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4 October 2003
Recent developments in Investment Banking – Business Models and Differentiation
12. BankenforumDr. Hanns-Alexander Klemm
2
1. Introduction to Cazenove
2. What do Investment Banks do?
3. The Investment Banking market
4. Different business models in Investment Banking
5. Recent challenges
Contents
3
Section 1Introduction to Cazenove
4
• London • Frankfurt • Paris • Milan • Hong Kong • Beijing • Singapore • Johannesburg • New York
Cazenove is a relationship based advisory firm, combining high quality impartial advice with strong distribution
Corporate Finance Equity Capital Markets
Distribution & execution
Investment Banking
Independent since 1823
Fund Management
Research
EquitiesInstitutional
& RetailCharities
Private Clients
Manages assets of close to €10 billion
Specialist investment management services and independent advice
Private Equity / alternative investments
Market intelligence
Over 110 analysts
Sector based approach for large caps
Global distribution capability with c.100 sales people
Country based approach for mid caps
Execution services internationally
Initial Public Offerings
Financial advisory
M&A advisory
Equity offerings
Debt advisory
1 – Introduction to Cazenove
5
History and Background
The origins of
Cazenove can be
traced to the early
Huguenot financiers
who left France in
the late
seventeenth
century.
In 1819 Phillip
Cazenove joined
the business of his
brother-in-law John
Menet: in 1823 they
became partners,
and the modern firm
of Cazenove was
established
18231823In the mid-1930s
the business
reached its position
as one of the City of
London’s pre-
eminent
stockbroking
partnerships
1930s1930sIn the 1980s
Cazenove played
an important part in
most of the British
Government’s
privatisation issues
and, as the only
major independent
firm in the London
securities industry,
successfully built its
business both
domestically and
internationally
1980s1980sThe firm changed
from a partnership
to corporate status
in April 2001,
raising finance from
some of the leading
institutional
investors in the UK.
Nevertheless, the
firm remains
substantially owned
by its employees.
Set up Frankfurt
and Beijing offices
20012001
1 – Introduction to Cazenove
Growing
internationalisation.
Development of
pan-European
equities, research
and distribution.
Build-up of advisory
capabilities,
including Mergers &
Acquisitions.
1990’s1990’s
6
A leading financial adviser in German M&A
Rank Rank value (€m)
1 Deutsche Bank 11,0722 Merrill Lynch 9,5023 Rothschild 8,6614 Lazard 8,0285 Cazenove 7,0436 Greenhill 6,8057 Drueker 6,6918 Goldman Sachs 4,3279 UBS 2,72910 KPMG Corp. Fin. 2,269
Advisory ranking for announced deals
Source: Merger rmarket
German M&A activity 1st half year 2003
Advised Gerling NCM in the €655 million sale to Swiss Re and Deutsche Bank.
Advised Securicor in the disposal of its 50% stake in Securicor Omega Express to Deutsche Post for €247 million
Advised De La Rue in the €22 million disposal of its 6.28% stake in Koenig & Bauer AG to an investor group
Advised Agiv Real Estate in its disposal of the internet businesses myLoc and Taxxus Internet Solutions to GlidePath
Advised Abbot Group in its £134 million acquisition of Deutag from Preussag / TUI
Advised Procter & Gamble in its € 6.7 billion takeover of Wella AG.
1 – Introduction to Cazenove
Selected transactions 2001 - 2003
7
At a glance…international capital markets transactions in 2002
Hong KongBOC Hong Kong (Holdings), IPO
Chen Hson, Secondary Placing
China Oilfield Services, IPO
CNOOC, Guaranteed Notes
Comba, IPO
Fong’s Industries Company, Secondary Placing
Fountain Set, Placing
Harbin Brewery, IPO
Kowloon Development Co, Placing
Lee & Man Paper Manufacturing, IPO
Lerado Group, Placing
Lianhua Supermarket, IPO
Linmark Group, IPO
Moulin, Placing
Shanghai Real Estate, Placing
Sinotrans, Placing
Standard Chartered, IPO
Techtronic Industries, Follow-On Offering
Victory City International, Placing
FranceAutoroutes du Sud de la France, IPO
Wanadoo, Placing
NorwayAktiv Kapital, Placing
SingaporeLindeteves Jacoberg, Warrants
Noble Group, Placing
JapanDaido Life, IPOArrk Corp, Primary OfferingD&M Holdings, Bought Deal
SwedenIntrum Justitia, IPO
D Carnegie, Placing
TaiwanFubon Financial Holding,
Convertible Bond Issue
MalaysiaPLUS Expressways, IPO
Maxis Communications, IPOSpainEnagas, IPO
ItalyASM Brescia, IPO
Hera, IPO
ChinaChina Telecom, IPO
USAChicago Mercantile Exchange Holdings, IPO
Regal Entertainment Group, IPO
Travelers Property Casualty, IPO
Alcon Laboratories, IPO
