40 VARIATIONS

Mary Muñoz

MARLENE MCCARTY

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always search-ing for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else.At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

MARLENEMCCARTY:

DESIGN IS NOTHING.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.

I am always searching for those moments because it is then that

DESIGN IS SOMETHING.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing

MARLENEMCCARTY

Design is nothing. Design exists only as a substance in between.

It is like a lubricant facilitating the transfer ofsomething (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.

I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.M

AR

LEN

E M

CC

ART

Y

Design is nothing. Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there

is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.

I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing.

Design exists only as a substance in between. It is like a lubricant

facilitating the transfer of something (a message, information, a prod-

uct, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty

escort in this transfer. At its best, design is the scout, out in

front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions

and insights.

Sometimes this happens in a very teeny, small and

restricted way. Sometimes it happens on a grander scale

or in a more expressionistic way.

I am always searching for those moments because

it is then that design is something.

- Marlene McCarty

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way.

Design is nothing.I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

-Marlene McCarty

Design is nothing.

Design exists only as a substance in between.It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that

design is something.

Design is nothing.

Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a

more expressionistic way.

I am always searching for those moments

because it is then that design is something.

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this hap-pens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always search-ing for those moments because it is then that design is something.

- Marlene McCarty

DESIGN IS NOTHING.

Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way.Sometimes it happens on a grander scale or in a more expressionistic way.

I am always searching for those moments because it is then that design is something.

Design is nothing.Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that

design is something.

Design is nothing.

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a mes-sage, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and re-stricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

DESIGN IS NOTHING.Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something(a message, information, a product, a story) to someone or something else. At its worst, design is merely a hand-maid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it hap-pens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that

DESIGN IS SOMETHING

DESIGN IS NOTHING.

Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something (a message, information, a product, a story)to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems,and bravely guiding its audience

(and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way.Sometimes it happens on a grander scale or in a more expressionistic way.

I am always searching for those moments because it is then that design is something.

Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of somethingto someone or something else.

At its worst, design is merely a handmaida servant, the pretty escort in this transfer.

At its best, design is the scoutmaking decisions, solving

problems, and bravelyguiding its audience

to new visions and insights.

Sometimes this happensin a very teeny, small and restricted way.

Sometimes it happens on a grander scale or in a more expressionistic way.

I am always searching for those moments because it is then thatdesign is something.

Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant,the pretty escort in this transfer.

At its best, design is the scout,out in front, making decisions,solving problems, and bravelyguiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way.

Sometimes it happens on a grander scale or in a more expressionistic way.

I am always searching for thosemoments because it is then that design is something.

design is...nothing,a substance in between, a servant,the scout,something.

Design is nothing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer.

At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

DESIGNis nothing.

makes decisions.

solves problems.

exists only as a substance in between.

facilitates the transfer of something to someone or something else.

bravely guides its audience to new visions and insights.

happens in a very teeny, small and restricted way.

happens on a grander scale or in a more expressionistic way.

IS SOMETHING.

Design exists only as a substance in between. It is like a lu-bricant facilitating the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and brave-ly guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

DESIGNIS SOMETHING

DES

GN

Design exists only as a

substance in between.

At its worst, design is

merely a handmaid, a

servant. At its best, de-

sign is the scout mak-

ing decisions, solving

problems, and bravely

guiding its audience

to new visions and in-

sights. Sometimes this

happens in a very tee-

ny, small and restricted

way, or it happens on

a grander scale or in a

more expresionistic way.

ISDESIGN

making decisionssolving problemsbravely guiding its audience

Design exists only as a substance in between.It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or something else.

At its worst, design is merely

a handmaid, a servant, the pretty escort

At its best, design is the scout, out in front,

(and the client, if there is one) to new visions and insights.

making decisions, solving problems, and bravely guiding its audience

Sometimes this happens in a

Sometimes it happens on a

I am always searching for those moments because it is then that

very teeny, small and restricted way.

grander scale or in a more expressionistic way.

design is something.

DESIGN ISSOMETHING

in between, making decisions, solving problems, and bravely guiding its audience to new visions and insights.

DESIGNis bravely guiding its audience to

new visions and insights.Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

DEDesign exists only as a substance in between. It is like a lubricant facilitating the transfer of something to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

GNSI

DESDesign exists only as a substance in between. It is like a lubricant facilitating the transfer of some-thing to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience to new vi-sions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expres-sionistic way. I am always searching for those mo-ments because it is then that design is something.

IGN

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of

something to someone or something else. At its worst, design is merely a handmaid, a servant, the

pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and brave-

ly guiding its audience to new visions and insights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it

happens on a grander scale or in a more expressionistic way. I am al-ways searching for those moments because it is then that design is something.

somethingdesign is

De-sign exists only as a

substance in between. It is like a lu-bricant facilitating the transfer of something to

someone or something else. At its worst, design is mere-ly a handmaid, a servant, the pretty escort in this transfer. At

its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Some-times it happens on a grander scale or in a more expressionistic way. I am

always searching for those moments because it is then that design is something.

