INDIRA SCHOOL OF CAREER DEVELOPMENT

INDIRA SCHOOL OF CAREER DEVELOPMENT

Presentation Topic :- Brand Name Company Name

Shaw Wallace whiskey Shaw Wallace

Submitted To, Submitted By,

Prof. Amit Kulshresth Name :- Rakesh D. GampawarDivision:- HRoll no. :- 36

Whiskey Whiskey

History About Shaw Wallace Ever since its inception in 1886, Shaw

Wallace has established a legacy in India that is drenched in the spirit of the Nation for the last 120 years.

The company came into existence at a

time when the country was battling for its for freedom against the colonialism of the British regime.

It was an era of cataclysmic change, powered by the crystallization of the social, political, cultural and economic ideologies that would define the very future of India

History About Shaw WallaceHistory About Shaw Wallace Shaw Wallace after a modest beginning

blossomed into one of the forerunners in the alcohol and beverage industry.

Throughout its long and arduous journey, it has added many a firsts to its credit. The company was one of the first importers of motor cars in India during the beginning of the 20th century; the first agent in India of a wireless company - Marconi's Wireless Telegraph and in 1926, acted as an agent of an airline, the 'Imperial Airways'.

In 1987, the company came under the

leadership of the late Mr. M. R. Chhabria.

History About Shaw WallaceHistory About Shaw Wallace In yet another historic development, in

June 2005, Shaw Wallace was taken over by The UB Group, spearheaded under the dynamic leadership of Dr. Vijay Mallya .

Heralding a complete new era for the

erstwhile corporate entity, Dr.Mallya completed the acquisition by taking over as the company's Chairman, making the combined entity of McDowell, Herbertsons and Triumph Distilleries & Vintners and SWC as the second largest distilled spirits marketer in the world, with sales exceeding 59.4 million cases, second only to Diageo of UK, which sells 91 million cases.

In yet another historic development, in June 2005, Shaw Wallace was taken over by The UB Group, spearheaded under the dynamic leadership of Dr. Vijay Mallya .

Heralding a complete new era for the

erstwhile corporate entity, Dr.Mallya completed the acquisition by taking over as the company's Chairman, making the combined entity of McDowell, Herbertsons and Triumph Distilleries & Vintners and SWC as the second largest distilled spirits marketer in the world, with sales exceeding 59.4 million cases, second only to Diageo of UK, which sells 91 million cases.

History About Shaw WallaceHistory About Shaw Wallace Shaw Wallace, after its

acquisition by the UB Group, will now come under a common entity known as United Spirits Ltd., which has 140 brands under its wings out of which, there are 15 millionaire brands growing at a rapid pace.

The UB Group enjoys a total

domestic market share of 60% with no other rival liquor business getting even near to its accomplishment.

WhiskeyWhiskey

History1406: First written record of

Whisky in Ireland1496: First mentioned in

ScotlandThe word „Whisky“ was first

used in 1736Previously called uisge beatha

(Gaelic) -> aqua vitae (latin)

Brands in whiskey

Total Brands available in IndiaAntiquity Blue

Brand Name:- ROYAL MISTBrand Name:- ROYAL MIST

Royal Mist is a uniquely crafted blend of finest scotches, rare Indian malts and 100% premium grain, making it the first grain based whisky offering from USL.

Royal Mist Whisky has been created keeping in mind the aspirations and expectations of the younger upwardly mobile consumers.

The growing need of the new age consumer is a whisky, which is premium in taste and yet affordable.

United Spirits seized this opportunity to come out with Royal Mist.

Royal Mist is slotted in the prestige plus segment, and is backed by a great blend, classy packaging, and stylish communication.

At the ground level, there are various promotions designed to ensure high trials for the product.

Brand Name:- Fidlaters Finest ScotchBrand Name:- Fidlaters Finest Scotch

Findlater's whiskies take their ancient name from the Earl of Findlater whose once noble castle stands on the rugged northern coastline close to the greatest whisky producing areas of Scotland.

The intricate blend of aged highland malts in Findlater blended whiskies gives the discerning drinker a fineness of aroma and flavour no other whisky has achieved.

Findlater's aged Scotch whiskies have been blended for centuries to give the finest Scotch whisky.

This brand is an international offering from Kyndal Spirits Limited, Scotland, a major producer of Scotch whisky and other alcoholic beverages with a worldwide distribution network.

Quality assured by Shaw Wallace.

