4 lab 2

Лаборатория бизнеса 4Инновационные стартапыДмитрий Молчанов занятие 2

Friday, October 15, 2010

наша креативность

где брать идеи?

первые методы


Сколько креативных техник существует?


7

• 7 Step ModelA

• AIDA• ARIZ• Advantages, Limitations

and Unique Qualities• Algorithm of Inventive

Problem Solving• Alternative Scenarios• Analogies• Anonymous Voting• Assumption Busting• Assumption Surfacing• Attribute Listing

B

• Backwards Forwards Planning

• Boundary Examination• Boundary Relaxation• BrainSketching• Brainstorming• Brainwriting• Browsing• Brutethink• Bug Listing• BulletProofing• Bunches of Bananas

C

• CATWOE• Card Story Boards• Cartoon Story Board• Causal Mapping• Charette• Cherry Split• Chunking• Circle of Opportunity• Clarification• Classic Brainstorming• Collective Notebook• Comparison tables• Component Detailing• Concept Fan• Consensus Mapping• Constrained BrainWriting• Contradiction Analysis

• Controlling Imagery• Crawford Slip Writing• Creative Problem Solving -

CPS• Criteria for idea-finding

potential• Critical Path Diagrams

D

• DO IT• Decision seminar• Delphi• Dialectical Approaches• Dimensional Analysis• Disney Creativity Strategy• Do Nothing• Drawing

E

• Escape Thinking• Essay Writing• Estimate-Discuss-Estimate• Exaggeration• Excursions

F

• F-R-E-E-Writing• Factors in selling ideas• False Faces• Fishbone Diagram• Five Ws and H• Flow charts• Focus Groups• Focusing• Force-Field Analysis• Force-Fit Game• Free Association• Fresh eye

G

• Gallery method• Gap Analysis• Goal Orientation• Greetings Cards

H

• Help-Hinder• Heuristic Ideation

Technique• Hexagon Modelling• Highlighting

I

• Idea Advocate• Idea Box• Ideal Final Result• Imagery Manipulation• Imagery for Answering

Questions• Imaginary Brainstorming• Implementation Checklists• Improved Nominal Group

Technique• Interpretive structural

modeling• Ishikawa Diagram

K

• KJ-Method• Keeping a Dream Diary• Kepner and Tregoe method

L

• Laddering• Lateral Thinking• Listing• Listing Pros and Cons

M

• Metaplan Information Market

• Mind Mapping• Morphological Analysis• Morphological Forced

Connections• Multiple Redefinition

N

• NAF• NLP• Negative Brainstorming• Nominal Group Technique• Nominal-Interacting

Technique• Notebook

O

• Observer and Merged Viewpoints

• Osborn's Checklist• Other Peoples Definitions• Other Peoples Viewpoints

P

• PDCA

• PIPS• PMI• Paired Comparison• Panel Consensus• Paraphrasing Key Words• Personal Balance Sheet• Pictures as Idea Triggers• Pin Cards• Plusses Potentials and

Concerns• Potential Problem Analysis• Preliminary Questions• Problem Centred

Leadership• Problem Inventory Analysis

- PIA• Problem Reversal• Productive Thinking Model• Progressive Hurdles• Progressive Revelation• Provocation

Q

• Q-Sort• Quality Circles

R

• Random Stimuli• Rawlinson Brainstorming• Receptivity to Ideas• Reframing Values• Relational Words• Relaxation• Reversals• RoleStorming

S

• SCAMMPERR• SCAMPER• SDI• SODA• SWOT Analysis• Sculptures• Search Conference• Sequential-Attributes

Matrix• Similarities and Differences• Simple Rating Methods• Simplex• Six Thinking Hats• Slice and Dice• Snowball Technique

• Soft Systems Method• Stakeholder Analysis• Sticking Dots• Stimulus Analysis• Story Writing• Strategic Assumption

Testing• Strategic Choice Approach• Strategic Management

Process• Successive Element

Integration• SuperGroup• SuperHeroes• Synectics• Systematic Inventive

ThinkingT

• TILMAG• TRIZ• Talking Pictures• Technology Monitoring• Think Tank• Thinkx• Thril• Transactional Planning• Trigger Method• Trigger Sessions• Tug of War

U

• Using Crazy Ideas• Using Experts

V

• Value Brainstorming• Value Engineering• Visual Brainstorming• Visualising a Goal

