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SILVIA POTEMPA Social Media Manager, Saxton Horne Communications 4 Facebook Advertising Strategies You Need to Utilize
S I L V I A P O T E M P ASocial Media Manager, Saxton Horne Communications
4 Facebook Advertising Strategies You Need to Utilize
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#SellCars
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4 Fa c e b o o k A d Ty p e s
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Canvas Ads Facebook Instant
Experience
Lead Gen Ads Dynamic Ads for Automotive
Offer Claims Ads
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Canvas Ads Facebook Instant Experience
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• Load 15x Faster Than Standard Mobile Web
• Mobile Only / Mobile Optimized
• Full Screen Experience
• Videos
• Photos
• Swipe / Carousel
• Tilt to Pan
• Tagged Products
Canvas Ads Facebook Instant Experience
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In Action
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• New Model Releases
• Vehicles with Strong Lease/Purchase Offers
• Collection Ad for Flash Sales Event + Vehicle Feed
• Dealership Grand Opening
• Dealership Awareness
• Service Department Remodel
• Hybrid Feature
• Custom Build Feature
• Meet the Team
• Department/Employee Spotlight
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Ta r g e t i n g
Pixel Targeting Collecting Viewer Data
Lookalike Audience
Third Party Data
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Time Spent on Ad
R e s u l t s
Instant Experience View Percentage
Click-Through Rate
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Lead Gen Ads
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An effortless conversation starter between you and the user.
Lead Gen Ads
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• Mobile Optimized — Made for Mobile
• Auto Populates
• Customized Forms for Quality Leads
• CRM Integration
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In Action
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• New Offers—Lease & Purchase
• Test Drives
• Used Vehicle Interest
• Free Trade Evaluation
• Join Our Mailing List
• Dealership Giveaways
• Hiring
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2.07 billion monthly active users on Facebook.
• Compare that to the 250 million monthly active LinkedIn users.
• And the 200 million monthly active Indeed users.
Only 55% of recruiters are currently using Facebook.
Hiring Through Facebook
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Average Annual Turnover Rate
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In-Depth Form FillFilter candidates with preliminary questions that best suit your needs:
• Are you currently employed?
• Do you have any previous experience in sales?
• Which position are you interested in?
• Full Name
• Phone Number
• Etc.
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Ta r g e t i n g
Pixel Targeting Collecting Viewer Data
Lookalike Audience
• Employment Page • Opened Form – not submitted • Submitted Applicants Lookalike
Engagement Custom Audience
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Cost per Applicant
R e s u l t s
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Credit- Challenged CustomersTalk directly to your audience.
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Ta r g e t i n g
• Bankruptcy • FICO • Personal Finance
Pixel Targeting Collecting Viewer Data
Lookalike Audience
Interest TargetingBankruptcy Records
• Finance Page
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Cost per Lead
R e s u l t s
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Dynamic Ads for Automotive
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Dynamic Ads for Automotive
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• Scales Easily
• Personally Relevant
• Always On
• Works Across Devices
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Dynamic Ads for Automotive
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Ta r g e t i n g
Search and View Parameters
Past Day Parameters
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R e s u l t s
VDP Views LeadsBounce Rate Time on Site Click-Through Rate
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Offer Claims Ads
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Offer Claims Ads
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A seamless way to get people’s attention and encourage them to act.
• Boost Sales & Service
• Generate New Customers
• Send Automatic Reminders
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Ta r g e t i n g
Pixel Targeting Collecting Viewer Data
Lookalike Audience
Vehicle Owners Custom Audience
Parts and Service Custom Audience
• Parts & Service Pages
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R e s u l t s
Offers Claims
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Offline Conversions
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Offline Conversions
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Don’t know where to start? That’s where we begin.We know you have questions.
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(801) 304-1000 | SaxtonHorne.com/DSES
Silvia Potempa [email protected]
@SaxtonHorne
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