How to Incorporate the Omega-3 Index into Your Sales process: 1. Bundle: The Omega-3 Index sample collection kit takes up little room and can easily be incorporated into packaging, so that they can be sold at retail together as a “bundle.” (See example below.) 2. Standalone: Selling the Omega-3 Index test alongside your supplement products as a standalone product can add a layer of credibility to your brand. 3. Giveaway/Promo: Use the Omega-3 Index test as a giveaway to your loyal customers or to new customers you are trying to acquire – Ex: run quarterly promos in store or online and offer the Omega-3 Index test for FREE with product purchase. 4. Subscription: The Omega-3 Index fits nicely into subscription models because an individual should be testing every 4-6 months to make sure they are keeping their omega-3 levels in the desirable zone. Sending a reminder email every 4-6 months offers you a regular point of engagement with your customers to check their omega-3 status. The Omega-3 Index can be used to generate an additional revenue stream for your brand or simply be used as a tool to help you sell more of your omega-3 products. 4 Ways the Omega-3 Index will help you SELL MORE of Your Omega-3 Products The Omega-3 Index is a powerful tool your brand can use to not only motivate consumers to take their omega-3s, but also to educate them about the fact that they need more of these important nutrients in their diet. • Call us: 1-800-949-0632 • Email us: [email protected]• Visit us @ omegaquant.com
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How to Incorporate the Omega-3 Index into Your Sales process:
1. Bundle: The Omega-3 Index sample collection kit takes up little room and can easily be incorporated
into packaging, so that they can be sold at retail together as a “bundle.” (See example below.)
2. Standalone: Selling the Omega-3 Index test alongside your supplement products as a
standalone product can add a layer of credibility to your brand.
3. Giveaway/Promo: Use the Omega-3 Index test as a giveaway to your loyal customers or
to new customers you are trying to acquire – Ex: run quarterly promos in store or online and
offer the Omega-3 Index test for FREE with product purchase.
4. Subscription: The Omega-3 Index fits nicely into subscription
models because an individual should be testing every
4-6 months to make sure they are keeping their omega-3 levels
in the desirable zone. Sending a reminder email every 4-6 months
offers you a regular point of engagement with your customers
to check their omega-3 status.
The Omega-3 Index can be used to generate an additional revenue
stream for your brand or simply be used as a tool to help you sell
more of your omega-3 products.
4 Ways the Omega-3 Index will help you SELL MORE of Your Omega-3 Products
The Omega-3 Index is a powerful tool your brand can use to not only motivate consumers to take their omega-3s, but also to educate them about the fact
that they need more of these important nutrients in their diet.
Why These Strategies Will Help Your Brand1. A Powerful Motivational Tool Think of the Omega-3 Index the way you would a cholesterol test. Most consumers who take cholesterol medications routinely take a cholesterol test to make sure they are on the right track. The same is true of taking omega-3 products — taking a test will help your customers make sure they are getting enough of these nutrients from their diet. Also, seeing the results of an Omega-3 Index test will help push your customers to make better choices when it comes to diet and supplementation.
2. Show Customers that Your Product Can PerformDietary supplement compliance can be challenging when consumers often can’t feel the benefits of the products they’re taking, and omega-3s are no exception.
But when you can offer them an objective measure of what they’re taking (i.e., an Omega-3 Index test), you will not only encourage compliance, but also support the performance of your product and strengthen brand loyalty with your customers.
3. Use the Omega-3 Index to ‘Personalize’ Your Brand Bring a strong sense of personalization to your brand. The Omega-3 Index is a powerful engagement tool that will help your customers personalize their omega-3 intake. While DNA tests offer important information about your genetics and what you “should” be eating, blood tests like the Omega-3 Index accurately reflect what you “are” eating, giving your customers a better idea whether or not they are getting enough omega-3s in their diets.
What Others Are Saying About the Omega-3 Index as a Sales & Marketing Tool:
“ In my experience, fatty acid testing is the best clinical support for the essential need for adequate intake of omega-3 fatty acids. For both clinical guidance or increased marketing awareness, this blood test is the best possible tool available.”
— Barry Sears, Owner & Founder, Zone Labs, Inc., and creator of the world famous Zone Diet
“ GOED has seen firsthand the importance of consumers knowing their omega-3 blood levels and the connected health implications. Today’s consumer wants a tangible benefit and having a metric that shows an improvement is a compelling motivator to keep them on an omega-3 regimen.”
— Ellen Schutt, Executive Director, Global Organization for EPA and DHA Omega-3s (GOED)
“ The Omega-3 Index test helps me show my patients where they are and where they need to go with their omega-3 intake. It’s a powerful tool to share patient test results and then watch them make positive dietary changes including increasing their overall omega-3 intake, while also reducing their omega-6 intake. It’s especially important for those who don’t get nearly enough omega-3s in their regular diet. The patients with the lowest Omega-3 Index are usually the ones where I see the most dramatic results in both Omega-3 Index test results and therapeutic benefit — after both diet change and supplementation.”
— Keri Marshall, MS, ND, Director of Medical and Scientific Communications, Pharmavite
“ The Omega-3 Index Test is an inexpensive, useful tool for people and practitioners to monitor a very important health marker. My family and I have personally used this test many times to measure our seafood consumption and omega-3 intake from supplements. I can’t think of a more useful resource for anyone taking or recommending omega-3 supplements than the Omega-3 Index test by OmegaQuant.”
