4 Common Digital Marketing Mistakes

Anurag Mehra

Introduction

O While entering into Digital Marketing, companies have lot of expectations from it.O They expect it to boost their customer base at a much faster speed and revenue

to be jumped.O One most important part of Digital Marketing is its transparency which when put

to use correctly can fetch amazing results however, is of no use if not handled properly.

O Below are some of the mistakes made by organizations while using digital marketing:

Not planning out Objectives

O This is one of the major problems faced by startups however larger organizations have better resources that plan out their business objectives before entering into the cave.

O First of all, we need to plan what we need from it; answer is clear i.e. more business but how is the question.

O Planning includes amount of business/revenue from initiatives in a specified amount of time and setting up small milestones for the same.

O Keeping a track of these milestones will help organizations reach their destination faster and will also give them idea if it is not working. Read More

Spending without benchmarks

O As stated in last point, setting up targets is very important. Once you are monitoring it in terms of revenue, another parameter to be looked onto would be your CPA(Cost per acquisition).

O CPA- How much you are spending on getting every customer on board.

O Monitoring CPA at every level and milestones will help you keeping your margins and profit increasing along with increase in business. Read More

Going Social with Flow

O By getting your business on social doesn’t mean that you’ll start getting business out of it. Social media can be used for brand promotion and positioning instead of revenue generation.

O You need to make a strategy before getting social and stick to your plan.

O Be regular and revert on every single comment/complaint on these platforms. Read More

Hiring Agency

O An agency is an expert in digital marketing but not of your business, they may be masters of their domain but not owners of your business.

O Until you have set plan and target in your mind, no one can help you.

O So, before hiring any agency be clear in your mind and on paper of what do you want and at what cost. Read More

Thank You