4 ModernCUSTOMER ACQUISITION

STRATEGIESFor Laser Tag Facilities

95% of smartphone users have used their phone to look up local information.

After doing so, ➔ 61% called➔ 59% visited

(Source: Forbes)

HELLO!

Patrick Murphy Customer Success

Consultant

Yosuke Carter Marketing Director

What We’re Going to Cover

1. Defining Your Customers2. Attracting Your Customers3. Converting Your Customers4. Analyze and Optimize

Defining Your Customers

Strategy #1

Clone Your Ideal Customers

• 35-44 years old • Married with 3 kids (4, 9, 13)• Lives in suburban area• $190K household income• Responsible for planning family

activities• “Not enough time in a day”

Betty Busybee

What are her goals?

What Are Her Experiences?Before During After

Birthday Party Packages!

Phone Tag

+5 -20

Booking Error

-30

Manager Discount

+15

Call from Owner

+10

Free GiftCertificate

+20

Attracting Your Customers

Strategy #2

4 New Moments Every Marketer Should Know

I-Want-toKnow

Moments

I-Want-toGo

Moments

I-Want-toDo

Moments

I-Want-toBuy

Moments

How to Attract Betty Busybee

Social Organic Search

ReferralPaid Ads

Converting Your Customers

Strategy #3

Unknown Visitors to Known Leads

Download the Party Planning Checklist

Book a Birthday Party

Unknown Visitors to Known Customers

Locationand Hours

Get Your Storecard

Analyze and Optimize

Strategy #4

Website Conversion Rates

100 Visitors 1 Customer

Conversion Rate = 1%

Conversion Rate Optimization

A/B Testing Landing Pages Usability

Behavioral Targeting Trust

“50% OF OUR BIRTHDAY PARTIES ARE BOOKED ONLINE. AND OF THOSE 50%, HALF OF THOSE ARE BOOKED OUTSIDE NORMAL OPERATING HOURS.

“Sean LivelyLasertag of Carmichael

“In business you get what you want by giving other people what they want.” -Alice MacDougal

Get the Customer Acquisition ToolkitHelpful links | Videos | Guides

www.partycentersoftware.com/lasertag360

THANK YOU