Submitted by: Asif Ahmed TonmoyID: 131-23-3505 ; Sec: B(L₂T₃)

Assignment topic: Applying 4Ps on Ice-Cream

Submitted to: Lecturer

Daffodil International University

Ms. Sabiha Matin Bipasa

Delicious ice-cream!!!!!

Why I choose this product ?

Who doesn’t love Ice-Cream ?

Even animals !!!!

There are different types of Ice-Cream

There are different types of Ice-Cream

Now I’m describing about IGLOO CONE

How it made?

The 4 Ps are:

• Product

• Price

• Promotion

• Place

Product

Brand Name: IGLOO CONEDesign, Packaging, Features :

1. Cornelli Classic

2. Cornelli Premium

3. Cornelli Belgian Chocolate

Variety:

Product

Quality:

Advice & Suggestions:

•Improve the product:

•Reshape of product

•Can edit their design

Price

Cornelli Classic M.R.P. 100 Tk/=

Cornelli Premium M.R.P. 100 Tk/=

Cornelli Belgian Chocolate M.R.P. 100 Tk/=

Advice & Suggestions:

•This price is little bit high for our country That’s why it is tough to buy for people I suggest them to reduce some amount of price

Promotion

Promotion

Promotion

Advice & Suggestions:

•I just want to say that they can make more promotion but why they don’t do it I don’t know?

•I’m advising them to upgrade their promotion

Place

Channels

Place

Place

Transportation

Transportation

Coverage

Advice & Suggestions:

For place I’ve nothing to say Because if we don’t sell our product in right place we can’t make profit.