Accenture, Global Offering, Secondary Offering
The Thomson Corporation, Follow-On Offering
Peabody Energy Corporation, Follow-On Offering
UT Starcom, Secondary Offering
UK & IrelandIPOBurberryEngelfieldIntertek GroupJohn Wood GroupMouchelWilliam HillWolfson MicroelectonicsXstrata
Global OfferingAllied DomecqBPBCentricaHBOSSerco Group
Placing AmphenolBookham TechnologyChristian SalvesenGovett Strategic TrustIndependent Investment TrustPremier FarnellStanley LeisureTNSVernalis
Rights IssueRoyal & Sun Alliance
BondsDaily Mail & General TrustGUSLand SecuritiesYorkshire Water
Eurobond IssueBG GroupJohn LewisEMI GroupAllied DomecqBOC GroupFirstGroup
Convertible Bond IssueAnglo AmericanBAACable & WirelessDimension DataFriends ProvidentInternational Powerlastminute.com
Callable NotesBarclays BankEggHSBC
Secured BondsLondon Merchant Securities
Tier One NotesBank of Ireland
Bought DealIntertek
Perpetual Capital Subordinated SecuritiesPrudential plc
1 – Introduction to Cazenove
8
Raising new capital for European companies
Rank Bookrunner Adj. US$(m) % ofTotal
Issues
1 UBS Warburg 4,519 9.7 20
2 CSFB 4,026 8.6 18
3 Goldman Sachs 3,749 8.0 9
4 Cazenove 3,665 7.8 16
5 Citigroup/SSSB 3,103 6.6 14
6 Deutsche Bank 2,704 5.8 11
7 Merrill Lynch 2,277 4.9 15
8 Morgan Stanley 2,053 4.4 9
9 HSBC 1,822 3.9 6
10 ABN AMRO 1,715 3.7 12
Primary capital raising EMEA*
2002
Source: Thomson Financial
* EMEA - Europe, Middle East & Africa
A recent survey by IFR ranked Cazenove 1st as bookrunner in 2002 for all primary equity activity in the UK
and 4th in Europe (as well as the Middle East and Africa)
Cazenove recently received the
prestigious EuroWeek 2002 Awards for
‘Best Global Accelerated Issue’ and
‘Best European Accelerated Issue’ for
our performance in the HBOS £1.3bn
Global Offering
E u r o W e e k2 0 0 2 A w a r d s
B e s t G l o b a l A c c e l e r a t e d I s s u eB e s t E u r o p e a n A c c e l e r a t e d I s s u e
S o l e B o o k r u n n e r
E u r o W e e k2 0 0 2 A w a r d s
B e s t G l o b a l A c c e l e r a t e d I s s u eB e s t E u r o p e a n A c c e l e r a t e d I s s u e
S o l e B o o k r u n n e r
1 – Introduction to Cazenove
Rank Bookrunner Adj. US$(m) % ofTotal
Issues
1 Cazenove 3,190 15.3 15
2 UBS Warburg 2,890 13.9 11
3 Goldman Sachs 2,107 10.1 4
4 CSFB 1,969 9.5 8
5 Citigroup/SSSB 1,700 8.2 8
6 Merrill Lynch 1,566 7.5 10
7 ABN Amro 1,419 6.8 8
8 Deutsche Bank 1,345 6.5 4
9 Morgan Stanley 1,133 5.4 5
10 DRKW 952 4.6 6
Primary capital raising EMEA*
2002
Source: Thomson Financial
9
Long term player in Europe
With the exception of
Germany where the
capital markets opened
up much later to foreign
banks, Cazenove has
been active in Europe
for up to
20 years, starting in
each country with the
deals shown opposite
Germany1996 with Deutsche Telekom I
Finland1984 with Nokia
Sweden1982 with SCA
Italy1985 with STET (precursor of Telecom Italia)
Denmark1984 with Radiometer
Portugal1988 with Corticeira Amorim
Norway1988 with Rieber & Son
Switzerland1983 with Société Générale de Surveillance
France1982 with Bongrain
Holland1984 with Wessanen
Belgium1985 with Société Générale de Belgique
Spain1982 with Banco Hispano Americano
1 – Introduction to Cazenove
10
Key European transactions - examples
March 2002
(France)
Initial Public Offering
€2,633m
Co-Manager
June 2002
(Spain)
Initial Public Offering
€917m
Co-Manager
November 2000
(UK/Netherlands)
Global Offering
£711m & €961m
Joint Bookrunner
June 2000
(Germany)
Global Offering
€13,300m
Co-Manager
1 – Introduction to Cazenove
March 2002
Initial Public Offering
£1bn
Joint Bookrunner
Current
Initial Public Offering
tba
Co-Lead Manager
11
Equity research
Over 100 analysts worldwide
Integrated Pan-European approach to Eurotop 300 research out of London – nearly 90% by value under coverage
Establishing global teams in key sectors
Experienced lead analysts with an average of over eight years coverage of a sector and over eleven years relevant
industry experience
Country approach to researching small and midcap stocks through specialist teams
1 – Introduction to Cazenove
12
Global institutional equity sales
15 Asia Pacific (ex Japan), 6 US and
6 South African sales people
based in London,
New York, Johannesburg and Asia Pacific
63 sales people
selling UK and
Continental European Equities
in London and New York
Over 2,000 global roadshows
Asia (ex Japan), 456Austria, 2Belgium, 6
Denmark, 120Finland, 130France, 409
Germany, 184Iberia, 91Iceland, 1Ireland, 61Italy, 141
Netherlands, 138Norway, 170Sweden, 243
Switzerland, 5US, 253
1 – Introduction to Cazenove
13
Section 2What do Investment Banks do?
