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4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 1
Conducting an Employer Needs Analysis
Developing the Employer’s side of the “needs template”
for customizing job descriptions
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 2
Unbundling demand
Employers have typically met needs by bundling demands into job descriptions.
Job seekers with complex lives often don’t have the “whole package” to offer.
Customized Employment allows employers to “unbundle” demand and to take advantage of discrete competencies.
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 3
Employer Needs Analysis
Unmet Workplace Needs:
This area focuses on tasks that need to get done but are not getting done in the way the employer would like. It also can include tasks that have not been performed but need to be.
Tasks better performed by others:
This area focuses on aspects of jobs that might better be performed by others at a lower pay grade. This option can directly save money for employers.
Specific benefit to enhance business:
This area focuses on workplace needs for additional productivity in specific tasks. It must be matched with job seeker’s specific competencies.
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 4
Employer Needs Analysis
All workplaces have unmet needs, even when fully staffed, but particularly in difficult economic times
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 5
Employer Needs Analysis
Employers can turn each unmet need into a task.
1. Excess data entry
2. Assisting receptionist during heavy calling
3. Performing episodic duties: collating for meeting
4. Augmenting low producing employees
5. Relieving employees during break
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 6
Employer Needs Analysis
Each unique workplace has needs
Job Developer
During Job Development, the Job Developer negotiates to perform a Needs Analysis
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 7
Conducting an Employer Needs Analysis
This process can be conducted in four ways:As a part of individualized job development,
following the tour, one employer at a timeAs a part of informational, “discovery”
interviews with employers, concurrent with individualized job development
As an effort to assist a business (larger) to adopt internal customization
As a part of general activity in the community by job developers, family members and job seekers
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 8
Employer Needs Analysis: During each contact
An Employer Needs Analysis most often negotiated during job development. The analysis typically occurs on the second or third interaction with an employer and often follows the tour of the business.
A Needs Analysis may take from 1 – 3 hours or more to conduct, depending on the number of workplace areas to be examined and the size of the business.
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 9
Negotiating a Needs Analysis
Job developers can offer three options for conducting a Needs Analysis:
1. Conduct the Analysis at no charge to the employer
2. Conduct the Analysis in a partnership between employer representative and provider
3. If desired, have the employer conduct the Analysis without assistance
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 10
Employer Needs Analysis based on an Informational Interview
• Contact employer with a rationale of community need
• Discuss the role of a needs analysis to determine unmet needs for CE
• Spend discussion time with employer to understand the business
• Tour the business, thoroughly, noting the culture and various tasks
• Arrange for an opportunity to spend several hours observing in various work areas
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 11
Job based on an Informational Interview
Identified general needs in:
• Reception
• DJs area
• Advertising
• Station manager’s office
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 12
Employer Needs Analysis: Employee/task focus
Target employees performing job tasks to identify possible areas that might need additional support:• Episodic duties• Tasks better performed by others at a lower
pay grade• Tasks needing additional production assistance• Back-ups/Bottlenecks• Material/tool supply• Interruptions• Wasted motions
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 13
Episodic task: Setting up a drum set
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 14
Slower component/Task better performed by others: Inserting background greenery
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 15
Unmet need: Delivery of faxes
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 16
Material supply: Stocking cash registers
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 17
Employer Needs Analysis: Environmental focus
