4 IMPORTANT TIPS FOR BUYING

PROMOTIONAL JACKETS

Presented by Shoplet Promos

Want Custom Jackets?

You need to ask yourself a couple of questions before moving forward

Questions to ask…

Who is your target market?

What’s your budget?

What type should I buy?

Fabric? Color? Sizes? Features?

AM I FORGETTING ANYTHING?

Target Market

Does your market wear this style of jacket? Certain demographics don’t wear certain

styles of jackets. If you’re at a trade show in Texas, you shouldn’t give out insulated jackets

If your brand’s target market isn’t likely to wear jackets, it may be hurtful to put your logo on a jacket. It could dilute your brand and confuse consumers. Be careful when purchasing promotional products

Target Market

Are your employees or teammates going to be the recipients of the custom jackets? Popular way to promote team unity, to appear

more credible to customers and it looks good!

Target Market

So, who will wear it? Young professionals? Casual wear? COLD weather? Athletes? Teams?

Important to know, they will require different styles of Jackets

Budget and Goals

What is your overall budget?

What are your goals?

Budget

With literally hundreds of Promotional Jacket options, your budget is KEY

Cost effective jackets will allow you to purchase more shirts with your budget – leading to more people wearing your logo and more impressions

High quality custom jackets may be kept longer by recipient. A satisfied customer will lead to an increase in brand awareness and brand loyalty

Goals

Quality vs. Quantity Higher reach? Want as many people to

recognize your logo as possible? Go for Quantity

Increase brand loyalty? Impress at a Trade Show? Go for Quality

The correct answer: it depends and it’s most likely a combination of both strategies

VS.

Styles

The fun part! Choosing what style to purchase!

Fabric Type

Color

Sizes

Extras?

Fabric Type?

There are so many styles to choose from – you need to make sure your fabric works with your market For example: outdoor, cold weather =

insulated and hooded or athletes= letterman varsity jacket

Ups

cale

!

Outdoorsy!

Colors

Unlike a clothing line, you can’t offer many different color options Does it compliment your logo design? Does it fit within your brand colors?

Sizes

If you don’t know exact sizes, choose a nice distribution of sizes XS to XXXL

Extras

What features will be most useful to your target market?

Waterproof

Hooded Vest

Variety

Don’t forget to get Men’s, Women’s and Youth Jackets if applicable!

Overview 3 Things To Focus On

Who is your recipient? TARGET MARKET WHAT DO THEY WANT

What is your budget? QUALITY vs. QUANTITY RIGHT BALANCE

What style should you buy? FABRICS, COLORS, SIZES

Presented byShoplet Promos

For all your promotional product needs