W

• Who Are You• Why Why Why• Wishing• Working with Dreams and

Images


http://www.mycoted.com/7_Step_Model

http://www.mycoted.com/7_Step_Model

http://www.mycoted.com/AIDA

http://www.mycoted.com/AIDA

http://www.mycoted.com/ARIZ

http://www.mycoted.com/ARIZ

http://www.mycoted.com/Advantages,_Limitations_and_Unique_Qualities




http://www.mycoted.com/Algorithm_of_Inventive_Problem_Solving




http://www.mycoted.com/Alternative_Scenarios

http://www.mycoted.com/Alternative_Scenarios

http://www.mycoted.com/Analogies

http://www.mycoted.com/Analogies

http://www.mycoted.com/Anonymous_Voting

http://www.mycoted.com/Anonymous_Voting

http://www.mycoted.com/Assumption_Busting

http://www.mycoted.com/Assumption_Busting

http://www.mycoted.com/Assumption_Surfacing

http://www.mycoted.com/Assumption_Surfacing

http://www.mycoted.com/Attribute_Listing

http://www.mycoted.com/Attribute_Listing

http://www.mycoted.com/Backwards_Forwards_Planning




http://www.mycoted.com/Boundary_Examination

http://www.mycoted.com/Boundary_Examination

http://www.mycoted.com/Boundary_Relaxation

http://www.mycoted.com/Boundary_Relaxation

http://www.mycoted.com/BrainSketching

http://www.mycoted.com/BrainSketching

http://www.mycoted.com/Brainstorming

http://www.mycoted.com/Brainstorming

http://www.mycoted.com/Brainwriting

http://www.mycoted.com/Brainwriting

http://www.mycoted.com/Browsing

http://www.mycoted.com/Browsing

http://www.mycoted.com/Brutethink

http://www.mycoted.com/Brutethink

http://www.mycoted.com/Bug_Listing

http://www.mycoted.com/Bug_Listing

http://www.mycoted.com/BulletProofing

http://www.mycoted.com/BulletProofing

http://www.mycoted.com/Bunches_of_Bananas

http://www.mycoted.com/Bunches_of_Bananas

http://www.mycoted.com/CATWOE

http://www.mycoted.com/CATWOE

http://www.mycoted.com/Card_Story_Boards

http://www.mycoted.com/Card_Story_Boards

http://www.mycoted.com/Cartoon_Story_Board

http://www.mycoted.com/Cartoon_Story_Board

http://www.mycoted.com/Causal_Mapping

http://www.mycoted.com/Causal_Mapping

http://www.mycoted.com/Charette

http://www.mycoted.com/Charette

http://www.mycoted.com/Cherry_Split

http://www.mycoted.com/Cherry_Split

http://www.mycoted.com/Chunking

http://www.mycoted.com/Chunking

http://www.mycoted.com/Circle_of_Opportunity

http://www.mycoted.com/Circle_of_Opportunity

http://www.mycoted.com/Clarification

http://www.mycoted.com/Clarification

http://www.mycoted.com/Classic_Brainstorming

http://www.mycoted.com/Classic_Brainstorming

http://www.mycoted.com/Collective_Notebook

http://www.mycoted.com/Collective_Notebook

http://www.mycoted.com/Comparison_tables

http://www.mycoted.com/Comparison_tables

http://www.mycoted.com/Component_Detailing

http://www.mycoted.com/Component_Detailing

http://www.mycoted.com/Concept_Fan

http://www.mycoted.com/Concept_Fan

http://www.mycoted.com/Consensus_Mapping

http://www.mycoted.com/Consensus_Mapping

http://www.mycoted.com/Constrained_BrainWriting

http://www.mycoted.com/Constrained_BrainWriting

http://www.mycoted.com/Contradiction_Analysis

http://www.mycoted.com/Contradiction_Analysis

http://www.mycoted.com/Controlling_Imagery

http://www.mycoted.com/Controlling_Imagery

http://www.mycoted.com/Crawford_Slip_Writing

http://www.mycoted.com/Crawford_Slip_Writing

http://www.mycoted.com/Creative_Problem_Solving_-_CPS




http://www.mycoted.com/Criteria_for_idea-finding_potential




http://www.mycoted.com/Critical_Path_Diagrams

http://www.mycoted.com/Critical_Path_Diagrams

http://www.mycoted.com/DO_IT

http://www.mycoted.com/DO_IT

http://www.mycoted.com/Decision_seminar

http://www.mycoted.com/Decision_seminar

http://www.mycoted.com/Delphi

http://www.mycoted.com/Delphi