14
Basic functions
In the secondary market for existing securities, they assist
buyers and sellers by acting as a broker or dealer
Derivatives
– Lending
– Balance sheet transactions
– Principal investments
2 – What do Investment Banks do?
Investment Banks mainly perform three functions:
Primarymarket
In the primary market they
float new securities for
cash
Mergers & Acquisitions
Debt Advisory
Equity advisory
Valuations
Secondarymarket
Advisory
15
Information and product flow
Research
Sales
Trading
Capital Markets
Corporate Finance
Ideas
Feedback
Product
M&A
Derivatives
2 – What do Investment Banks do?
Chinese Wall
Other
16
Product needs over a company´s life cycle
IPOPrivate
Placement
Private Client
ConvertibleSecondary
M&A
Debt
Investment banking approach
Commercial banking approach
2 – What do Investment Banks do?
17
Revenue mix2 – What do Investment Banks do?
M&A Equity DebtFixed
IncomeEquity
Citigroup 3% 1% 2% 4% 1% 11% 14% 42% 22%CSFB 6% 4% 1% 17% 10% 36% 0% 8% 18%Deutsche Bank 2% 2% 2% 21% 13% 22% 12% 16% 10%Goldman Sachs 13% 3% 8% 26% 19% 31% - - -JPM / Chase 2% 2% 7% 15% 4% 17% 17% 36% -Lehman Brothers 9% 7% 13% 33% 11% 28% - - -Merrill Lynch 5% 3% 8% 20% 7% 57% - - -MSDW 7% 3% 4% 25% 8% 32% - 21% -
UBS1 7% - - 14% 18% 41% - 20% -
Average 6% 3% 6% 19% 10% 31% 11% 24% 17%
(1) No split given between primary and secondary investment banking revenues
Investment Banking Trading Asset Mgt. And Private
BankingInsuranceRetail
CorporateBanking
18
The Investment Banking marketSection 3
19
Cyclicality of the industry3 – The Investment Banking market
Industry revenue percentage change, year over year banks Profitability of securities firms versus commercial
200
0
199
9
199
8
199
7
199
6
199
5
199
4
199
3
199
2
199
1
199
0
198
9
198
8
198
7
198
6
198
5
198
4
198
3
198
21
981
198
0
197
9
197
8
197
7
-20%
-10%
10%
20%
30%
40%
50%
60%
Industry Revenue
Source SIA
0%
200
0
199
9
199
8
199
7
199
6
199
5
199
4
199
3
199
2
199
1
199
0
198
9
198
8
198
7
198
6
198
5
198
4
198
3
198
2
198
1
198
0
0%
5%
10%
15%
20%
25%
30%
Banks
Brokers
Source SIA
-5%
20
Industry growth rates
Growth rates (Revenues)
-80
-60
-40
-20
0
20
40
60
1Q02 2Q02 3Q02 4Q02 1Q03 2Q03 3Q03 4Q03 2001 2002 2003
Gro
wth
ra
tes
(%)
Completed M&A (YoY) Debt underwriting (YoY) Equity underwriting (YoY)
3 – The Investment Banking market
21
Mergers & Acquisitions
Global announced & completed M&A
3 – The Investment Banking market
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1997 1998 1999 2000 2001 2002 2003 YTD
Tra
nsa
ctio
n v
alu
e (
US
$b
n)
Global announced M&A Global completed M&A
Global M&A volume down by 65% (1997 – 2002)
European M&A volume down by 52% (1997 – 2002)
22
29,696
53,148
85,102
261,969
110,478
54,785
26,102
1997
1998
1999
2000
2001
2002
2003
German M&A down by 50%
Source: Thomson Financial Source: Thomson Financial
Deal value (US$m)
30,723
102,539
126,061
139,011
52,653
50,839
16,523
1997
1998
1999
2000
2001
2002
2003
German inbound M&A transactions by value German outbound M&A transactions by value
Deal value (US$m)
3 – The Investment Banking market
23
3,000
3,500
4,000
4,500
5,000
5,500
6,000
1997 1998 1999 2000 2001 2002 2003YTD
Tot
al D
ebt U
nder
writ
ing
(US
$bn)
0
100
200
300
400
500
600
700
800
900
1000
High Y
ield Debt U
nderwriting (U
S$bn)
Total Debt High Yield
Global Underwriting
Debt underwriting activityEquity underwriting activity
3 – The Investment Banking market
50
100
150
200
250