Brand Name:- Antiquity Blue• Antiquity is considered by

connoisseurs to be the finest among all Indian whiskies and is called the 'True Blue' of Indian whiskies.

• It is a blend of the choicest Indian malt whiskies and very old Scotch, carefully married and aged for a subtle and light bodied flavour.

• Varying proportion of selected Scottish vatted malt spirit, clean ENA and plain caramel are blended under close supervision and rigid quality control so as to impart smoothness and roundness to the product and to give overall mild and light characteristics to the blend.

• Pack Size: 12 bottle x 750ml in one case 42.8% v/v

Brand name:- ROYAL CHALLENGE

Market leader in premium whiskey in India.

The new RC Bottle is short squat and brand, with a slight taper that gives it an international and premium look.

The mono certon has also been redesigned to compliment the premium feel of the bottle, in red and classy black color combination.

• Red captures energy and leadership while the rays in the mono certon represent reaching out to the horizon.

• The new PC pack depict real winners who relish real.

Brand Name:- Director’s special Black

Drawing inspiration from its lineage, Director's Special Black Deluxe Whisky, with a superbly balanced blend of aged Indian malts with a subtle oaken hint, has captured the fancy of some of the most discerning whisky drinkers.

With international looks and breath taking allure, DSP Black is truly bound for glory.

Launched in 1988, it is one of the

most promising brands today.

Conti…… Varying proportion of

selected Indian malt spirit, clean ENA, plain caramel and FDA and State Excise approved flavours and essences are blended under close supervision and strict quality control so as to get overall roundness and typical organoleptic characteristics to the blend.

Pack Size: 12 bottles x 750ml in one case 42.8% v/v.

A Deluxe Whisky with mature malt made in the tradition of the great Moghuls.

With a warm, smooth taste

to satisfy the palate of the discerning drinker.

Winner of the Monde

Selection Medaille Dor award.

Pack Size: 12 bottles x 750ml in one case 42.8% v/v

Director's Special is the company's flagship brand and India's second largest selling whisky with more than 3.5 million cases of 9 litres each sold every year.

It has a smooth, consistent and traditional blend, made from the finest matured Indian malts and high quality ENA.

Director's Special excites a strong and faithful following among its consumers who simply refer to it as DSP.

It is the world's fastest growing liquor brand.

Conti…………Conti…………• It is also the most popular

whisky in the UAE.• Varying proportion of

selected Indian malt spirit, clean ENA, plain caramel and FDA and State Excise approved flavours and essences are blended under close supervision and strict quality control so as to get overall light subdued malt spirit character to the blend.

• Pack Size: 12 bottles x 750 ml in one case 42.8 % v/v

A traditional Indian whisky that is authentic in its Indian appeal.

From deep within the heartland of India, comes the essence of the brand Old Tavern.

Symbolising robust, earthy values in a specially crafted blend, Old Tavern is for men who like their whisky traditional in taste and from-the-heart in feel.

Pack Size: 12 bottles x 750ml in one case 42.8% v/v

Convenience, Shopping and Specialty

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product hierarchy

Scotch whisky

Irish Whiskey

American Whiskey

Canadian Whiskey

Indian Whisky

Scotch whisky

Irish Whiskey

American Whiskey

Canadian Whiskey

Indian Whisky

The different types of whiskies/whiskeys are:

Whisky Royal Mist, Findlaters Finest Scotch, Antiquity Rare Premium,

Antiquity Blue, Royal Challenge, Director's Special Black, Moghul Monarch Deluxe, Director's Special, Old Tavern.

Vodka White Mischief, Vladivar Classic, Veba, Gin, White Mischief Paradise

Brandy Golconda, John Exshaw, VSOP Exshaw, French VSOP

Rum India's Pride XXX

Wine Golconda Ruby, Golden Mist, Papillion

Whisky Vodka Brandy Rum Wine

Royal Mist

Findlaters Finest Scotch

Antiquity Rare Premium

White Mischief

Vladivar Classic

Veba

Golconda

John Exshaw

VSOP Exshaw

India's Pride XXX

Gin French VSOP

White Mischief Paradise

Director's Special Black

Moghul Monarch Deluxe

Director's Special

Old Tavern

Antiquity Blue

Royal Challenge

60%

12%

9%

8.5%

10.5%

Promotion for wine

Wine Supply Chain Wine Supply Chain

• Wine distribution chain

What

Whiskey

will not cure,

There is no

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