4 Best Email Design Practices For Mobile Marketing

By: Alphasandesh.com

Inception• It is very significant for every email marketer to understand

mobile email optimization, what it signifies for them and how best they can change to what is a comparatively new dimension to their marketing world. In fact, mobile is just one more exciting tool to check when designing your emails. It is a medium that might overtake desktop in coming years for email open rate.

Email tips for mobile marketing• If your product or brand’s mobile viewers are more than ten

percent, then it is time to begin optimizing your emails for mobile devices. If your email marketing experiences an increase in mobile viewers, then you should go through the below tips for creating the wonderful mobile email marketing design.

Keep your main content on the top Make use of a single column outline Increase text size for better readability Take advantage of distinct images and white space

• You should always present your email content in reverse pyramid style. Using a reverse pyramid means putting the most important details at the top, and then the residual information follows in order of significance, with the least significant at the base.

Keep your main content on the top

• Depict your present email marketing template. Is it two or multi-column? Whereas two or three-column outlines are perfect for computers, laptops and even tablets, they can be an illustration nightmare on mobile phones. Even if your marketing team is involved in creating a mobile responsive design, single column outlines work best.

Make use of a single column outline

• When designing emails for marketing, as a simple rule, designers keep text font approximately eleven pixels. If you design your messages with eleven pixel text copy, then your mobile audience will experience they require powerful prescription lenses to just go through them.

Increase text size for better readability

• Attractive images grasp your viewers’ attention and communicate your brand’s story much quicker than a simple text can, so think about integrating beautiful images that balance your message.

Take advantage of distinct images

• Now is the time to integrate a mobile element into your email marketing plan. Think about the creation of a preference center permitting users to point out whether they would go through emails on a mobile device or a desktop, this way you can permit users to choose various types of email for particular devices.

Conclusion

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