Designexists only as a substance in between.

D e -sign exists

only as a sub-stance in between. It is like a lubricant

facilitating the transfer of nisl Jsome-

thing to someone or

s o m e t h i n g hand-

maid, a ser-vant, the pretty

escort in this trans-fer. At its best,

design is the

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new visions and insights.

making decisions, solving problem

s,

bravely guiding its audience

DESIGNis something

new visions and insights.

making decisions, solving problem

s,

bravely guiding its audience

Design exists only as a substance in between.

It is like a lubricant facilitating the transfer of something

(a message, information, a product, a story) to someone

or something else. At its worst, design is merely a handmaid,

a servant, the pretty escort in this transfer. At its best, design

is the scout, out in front, making decisions, solving problems,

and bravely guiding its audience (and the client, if there is

one) to new visions and insights. Sometimes this happens in

a very teeny, small and restricted way. Sometimes it happens

on a grander scale or in a more expressionistic way. I am al-

ways searching for those moments because it is then that

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design is nothing. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of some-thing (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-ny, small and restricted way. Sometimes it happens on a grand-er scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something.

Design exists only as a substancein between.

Design exists only as a substancein between.

GS NEDDesign exists only as a sub-stance in between. It is like a lubricant facilitating the transfer of something (a mes-sage, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, de-sign is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is some-thing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its au-

Design exists only as a sub-stance in between. It is like a lubricant facilitating the transfer of something (a mes-sage, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, de-sign is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is some-thing. Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its au-

Design ex-ists only as a substance in between. It is like a lubricant f a c i l i t a t i n g the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is mere-ly a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solv-ing problems, and bravely guiding its au-dience (and the client, if there is one) to new visions and in-sights. Some-times this hap-pens in a very teeny, small and restricted way. Sometimes it happens on a grander scale

Design ex-ists only as a substance in between. It is like a lubricant f a c i l i t a t i n g the transfer of something (a message, in-formation, a product, a story) to someone or something else. At its worst, design is mere-ly a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solv-ing problems, and bravely guiding its au-dience (and the client, if there is one) to new visions and in-sights. Some-times this hap-pens in a very teeny, small and restricted way. Sometimes it happens on a grander scale

Design exists only as a substance in between. It is like a lubricant facili-tating the transfer of something (a message, informa-tion, a product, a story) to someone or something else. At its worst, design is merely a hand-maid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and in-sights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it hap-pens on a grander scale or in a more e x p r e s s i o n i s t i c way. I am always searching for those moments because it is then that de-sign is something. Design exists only

Design exists only as a substance in between. It is like a lubricant facili-tating the transfer of something (a message, informa-tion, a product, a story) to someone or something else. At its worst, design is merely a hand-maid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guid-ing its audience (and the client, if there is one) to new visions and in-sights. Sometimes this happens in a very teeny, small and restricted way. Sometimes it hap-pens on a grander scale or in a more e x p r e s s i o n i s t i c way. I am always searching for those moments because it is then that de-sign is something. Design exists only

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience (and the cli-ent, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions,

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to some-one or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this trans-fer. At its best, design is the scout, out in front, making decisions, solving prob-lems, and bravely guiding its audience (and the cli-ent, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching for those moments because it is then that design is something. Design exists only as a substance in be-tween. It is like a lubricant facilitating the transfer of something (a message, information, a product, a story) to someone or some-thing else. At its worst, de-sign is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions,

Design exists only as a substance in between. It is like a lubricant fa-cilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expression-istic way. I am always searching for those moments because it is then that design is something. Design exists only as a sub-stance in between. It is like a lubricant facil-itating the transfer of something (a message, information, a product, a story) to someone

Design exists only as a substance in between. It is like a lubricant fa-cilitating the transfer of something (a message, information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights. Some-times this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expression-istic way. I am always searching for those moments because it is then that design is something. Design exists only as a sub-stance in between. It is like a lubricant facil-itating the transfer of something (a message, information, a product, a story) to someone

Design e x i s t s only as a sub-s t a n c e in be-tween . It is like a lubri-cant fa-cili tat-ing the t r a n s -fer of s o m e -t h i n g (a mes-s a g e , i n f o r -mation, a prod-uct, a story) to s o m e -one or s o m e -t h i n g e l s e . At its w o r s t , d e -sign is m ere ly a hand-maid, a servant, t h e p r e t t y

Design e x i s t s only as a sub-s t a n c e in be-tween . It is like a lubri-cant fa-cili tat-ing the t r a n s -fer of s o m e -t h i n g (a mes-s a g e , i n f o r -mation, a prod-uct, a story) to s o m e -one or s o m e -t h i n g e l s e . At its w o r s t , d e -sign is m ere ly a hand-maid, a servant, t h e p r e t t y

