43 Birthday Email Examples

November 2017

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W W W . T R E N D L I N E I . C O M

3T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The Simple Yet

Understated”

SL: Happy Birthday From Fabric.com

4T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The One Time

Unique Savings

Code”

SL: Hurry only TWO days left to redeem your birthday Gift

5T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The “Its OUR

Birthday” birthday

email”

SL: Happy 25th Birthday Anthro

6T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The “Its Our Birthday

Month” birthday email”

SL: It’s Our Birthday and We’ll Gift If We Want To

7T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The Clever 4th of July

celebratory/humanized

with embedded video

birthday email”

SL: Happy Birthday America

8T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The coy all

text no image”

SL: Happy Birthday!

9T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The send you to

the website with a

1:00 video eCard”

SL: Happy Birthday FNAME

10T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The Happy Birthday

to our founder”

SL: Happy Birthday Eddie, Take 40% Off

11T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The somewhatdeceptive

subject line

(since its not your birthday)”

SL: Happy Birthday!

12T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The Happy

Birthday to a

product”

SL: Happy Birthday POANG!

13T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The sign an

eCard for

someone else’s

Birthday”

SL: Show Bill you're thinking about him on his birthday

14T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The lets celebrate a

fictional characters

birthday”

SL: Celebrate Harry Potter's birthday with HPB

15T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The It’s almost

your birthday”

SL: A Birthday Gift For You FNAME

16T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The here let me

tease you with

sweet treats

because no one

else baked for

you”

SL: Happy Birthday from Pillsbury

17T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The lets

celebrate

something else

and be Patriotic”

SL: Happy Birthday To The Air Force:

Up To 75% Off RC Helicopters

18T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The surprise

but you need to

click to find it

out”

SL: Here’s a special surprise for you big day

19T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The Happy Birthday

To US with the same

offer I get in your

other emails”

SL: Our Birthday: Free App for YOU

20T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The we know

our audience is

mobile so make

that a big CTA”

SL: World Market Explorer – Happy Birthday

21T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The why you

need a

copywriter”

SL: Your birthday voucher

22T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The multiple

messages and

last chance it’s

our birthday”

SL: It’s OUR Birthday – 20% Off Ends Soon

23T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The please give

us your birthday

so we can send

you a birthday

email”

SL: Let us say happy birthday +40% your order

24T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The 3 years in a

row same

creative with SL

tweak”

SL: Various…

25T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The It’s Almost

Your Birthday”

SL: Happy (early) Birthday

26T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The dual

purpose email”

SL: Happy Birthday

27T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The hopefully

you are old

enough to

remember this

show ”

SL: Happy Almost Birthday From Your Friends At Hulu

28T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The in your

face about your

age”

SL: Be FNAME Birthday Hero. Use Your Super

Never Forget Power and Schedule a Card.

29T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The just plain

awkward”

SL: Happy Birthday from POF

30T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The large CTA

of please move

us to your

primary folder

message”

SL: Dear Mr. FNAME wishing you a very Happy Birthday

31T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The we are not

sure its your

birthday but

what the heck

email”

SL: Did we miss your birthday FNAME. Tell us for 5 FREECASH in Points

32T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The choose

your fate”

SL: FNAME, Your Birthday Will Surprise You

33T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The ripped from

Someecards but

appropriate”

SL: FNAME, Happy Birthday from ESPN

34T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The cute and

helpful”

SL: Happy 1st Birthday FNAME

35T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The large CTA

plea”

SL: Get a Surprise for Your Birthday

36T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The we have already

take care of your

birthday gift by

loading it for you”

SL: Happy Birthday. The next one is on us.

37T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The nudge”

SL: FNAME, Birthday is coming up

38T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The smarta$$”

SL: Happy Birthday FNAME. Go gift yourself with 5 FREECASH in points.

39T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The subtle we

know your age

but would rather

tell you the era

personalization”

SL: Happy Birthday

40T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The Happy

Birthday to our

Country”

41T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The cleaver and fun

play on words”

SL: Hay Happy Birthday FNAME

42T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The perfect way to

say it to your

demographic”

SL: Happy Birthday FNAME, Take 15% off

43T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The birthday club

birthday email”

SL: Happy Birthday from Baskin Robbins. Have a scoop on us.

44T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The multi

language”

SL: A Birthday Treat Just for You

45T r e n d l i n e

P r o p r i e t a r y & C o n f i d e n t i a l © 2 0 1 7

“The Patriotic”

SL: Happy Half Birthday from WRKO

Thank you.

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