4Segments™ Basic Segmentation

4Segments™

4Segments™ helps you quickly and effectively understand and segment your market using an innovative, simple, and intuitive graphical interface.

Easily move segmented contact lists to Marketing Automation systems for nurturing campaigns or to CRM systems for Sales Rep follow-up.

4Segmentstm – Basic Segmentation• 4Segments – Visual Segmentation using Venn Diagrams or

Waterfall Diagrams (for overview of 4Segments see our video (Why 4Segments Demonstration)• Graphically Create “On the Fly” Segments for Real Business

Needs• Try Different Criteria and Get Visual Representation of These

Segments as you Revise and Improve Them• Examples:

• Event Invite List• Email to Certain Job Levels in Specific Industries• Qualification List for Pre-Determined Subset of Leads

4Segments – Basic Segmentation #1Regional Event List

• Real Business Need – Running Technical Seminar in Chicago – want to invite Individual Contributors in Local Region• Invite Everyone in Five State area, not senior Level individuals• Illinois, Indiana, Wisconsin, Iowa, Michigan• No CXOs; No VPs; No Directors

• How do you do this?• Let 4Segments Lead the Way

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Regional Event List

4Segments – Basic Segmentation #1 Industry/Job Level Email

• Real Business Need – Nurture Email to VPs and Directors in Health Care, Hi Tech and Manufacturing• Continue this as an Ongoing Nurture Campaign• Let 4Segments Lead the Way

4Segments – Basic Segmentation #1 Industry/Job Level Email

4Segments – Basic Segmentation #1 Industry/Job Level Email

4Segments – Basic Segmentation #1 Industry/Job Level Email

4Segments – Basic Segmentation #1Qualification List

• Real Business Need – Send specific leads to pre-qual team for qualification• CA• Directors• Manufacturing• Clicked on Email within Last Week

• Let Line Managers Build Their Own Lists• Let 4Segments Lead the Way

4Segments – Basic Segmentation #1 Qualification List

4Segments – Basic Segmentation #1 Qualification List

4Segments – Basic Segmentation #1 Qualification List

4Segments – Basic Segmentation #1 Qualification List

4Segments – Basic Segmentation #1 Qualification List

4Segments – Basic Segmentation #1 Qualification List

4Segments – Basic Segmentation #1

• 4Segments – Visual Segmentation using Venn Diagrams or Waterfall Diagrams• Graphically Create “On the Fly” Segments for Real

Business Needs• Try Different Criteria and Get Visual Representation of

Revised Segments• Using 4Segments – Anyone Can Build the Segments

They Need for Their Business Requirements!

Use Visual Segmentation™ to see your targeting decisions as you make them

4Thought Marketing

For More Information About 4Segments or other 4Thought Marketing Products or

Services, Check us out at

.4 .www Segments comor

.4 .www ThoughtMarketing com