300
1997 1998 1999 2000 2001 2002 2003YTD
Tot
al E
quity
Und
erw
ritin
g (U
S$b
n)
0
100
200
300
400
500
600
700
Equity IP
O U
nderwriting (U
S$bn)
IPO Total equity underw riting
Source: Thomson Financial Data
-28%
-31%
+98%
+31%
24
Fund flows
US mutual fund flows 1985 - 2001
-100
-50
0
50
100
150
200
250
300
350
400
19
85
19
86
19
87
19
88
19
89
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
$b
n
Bond Equity Money Mkt
3 – The Investment Banking market
25
Section 4Different business models in Investment Banking
26
Segmentation
SEARCH SLIDE
Global „bulge bracket“ banks
CSFB
Deutsche Bank
Goldman Sachs
JP Morgan
Lehman Brothers
Merrill Lynch
Morgan Stanley
UBS Warburg
International Independent banksCazenove
Lazard
Rothschild
Other
Commerzbank, Dresdner KW
Cooperative/Landesbanks
Sal Oppenheim
HSBC
4 – Different business models in Investment Banking
27
Significant differences (examples)
Large integrated firms
Independent and other firms
Balance sheet
Lending
Proprietary trading
Derivatives
Broad product offering
Limited balance sheet
Limited or no proprietary trading
Limited or no lending / derivatives
Focused products / services
4 – Different business models in Investment Banking
Independent advisory
Impartiality / limited or no conflict
Long-term client focus
Entrpreneurship
Broad infrastructure
Capacity utilisation
Cross selling / product sales
Specialisation / Divisionalisation
Opportunity cost
28
Competitive dynamics in Germany – generic view
0 2 4 86 10 12
Fra
nchi
se
DG
Coba DKW
LB
DB
LAZ
CAZ
Roth
USBW
SSSB
CSFB
MLGS
MS
Independents
Followers
Leaders
DB
4 – Different business models in Investment Banking
Market share
29
Investment banks vs. MSCI World 2001 to date4 – Different business models in Investment Banking
40
50
60
70
80
90
100
110
120
Jan-01 May-01 Sep-01 Jan-02 May-02 Sep-02 Jan-03 May-03 Sep-03
Re
ba
sed
to 1
00
MSCI World World Investment Banks
Source: Datastream
Quoted investment banks performed in line with the MSCI global index
30
Results considerably better than a year ago
Q2 2003 vs. Q2 2002
Note: Average calculated on a revenue weighted basis; operating revenue for investment banking and institutional sales and trading; extraordinary charge-offs excluded; Morgan Stanley´s profit margin skewed by compensation payments
accrued for following quarters
DB
GS
CSFB
ML
MS
UBS
JPMC
CitiBS
LB
0%
10%
20%
30%
40%
0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5
Revenues ($bn)
Gro
ss p
rofit
ma
rgin
(%
)
Q2 2002 Q2 2003
Q2 2003: 31.0%
Q2 2002: 26.9%
+18.8%
+
4.2
%4 – Different business models in Investment Banking
31
0
50,000
100,000
BearStearns
Citigroup CreditSuisse
DeutscheBank
GoldmanSachs
JPMorganChase
LehmanBrothers
MerrillLynch
MorganStanley
UBS
Rev
enue
s (U
S$m
)
0
100,000
200,000
300,000 No. of em
ployees
Revenues (US$m) No. of employees
Revenues / employee (2002)
Revenues, no. of employees
Revenues by employee
0
200
400
600
800
BearStearns
Citigroup CreditSuisse
DeutscheBank
GoldmanSachs
JPMorganChase
LehmanBrothers
MerrillLynch
MorganStanley
UBS
Re
ven
ue
s /
em
plo
yee
(U
S$
'00
0)
4 – Different business models in Investment Banking
32
Section 5Recent challenges
33
Challenges / Issues5 – Recent challenges
Cyclicality
Low activity
Desintermediation
Fee levels / margins
„Spitzer“ / research
Sarbanes Oxley
Basle II
Market
Regulatory
Cost structures
Management
Staff turnover
Reputation
Capacities
Internal / Institutional
An industry in change