Notice non-task related issues:• Unattended materials/documents• Waste/scrap materials• Consistent errors• Misplaced materials/goods• Dusty, broken, dirty goods/materials• Missed opportunities• Unsafe or unsightly conditions
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 18
Unsafe conditions: Sweeping laminate chips
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Employer Needs Analysis: Customer focus
As appropriate, focus on customers who use the business
• Customers waiting• Customers confused• Customers needing specific
information• Customers angry or with complaints• Customers needing assistanceMarc Gold & Associates© 19
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 20
Customers waiting: Medical Imaging
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Assisting larger employers to offer customized employment
• Contact desired employer presenting the concept of CE and its business value
• Assist the employer to conduct a needs analysis
• Negotiate the possibility of the employer contacting your agency for a proposal(s) to meet identified needs
• Assist job seekers to create a proposal and visual resume
Marc Gold & Associates© 21
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Chris was assisted to apply to a large managed care organization
Marc Gold & Associates© 22
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 23
General observations while in community
Employment staff can take the opportunity to observe unmet needs in a variety of publicly available settings in the community:
• Outside areas of businesses• Inside retail settings, common areas such
as malls, etc.• While receiving services in community or
at home• While traveling around community
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Zon was employed as a result of an informal, community needs analysis done with a neighboring employer
Marc Gold & Associates© 24
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 25
Unmet needs: Filing and sorting
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Using a Needs Analysis Form
Employer Needs Analysis Company: Adams County General Hospital Date Sept. 30, 201_Employer Contact Gerald Jordan, Hospital AdministratorPerformed by Charlotte Guy, Transition SpecialistAgency Natchez SchoolsPerformed by Brenda Thompson, Special Ed. Teacher Agency NHSPerformed for Sadie JonesEmployer Representative Assisting Felicia Roberts, Human
Resources ManagerEmployer Representative Assisting Violet Green, Office ManagerDepartments/Areas Observed Business office, records = B/R(use letter codes) Gift Shop= GS Cafeteria = C Other= O Total Time Spent in Analysis 4 hrs. total
Marc Gold & Associates© 26
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Using a Needs Analysis Form
Observations of Employees: Frequency Unmet Unbundled Benefit to
Need Task Employer 1. Stocking salad bar (C) 30 min. X 2. Cleaning salad bar (C) 15 min. X 3. Specialty salad prep (C) 3/day X 4. Searching for misfiled
documents (B) 30 min. X 5. Copying records (R) 10/week X 6. Assisting with excess
copying (B) 2/day X 7. Making coffee (B/R) 3/day X 8. Answering phone during
lunch (B) 1/day for 1 hr. X9. Preparing certified 20/week X
letters (B)Marc Gold & Associates© 27
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Using a Needs Analysis Form
Marc Gold & Associates© 28
Observations of Work Freq. Unmet Unbundled Benefit toEnvironment Need Task Employer 1. Placing food in refrigerator following delivery (C) 3/week X2. Delivering documents to departments (B) 1/day 3. Entering data from Constant X old files (B)4.Stocking supplies after delivery (B/R) 1/week X5.
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999Marc Gold & Associates© 29
Using a Needs Analysis Form
Observations of Customers Freq. Unmet Unbundled Benefit to Need Task Employer
1. Assist customers in choosing gift or flowers (GS) Varies X2. Direct families and visitors to patient rooms (O) 2/hour X3.Offer coffee to families in waiting room (O) Constant X
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Using a Needs Analysis Form
Marc Gold & Associates© 30
Employer determined Freq. Unmet Unbundled Benefit toTasks Need Task Employer1. Collecting wheelchairs and returning to dept, 2/day X2. Pushing patients from room to car 2/hr. X3. Cleaning wheelchairs 1 day/wk. X4. Dusting pictures in lobby 1/wk. X5. Cleaning rehab equipment 1 day/wk. X6. Dust/clean/trim plants in lobby 1/wk. X7. Wipe tables in cafeteria 2-3 hrs./day X8. Dust ceiling fans 1/wk. X9. Fruit/veggie prep in cafeteria 2 hrs./day X
4101 Gautier-Vancleave Rd. Ste. 102
Gautier, MS 39553 (228) 497-6999
Using a Needs Analysis Form
Marc Gold & Associates© 31
Job Seeker Task List Employer Task List
1. Shredding 1. 2. Running errands 2.3. Delivery 3. Delivering documents to
departments4. Copying 4. Copying patient records;
assisting with excess copy5. Filing 5. 6. Sorting, Collating 6. 7. Matching checks to 7.