http://www.mycoted.com/Dialectical_Approaches

http://www.mycoted.com/Dialectical_Approaches

http://www.mycoted.com/Dimensional_Analysis

http://www.mycoted.com/Dimensional_Analysis

http://www.mycoted.com/Disney_Creativity_Strategy

http://www.mycoted.com/Disney_Creativity_Strategy

http://www.mycoted.com/Do_Nothing

http://www.mycoted.com/Do_Nothing

http://www.mycoted.com/Drawing

http://www.mycoted.com/Drawing

http://www.mycoted.com/Escape_Thinking

http://www.mycoted.com/Escape_Thinking

http://www.mycoted.com/Essay_Writing

http://www.mycoted.com/Essay_Writing

http://www.mycoted.com/Estimate-Discuss-Estimate

http://www.mycoted.com/Estimate-Discuss-Estimate

http://www.mycoted.com/Exaggeration

http://www.mycoted.com/Exaggeration

http://www.mycoted.com/Excursions

http://www.mycoted.com/Excursions

http://www.mycoted.com/F-R-E-E-Writing

http://www.mycoted.com/F-R-E-E-Writing

http://www.mycoted.com/Factors_in_selling_ideas

http://www.mycoted.com/Factors_in_selling_ideas

http://www.mycoted.com/False_Faces

http://www.mycoted.com/False_Faces

http://www.mycoted.com/Fishbone_Diagram

http://www.mycoted.com/Fishbone_Diagram

http://www.mycoted.com/Five_Ws_and_H

http://www.mycoted.com/Five_Ws_and_H

http://www.mycoted.com/Flow_charts

http://www.mycoted.com/Flow_charts

http://www.mycoted.com/Focus_Groups

http://www.mycoted.com/Focus_Groups

http://www.mycoted.com/Focusing

http://www.mycoted.com/Focusing

http://www.mycoted.com/Force-Field_Analysis

http://www.mycoted.com/Force-Field_Analysis

http://www.mycoted.com/Force-Fit_Game

http://www.mycoted.com/Force-Fit_Game

http://www.mycoted.com/Free_Association

http://www.mycoted.com/Free_Association

http://www.mycoted.com/Fresh_eye

http://www.mycoted.com/Fresh_eye

http://www.mycoted.com/Gallery_method

http://www.mycoted.com/Gallery_method

http://www.mycoted.com/Gap_Analysis

http://www.mycoted.com/Gap_Analysis

http://www.mycoted.com/Goal_Orientation

http://www.mycoted.com/Goal_Orientation

http://www.mycoted.com/Greetings_Cards

http://www.mycoted.com/Greetings_Cards

http://www.mycoted.com/Help-Hinder

http://www.mycoted.com/Help-Hinder

http://www.mycoted.com/Heuristic_Ideation_Technique




http://www.mycoted.com/Hexagon_Modelling

http://www.mycoted.com/Hexagon_Modelling

http://www.mycoted.com/Highlighting

http://www.mycoted.com/Highlighting

http://www.mycoted.com/Idea_Advocate

http://www.mycoted.com/Idea_Advocate

http://www.mycoted.com/Idea_Box

http://www.mycoted.com/Idea_Box

http://www.mycoted.com/Ideal_Final_Result

http://www.mycoted.com/Ideal_Final_Result

http://www.mycoted.com/Imagery_Manipulation

http://www.mycoted.com/Imagery_Manipulation

http://www.mycoted.com/Imagery_for_Answering_Questions




http://www.mycoted.com/Imaginary_Brainstorming

http://www.mycoted.com/Imaginary_Brainstorming

http://www.mycoted.com/Implementation_Checklists

http://www.mycoted.com/Implementation_Checklists

http://www.mycoted.com/Improved_Nominal_Group_Technique




http://www.mycoted.com/Interpretive_structural_modeling




http://www.mycoted.com/Ishikawa_Diagram

http://www.mycoted.com/Ishikawa_Diagram

http://www.mycoted.com/KJ-Method

http://www.mycoted.com/KJ-Method

http://www.mycoted.com/Keeping_a_Dream_Diary

http://www.mycoted.com/Keeping_a_Dream_Diary

http://www.mycoted.com/Kepner_and_Tregoe_method

http://www.mycoted.com/Kepner_and_Tregoe_method

http://www.mycoted.com/Laddering

http://www.mycoted.com/Laddering

http://www.mycoted.com/Lateral_Thinking

http://www.mycoted.com/Lateral_Thinking

http://www.mycoted.com/Listing

http://www.mycoted.com/Listing

http://www.mycoted.com/Listing_Pros_and_Cons

http://www.mycoted.com/Listing_Pros_and_Cons

http://www.mycoted.com/Metaplan_Information_Market




