
security. The current EU development strategy (also known as
“Agenda for Change”) clearly states the importance of support-
ing small producers and rural livelihoods, as well as developing
the local private sector. This is good news as it means that any
1 European Commission: Commission contribution to the European Council on Trade, Growth and Jobs. Available from http://trade.ec.europa.eu/doclib/docs/2013/april/tradoc_151052.pdf
future programming and aid allocation of the EU needs to take
into account and prioritise activities that favour small producers.
At the same time, this “Agenda for Change” also implies that de-
veloping countries (in particular large emerging economies such as
China, Brazil and India) should see a drastic reduction of EU aid, given
their good performance in economic indicators. While this reasoning
may seem logical initially, these countries are very unequal societies.
72 per cent of the world’s poor, also known as the “new bottom
billion” live not in poor countries but in middle-income countries2.
Unfortunately, a fundamental problem with EU policy is the lack of
Policy Coherence for Development as, despite the noble goals of
the EU development cooperation, other policy areas (e.g. trade,
agriculture policy) largely ignore their impact on development.
EU Public Procurement rules
The current EU Public Procurement Directives3, adopted back in
2004, are not explicit about the introduction of social criteria. This
created confusion and legal uncertainty about how to support Fair
Trade in public procurement. This led even to some court cases at
national level and a case at the European Court of Justice4. The
outcome of the European Court of Justice ruling is very favourable
for the introduction of Fair Trade criteria in public contracts since
the Court clearly accepted this possibility.
The EU Public Procurement Directives are currently being revised
and expected to be adopted early 2014. The new EU rules are
expected to allow public authorities to refer to production process
(e.g. Fair Trade), as well as to include sustainability criteria during
various stages of the procurement process. This favourable legal
framework will encourage public authorities to continue supporting
Fair Trade through responsible procurement choices.
2 More information from: http://www.ids.ac.uk/project/the-new-bottom-billion3 The legal framework for Public Procurement in the European Union is provided
by Directives 2004/17/EC coordinating the procurement procedures of entities operating in the water, energy, transport and postal services sectors, and 2004/18/EC on the coordination of procedures for the award of public works contracts, public supply contracts and public service contracts).
4 C-368/10 also known as “North Holland” case
4. Analysis of current EU policies on Fair Trade and Trade Justice
Regulation of supply chains
The EU has so far not regulated the issue of Business-to-Business
Unfair Trading Practices. However, the voice of farmers (in particular
European farmers) have been loud and clear in showing they suffer
the consequences of such Unfair Trading Practices.
The European Commission is expected to take by early 2014 a
decision on what approach to follow. Whatever the approach taken,
it is important that whatever system is put in place is built in a way
that also allows producers in non-EU countries to be protected
against Unfair Trading Practices when they export to the EU.
In parallel, the main angle of EU competition policy so far is ensuring
EU consumers get access to diverse and cheap products and
services. However, this understanding of the added-value of com-
petition law implies that consumers are only “bargain hunters” as if
the only thing that mattered to them was the price of products and
they did not care about the conditions of producers and workers.
Sustainable Production
and Consumption
The European Union gave itself in 2012 a Sustainable Consumption
and Production and Sustainable Industrial Policy Action Plan5. In
this context, a series of initiatives have been developed, focusing
on the environmental impacts of products, disregarding the eco-
nomic and social components of sustainability.
5 The 2012 EU Sustainable Consumption and Production and Sustainable Industrial Policy Action Plan is available fromhttp://ec.europa.eu/environment/eussd/escp_en.htm
Fair Trade has been used as an example and best practices in
different areas of the EU Sustainable Production and Consumption
(SCP) Action Plan but so far the EC failed to take the next logical
step and coordinate Fair Trade policies, mainstreaming Fair Trade
throughout EU policy.
EU policies on Fair Trade
Despite the increasing support of Fair Trade by EU citizens, the
rapid growth of Fair Trade sales in the last years, strong political
support from the European Parliament, Committee of the Regions,
and in a large number of EU Member States, there is no real
European strategy to promote Fair Trade.
The policy of the current European Commissioner for Trade defi nes
Fair Trade as nothing more than as a consumer-assurance sustaina-
bility scheme and seems unwilling to give Fair Trade products more
favourable conditions than “business as usual”. However, given
the fact that Fair Trade concept offers substantial additional value
directly supporting the EU’s commitment to sustainable develop-
ment this is confusing apples with pears. Following the example of
the EU’s coordinated strategy in support of organic agriculture as
alternative farming approach, the European Union should, next to
its “conventional trade policy”, put in place a coordinated approach
to promote Fair Trade; as an alternative way to understand trade,
which contributes to sustainable development and ensures that
trade does work for marginalised producers and workers.
This document has been produced with the fi nancial assistance of the European Union. The contents of this document are the sole responsibility of the Fair Trade Advocacy Offi ce and can under no circumstances be regarded as refl ecting the position of the European Union.