Date post: | 26-Jan-2017 |
Category: |
Marketing |
Upload: | orangevalley |
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GRENSVERLEGGEND
IN ONLINE MARKETING
Web Analytics
Jesper Uittenbogaard 24-10-2016
Machine Learning in Analytics
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Machine Learning is a method of data analysis that automates analytical model building. Using algorithms that iteratively learn from data, machine learning allows computers to find hidden insights without being explicitly programmed where to look.
Machine Learning in AnalyticsORANGEVALLEY KLANTENDAG 2016
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4 Fasen van AnalyseORANGEVALLEY KLANTENDAG 2016
Build Explore Predict Assemble
Tag Manager
Audience Center Optimize
SurveyAnalytics Attribution Data Studio
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Voorbeeld 2: Predictive AnalysisORANGEVALLEY KLANTENDAG 2016
Statistic Value
t -3.54
df 15
Sig. <.01
Effect Size 0,46
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Smart Lists Smart Goals Diagnostics Tool Data-Driven Attribution Modelling (360)
Explore of Predict?ORANGEVALLEY KLANTENDAG 2016
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- When the cost of a foundational plummets, it often affects the value of other inputs -
A. Agrawal & A. Goldfarb
Interpretation will become more valuable!
ToekomstperspectiefORANGEVALLEY KLANTENDAG 2016
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Hiërarchie in metrics Relationele metrics Creëert kader voor inzichten Inzicht in voorgang
Oplossing 1: KPI FrameworkORANGEVALLEY KLANTENDAG 2016
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Forecasts voor KPI Framework metrics Zowel Monthly als EOTY O.b.v. historische data
Oplossing 2: Forecasting (Targets)ORANGEVALLEY KLANTENDAG 2016
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Kijk verder dan explorerende data-analyse. Breng je verschillende data-bronnen in kaart en bekijk de mogelijkheden ze te verenigen (DMP). Maak jezelf eigen met de beginselen van Machine Learning (Analytics Insights, Google Sheets Explorer, IBM Watson Analytics). Gebruik KPI Framework en Forecast je targets! Interpretation will become more valuable!
TakeawaysORANGEVALLEY KLANTENDAG 2016
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Contact
OrangeValley De Corridor 273621ZA Breukelen030 - 8 200 200 [email protected]
ORANGEVALLEY KLANTENDAG 2016
Jesper Uittenbogaard Senior Web Analytics Consultant [email protected]