http://www.mycoted.com/Mind_Mapping

http://www.mycoted.com/Mind_Mapping

http://www.mycoted.com/Morphological_Analysis

http://www.mycoted.com/Morphological_Analysis

http://www.mycoted.com/Morphological_Forced_Connections




http://www.mycoted.com/Multiple_Redefinition

http://www.mycoted.com/Multiple_Redefinition

http://www.mycoted.com/NAF

http://www.mycoted.com/NAF

http://www.mycoted.com/NLP

http://www.mycoted.com/NLP

http://www.mycoted.com/Negative_Brainstorming

http://www.mycoted.com/Negative_Brainstorming

http://www.mycoted.com/Nominal_Group_Technique

http://www.mycoted.com/Nominal_Group_Technique

http://www.mycoted.com/Nominal-Interacting_Technique




http://www.mycoted.com/Notebook

http://www.mycoted.com/Notebook

http://www.mycoted.com/Observer_and_Merged_Viewpoints




http://www.mycoted.com/Osborn%27s_Checklist

http://www.mycoted.com/Osborn%27s_Checklist

http://www.mycoted.com/Other_Peoples_Definitions

http://www.mycoted.com/Other_Peoples_Definitions

http://www.mycoted.com/Other_Peoples_Viewpoints

http://www.mycoted.com/Other_Peoples_Viewpoints

http://www.mycoted.com/PDCA

http://www.mycoted.com/PDCA

http://www.mycoted.com/PIPS

http://www.mycoted.com/PIPS

http://www.mycoted.com/PMI

http://www.mycoted.com/PMI

http://www.mycoted.com/Paired_Comparison

http://www.mycoted.com/Paired_Comparison

http://www.mycoted.com/Panel_Consensus

http://www.mycoted.com/Panel_Consensus

http://www.mycoted.com/Paraphrasing_Key_Words

http://www.mycoted.com/Paraphrasing_Key_Words

http://www.mycoted.com/Personal_Balance_Sheet

http://www.mycoted.com/Personal_Balance_Sheet

http://www.mycoted.com/Pictures_as_Idea_Triggers

http://www.mycoted.com/Pictures_as_Idea_Triggers

http://www.mycoted.com/Pin_Cards

http://www.mycoted.com/Pin_Cards

http://www.mycoted.com/Plusses_Potentials_and_Concerns




http://www.mycoted.com/Potential_Problem_Analysis

http://www.mycoted.com/Potential_Problem_Analysis

http://www.mycoted.com/Preliminary_Questions

http://www.mycoted.com/Preliminary_Questions

http://www.mycoted.com/Problem_Centred_Leadership




http://www.mycoted.com/Problem_Inventory_Analysis_-_PIA




http://www.mycoted.com/Problem_Reversal

http://www.mycoted.com/Problem_Reversal

http://www.mycoted.com/Productive_Thinking_Model

http://www.mycoted.com/Productive_Thinking_Model

http://www.mycoted.com/Progressive_Hurdles

http://www.mycoted.com/Progressive_Hurdles

http://www.mycoted.com/Progressive_Revelation

http://www.mycoted.com/Progressive_Revelation

http://www.mycoted.com/Provocation

http://www.mycoted.com/Provocation

http://www.mycoted.com/Q-Sort

http://www.mycoted.com/Q-Sort

http://www.mycoted.com/Quality_Circles

http://www.mycoted.com/Quality_Circles

http://www.mycoted.com/Random_Stimuli

http://www.mycoted.com/Random_Stimuli

http://www.mycoted.com/Rawlinson_Brainstorming

http://www.mycoted.com/Rawlinson_Brainstorming

http://www.mycoted.com/Receptivity_to_Ideas

http://www.mycoted.com/Receptivity_to_Ideas

http://www.mycoted.com/Reframing_Values

http://www.mycoted.com/Reframing_Values

http://www.mycoted.com/Relational_Words

http://www.mycoted.com/Relational_Words

http://www.mycoted.com/Relaxation

http://www.mycoted.com/Relaxation

http://www.mycoted.com/Reversals

http://www.mycoted.com/Reversals

http://www.mycoted.com/RoleStorming

http://www.mycoted.com/RoleStorming

http://www.mycoted.com/SCAMMPERR

http://www.mycoted.com/SCAMMPERR

http://www.mycoted.com/SCAMPER

http://www.mycoted.com/SCAMPER

http://www.mycoted.com/SDI

http://www.mycoted.com/SDI

http://www.mycoted.com/SODA

http://www.mycoted.com/SODA

http://www.mycoted.com/SWOT_Analysis

http://www.mycoted.com/SWOT_Analysis

http://www.mycoted.com/Sculptures

