4 Powerful Words in Email Marketing

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Introduction

4 Powerful Words in Email Marketing

For More Information On Copywriting And Increase Your Productivity Levels

Table of Contents

You Are Not Alone.

This Michael Jackson hit song was a momentous success.

4 Powerful Words in Email Marketing

It holds a Guinness World Record as the first song to debut at number one in the 37-year history of Billboard.

It was Michael Jackson’s last number one hit song in the US during his lifetime.

4 Powerful Words in Email Marketing

“You Are Not Alone” is also the most-opened subject line in an email.

This phrase has an open rate of 90% according to Aweber.

4 Powerful Words in Email Marketing

These 4 words are very powerful as it has also surpassed the 100% mark many times.

The results are always the same whether it is used on emails with diverse topics.

4 Powerful Words in Email Marketing

I don’t want to be lonely is a strong statement recognized around the globe.

Well, who does want to be alone anyway?

The third layer of human needs involves a sense of belongingness.

4 Powerful Words in Email Marketing

Humans need to feel a sense of belongingness and acceptance no matter what or where.

There are a variety of methods to appeal to your readers in an email subject line.

Here are some pointers to avoid sending your messages directly to the spam folder.

4 Powerful Words in Email Marketing

Tips on How to Create

Compelling Subjects for Email

4 Powerful Words in Email Marketing

Remind Your Reader That Someone Is On

Their Side.

Letting your readers feel that there is someone who understands and cares will make you their unsung hero.

Use this subject line to get your email opened and capture their attention.

4 Powerful Words in Email Marketing

However, you have to prove that you deserve that attention.

You must provide a valuable solution to their issues and concerns.

Their feelings of isolation will be eased when you provide a solution to their problems.

4 Powerful Words in Email Marketing

Know The Type of Reassurance Your

Readers Needs.

Respond to your readers’ needs by providing what they truly need.

“You Are Not Alone” is effective because it connects to a need of belongingness.

4 Powerful Words in Email Marketing

Uncover your readers’ desires by thinking what keeps you up at night.

What’s true for you will be likely true for them.

Figure this out and everything else follows.

4 Powerful Words in Email Marketing

The Power Of Negative Headlines. 

Negative subject lines and headings are strong motivators.

It alerts them to a potential issue and triggers their curiosity at the same time.

Negative headlines are not enough to sell.

4 Powerful Words in Email Marketing

It must be reinforced with powerful content that responds directly to their needs.

Lend a hand.

Answer a problem.

Turn worries into a smile.

No one will ever be alone again.

4 Powerful Words in Email Marketing

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4 Powerful Words in Email Marketing