4 WAYS IN-STORE DATA HELPS
BRANDS DURING THE HOLIDAYS
MOBEE TOOK A DEEPER LOOK AT POPULAR BRANDS THIS HOLIDAY SEASON AND YOU CAN DO THE SAME FOR THE BRANDS YOU MANAGE!
“We remain positive about the future of sales for this holiday season, but it’s a marathon and not a sprint. Many consumers are far from !nished with their shopping, and retailers are still working hard to earn every sale.”2
- NRF President and CEO Matthew Shay
Black Friday is over, but the shopping continues.
According to NRF’s Thanksgiving Weekend Spending Survey conducted by Prosper Insights & Analytics, 86.9 million shoppers1 were hitting the stores or the Internet on Black Friday. With no signs of the shopping stopping until the end of the year, retailers will need to stay on top of their game providing the best service, prices, and seamless experience to power through sales goals and overall shopper satisfaction.
Where is the frustration?
“Shopability”, standout messaging, and product presence are just a few of the concerns that brand managers and marketers focus on during the holiday season. Gift giving and stocking stuffers compete with promotions and value items across different retail environments. It is the brand’s responsibility to ensure that campaigns, displays, and product selection are best in class.
1. Early Promotions, Online Shopping and Improving Economy Changing the Face of Black Friday Weekend | NRF Nov 30, 2014 2. Three Factors Influencing the Evolution of Black Friday Shopping | NRF Dec 1, 2014
“My top wish list item is…” “I’m shopping for…”
What are shoppers looking for this year?
146 Locations
Brands Need to Stand Out on Shelf and in Displays
4 Retail chains
Missions
318 Total Visits
Mobee summarized key metrics for popular giE categories at four well-‐known retailers across the country to see how they were handling the holiday rush. We bring you the data and four ways that managers can track their brands before, during, and aEer Black Friday using Mobee’s plaJorm.
All data in this presentation was acquired through mobile technology during 11/24/14 – 12/1/14
1 Find the displays that catch the shopper’s eye
First Display Seen Electronics
First Display Seen Small Kitchen Appliances
Is there a brand that always grabs the shopper’s aKenLon? How can you get your brand or product to that level?
11/25/2014 04:43 pm at3349 Monroe Avenue Rochester NY 14618
2 Compare product displays across retailers IdenLfy best in class execuLon as well as gaps in your retail channels.
11/28/2014 03:45 pm at 12197 Sunset Hills Rd Reston VA 20190
Understand the shopper’s experience Track awareness across retailers to see how different stores deliver unique and disLnct shopping experiences.
$0 $140 $20 $40 $60 $80 $100 $120
$79.99
3 Monitor the pricing of your product See if retailers are pricing your products correctly and if your promoLons are being executed on Lme.
$49.99 -‐ $103.99
Data from Kohl’s and Bed Bath & Beyond represents pricing on the Soda Stream SOURCE Starter Kit
$71.99 -‐ $129.99
OUT OF STOCK
37%
27%
Average Number of Units Available
4 Check on the availability of your product Popular items fly off of the shelf! Be the first to know when your brand is unavailable for shoppers to purchase.
Out of Stock data represents the percentage of visits during 11/24/14-12/1/14 where Call of Duty Advanced Warfare was reported out of stock by shoppers. Average Number of Units Available data represents the average amount of units on the shelf at the sampled Best Buy and Target locations during 11/24/14-12/1/14.
What else do you want to learn about your brands during this holiday season? Mobee can help you get the insights you need with mobile technology and our Retail Intelligence platform.
Take control of your performance and execution today.
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