http://www.mycoted.com/Sculptures

http://www.mycoted.com/Search_Conference

http://www.mycoted.com/Search_Conference

http://www.mycoted.com/Sequential-Attributes_Matrix




http://www.mycoted.com/Similarities_and_Differences

http://www.mycoted.com/Similarities_and_Differences

http://www.mycoted.com/Simple_Rating_Methods

http://www.mycoted.com/Simple_Rating_Methods

http://www.mycoted.com/Simplex

http://www.mycoted.com/Simplex

http://www.mycoted.com/Six_Thinking_Hats

http://www.mycoted.com/Six_Thinking_Hats

http://www.mycoted.com/Slice_and_Dice

http://www.mycoted.com/Slice_and_Dice

http://www.mycoted.com/Snowball_Technique

http://www.mycoted.com/Snowball_Technique

http://www.mycoted.com/Soft_Systems_Method

http://www.mycoted.com/Soft_Systems_Method

http://www.mycoted.com/Stakeholder_Analysis

http://www.mycoted.com/Stakeholder_Analysis

http://www.mycoted.com/Sticking_Dots

http://www.mycoted.com/Sticking_Dots

http://www.mycoted.com/Stimulus_Analysis

http://www.mycoted.com/Stimulus_Analysis

http://www.mycoted.com/Story_Writing

http://www.mycoted.com/Story_Writing

http://www.mycoted.com/Strategic_Assumption_Testing




http://www.mycoted.com/Strategic_Choice_Approach

http://www.mycoted.com/Strategic_Choice_Approach

http://www.mycoted.com/Strategic_Management_Process




http://www.mycoted.com/Successive_Element_Integration




http://www.mycoted.com/SuperGroup

http://www.mycoted.com/SuperGroup

http://www.mycoted.com/SuperHeroes

http://www.mycoted.com/SuperHeroes

http://www.mycoted.com/Synectics

http://www.mycoted.com/Synectics

http://www.mycoted.com/Systematic_Inventive_Thinking




http://www.mycoted.com/TILMAG

http://www.mycoted.com/TILMAG

http://www.mycoted.com/TRIZ

http://www.mycoted.com/TRIZ

http://www.mycoted.com/Talking_Pictures

http://www.mycoted.com/Talking_Pictures

http://www.mycoted.com/Technology_Monitoring

http://www.mycoted.com/Technology_Monitoring

http://www.mycoted.com/Think_Tank

http://www.mycoted.com/Think_Tank

http://www.mycoted.com/Thinkx

http://www.mycoted.com/Thinkx

http://www.mycoted.com/Thril

http://www.mycoted.com/Thril

http://www.mycoted.com/Transactional_Planning

http://www.mycoted.com/Transactional_Planning

http://www.mycoted.com/Trigger_Method

http://www.mycoted.com/Trigger_Method

http://www.mycoted.com/Trigger_Sessions

http://www.mycoted.com/Trigger_Sessions

http://www.mycoted.com/Tug_of_War

http://www.mycoted.com/Tug_of_War

http://www.mycoted.com/Using_Crazy_Ideas

http://www.mycoted.com/Using_Crazy_Ideas

http://www.mycoted.com/Using_Experts

http://www.mycoted.com/Using_Experts

http://www.mycoted.com/Value_Brainstorming

http://www.mycoted.com/Value_Brainstorming

http://www.mycoted.com/Value_Engineering

http://www.mycoted.com/Value_Engineering

http://www.mycoted.com/Visual_Brainstorming

http://www.mycoted.com/Visual_Brainstorming

http://www.mycoted.com/Visualising_a_Goal

http://www.mycoted.com/Visualising_a_Goal

http://www.mycoted.com/Who_Are_You

http://www.mycoted.com/Who_Are_You

http://www.mycoted.com/Why_Why_Why

http://www.mycoted.com/Why_Why_Why

http://www.mycoted.com/Wishing

http://www.mycoted.com/Wishing

http://www.mycoted.com/Working_with_Dreams_and_Images







метод альтернатив


Re-inventing a Door


Обычная дверь


Обычная дверь

Открывается и

закрывается


Обычная дверь Застежка



портфель липучка молния





Непрозрачность

Звукоизоляция

Тепловой барьер

Безопасность






Непрозрачность

Звукоизоляция

Тепловой барьер

Безопасность

полог шторка водяная стена

Ультразвук

поток воздуха

Генератор белого шума



Придумать бизнес-сувенир


- отражающий идею БЛ- для студентов-участников- стоимостью 200 рублей- тиражом 500 экз- прикольный- инновационный