Design exist

s only

as a su

bstance in

between. It

is lik

e a lubric

ant facilit

ating th

e transfe

r of s

omething (a m

essage,

informatio

n, a product, a

story)

to so

meone or something else

. At it

s worst

, desig

n is m

erely a handmaid, a

serva

nt,

the pretty esc

ort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and

bravely

guiding its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a

Design exist

s only

as a su

bstance in

between. It

is lik

e a lubric

ant facilit

ating th

e transfe

r of s

omething (a m

essage,

informatio

n, a product, a

story)

to so

meone or something else

. At it

s worst

, desig

n is m

erely a handmaid, a

serva

nt,

the pretty esc

ort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and

bravely

guiding its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message,

information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,

the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and

bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a

Design exist

s only

as a su

bstance in

between. It

is lik

e a lubric

ant facilit

ating th

e transfe

r of s

omething (a m

essage,

informatio

n, a product, a

story)

to so

meone or something else

. At it

s worst

, desig

n is m

erely a handmaid, a

serva

nt,

the pretty esc

ort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and

bravely

guiding its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message,

information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,

the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and

bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a

Design exists only as a substance in between. It is like a lubricant facilitating the transfer of something (a message,

information, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,

the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and

bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its

worst, d

esign is

merely

a handmaid, a se

rvant, t

he pret-

ty esc

ort in th

is tra

nsfer. A

t its

best, desig

n is th

e scout, o

ut in fr

ont, making decisi

ons, so

lving problems,

and bravely

guiding its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

tee-

ny, sm

all and re

stricted w

ay. Sometim

es it h

appens on a grander s

cale or in a m

ore expressionist

ic way.

I am alw

ays

tion, a

product, a st

ory) to

someone or s

omething else. A

t its

worst, d

esign is

merely

a handmaid, a se

rvant, t

he pret-

ty esc

ort in th

is tra

nsfer. A

t its

best, desig

n is th

e scout, o

ut in fr

ont, making decisi

ons, so

lving problems,

and bravely

guiding its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

tee-

ny, sm

all and re

stricted w

ay. Sometim

es it h

appens on a grander s

cale or in a m

ore expressionist

ic way.

I am alw

ays

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-

ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely

guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-

ny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always

tion, a

product, a st

ory) to

someone or s

omething else. A

t its

worst, d

esign is

merely

a handmaid, a se

rvant, t

he pret-

ty esc

ort in th

is tra

nsfer. A

t its

best, desig

n is th

e scout, o

ut in fr

ont, making decisi

ons, so

lving problems,

and bravely

guiding its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

tee-

ny, sm

all and re

stricted w

ay. Sometim

es it h

appens on a grander s

cale or in a m

ore expressionist

ic way.

I am alw

ays

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-

ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely

guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-

ny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pret-

ty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely

guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very tee-

ny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he pretty es-

cort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and bravely

guiding

its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens i

n a very

teeny, small

and restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic w

ay. I am alw

ays se

arching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the pretty es-

cort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and bravely guiding

its audience (and the client, if there is one) to new visions and insights. Sometimes this happens in a very teeny, small

and restricted way. Sometimes it happens on a grander scale or in a more expressionistic way. I am always searching

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant,

the pretty esc

ort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving

problems, and brave

ly guiding its

audience (and th

e client, i

f there is

one) to new vi

sions a

nd insig

hts.

Sometimes t

his happens i

n a very

teeny, small a

nd restr

icted way. S

ometimes i

t happens o

n a grander scale

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant,

the pretty esc

ort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving

problems, and brave

ly guiding its

audience (and th

e client, i

f there is

one) to new vi

sions a

nd insig

hts.

Sometimes t

his happens i

n a very

teeny, small a

nd restr

icted way. S

ometimes i

t happens o

n a grander scale

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant,

the pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving

problems, and bravely guiding its audience (and the client, if there is one) to new visions and insights.

Sometimes this happens in a very teeny, small and restricted way. Sometimes it happens on a grander scale

tion, a

product, a st

ory) to

someone or s

omething else. A

t its w

orst, d

esign is

merely

a handmaid, a se

rvant, t

he

pretty esc

ort in th

is tra

nsfer. A

t its b

est, desig

n is th

e scout, o

ut in fro

nt, making decisi

ons, so

lving problems,

and

bravely

guiding its audience (a

nd the clie

nt, if th

ere is one) to

new visio

ns and in

sights.

Sometimes t

his happens

in a very

teeny, small a

nd restr

icted way. S

ometimes i

t happens o

n a grander scale or in

a more express

ionistic

way. I am alw

ays se

arching for th

ose m

oments because

it is

then that d

esign is

something. d

esign is

something.

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the

pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and

bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens

in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic

way. I am always searching for those moments because it is then that design is something. design is something.

tion, a product, a story) to someone or something else. At its worst, design is merely a handmaid, a servant, the

pretty escort in this transfer. At its best, design is the scout, out in front, making decisions, solving problems, and

bravely guiding its audience (and the client, if there is one) to new visions and insights. Sometimes this happens

in a very teeny, small and restricted way. Sometimes it happens on a grander scale or in a more expressionistic

way. I am always searching for those moments because it is then that design is something. design is something.

DESIGN

EXISTS