Seeds

Plants

To grow up

Growth


Seeds Apple Bamboo

Plants

To grow up

Growth


Seeds Apple

PlantsLifting devices

To grow up

Growth

Bamboo

Elevator Ladder Air balloon


LanternSeeds Apple

Plants Lifting devices

To grow up

Growth

Bamboo


To achieve

Achievment


Seeds Apple


To grow up

Growth

Bamboo


To achieve

Achievment

Lantern

Lights

To light up

Enlightment

Flashlight


Seeds Apple


To grow up

Growth

Bamboo


To achieve

Achievment

Lantern

Lights Fluorescent

To light up

Enlightment

Candle Flashlight Fish

Stickers for

switches



С чего начинается придумывание бизнес-идеи?


PROJECT

DATE CLIENTDATE NAME

МОТИВАЦИЯЧТО МНЕ НАИБОЛЕЕ ИНТЕРЕСНО


Push vs pull

PULL - MOTIVATION. Autonomy ( freedom, independence), income and wealth, challenge, status and recognition.

PUSH - MOTIVATION. Fear of poverty, unable to do something else, unemployment


Necessity vs opportunity

24

R2 = 0.41

R2 = 0.55

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 10,000 20,000 30,000 40,000 50,000 60,000

GDP Per Capita, in Purchasing Power Parities (PPP)

Improvement-driven opportunity Necessity; no better options for work

Linear trend Exponential trend

Opp

ortu

nity

& N

eces

sity

Mot

ivat

ions

, in

% o

f TEA

Source: GEM Adult Population Survey (APS) ) and IMF: World Economic Outlook Database (October 2008 edition)

Figure 9 — Necessity- and Improvement-Driven Opportunity Motivations as a Percentage of Early-Stage Entrepreneurial Activity, GEM 2008 Countries

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Factor-DrivenEconomies

Efficiency- DrivenEconomies

Innovation-DrivenEconomies

Incident

Personal reasons

Retirement

Exit was planned inadvance

Other job or businessopportunity

Opportunity to sell

Problems gettingfinance

Business not profitable

Figure 10 — Expressed Reasons Behind Discontinuing Businesses, by Age, GEM 2008

Source: GEM Adult Population Survey (APS)

Entrepreneurial Attitudes, Activity and Aspirations


Motivation leads Aspirations

Wealth Independence Nececcity

Motivation

Innovation Growth Export

Aspirations


Achievement vs Power

Need for achievement (nAch) significantly correlates to entrepreneurial growth rate

Need for power (nPower) does not have proved significance among businessmen.

Motivation for success tightly connected to ambitions of the growth the venture.


What is business for?Fo

r mon

ey Hig

hLo

w

For interest

High Low

"First"money

"Second"money

Depression

Greedyegoist



Painkiller vs vitaminC

ompe

titio

n Hig

hLo

w

The need

Painkiller Vitamin

Gold offools

Hard to find

Hard to convince

Sellsitself


Innovations vs risks


Control vs size

Size

Larg

eSm

all

Control

MajorMinor

Fastgrowth

Inclineambitions

Do youneed it?

Slowgrowth


Assets vs industry

Assets Heavy

Light

Industry

ServiceManufacture

Steadyincome

VolatileincomeGarage

Monster


Market vs Product

Prod

uct M

ulti

Mon

o

Market

B2CB2B

Almostimpossible

Small market size

Hiddenchamps

Supermarket


Define your aspirations

Industry (what you like)

Size (your ambitions)

Innovations ( how risky you are)

Assets required (expenditures)

Place in value chain (who do you know)


Do it for yourself - you can’t make others happy

Be specific

Ambitions defines scale defines needs


Первый отбор


Список из 20 насущных проблем

причины выбора одной из проблем (важность, своевременность, рыночная возможность, опыт команды и т. д.)

Описание идеального решения

было-бы здорово, если бы...

бизнес-модель, технологии, потребители..


КРИТЕРИИ РЕШЕНИЯ ПРОБЛЕМЫ


@entreds


Date post:	27-Jul-2015
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