+44 (0)20 7284 6969 www.theproffice.com

The Role of The PR Office

+44 (0)20 7284 6969 www.theproffice.com

Objectives

To challenge the proposed ban on clamping and towing on private land

To persuade the Government to recognise the importance of independent regulation of private car parks

To secure Government backing for a BPA run independent appeals service

To secure Government recognition of the importance of keeper liability

+44 (0)20 7284 6969 www.theproffice.com

Strategy

To identify parliamentarians to support the BPA’s position

To identify and educate stakeholders on the repercussions of the proposed ban on clamping and towing on private land

To develop key media messages

To identify opportunities presented by the Protection of Freedoms Bill

To position the BPA as the industry expert at every stage of the Bill.

+44 (0)20 7284 6969 www.theproffice.com

Activity

Parliamentary outreach

Building a list of relevant parliamentary targets

Drafting and distributing letters to initiate contact

Preparing and including a short briefing on our key messages

Following up those letters to ask for a meeting

Briefing the individual leaving them with all the relevant information

Attending/hosting events at which the BPA can repeat and reinforce its key messages

Monitoring the progress of the Bill

+44 (0)20 7284 6969 www.theproffice.com

Activity

Stakeholder Outreach

Identifying potential allies to support the BPA

Contacting those allies to alert them to problems that the ban might cause them

Securing their support for the campaign

Drafting comments on their behalf and publicising their position

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Activity

Media Outreach

Identifying the relevant journalists to ensure they receive press releases and other resources

Identifying relevant publications

Writing ‘Letters to Editors’

Placing feature articles

Arranging by-lines and opinion pieces

Arranging TV/Radio appearances

Using every media appearance and every conversation with journalists to repeat and emphasis our key messages

Encouraging our advocates to repeat our messages

+44 (0)20 7284 6969 www.theproffice.com

Activity

+44 (0)20 7284 6969 www.theproffice.com

Key Achievements

Government recognition and understanding of our concerns

The introduction of keeper liability on private land

Government support for an Independent Appeals Service to be planned and implemented by the BPA

Media coverage across our target publications

+44 (0)20 7284 6969 www.theproffice.com

Next Steps

Support roll out of Independent Appeals Service with extensive media work supported by a campaign to raise the profile of the service

Ensure that any backlash or negative coverage of keeper liability is contained and that there is an appropriate response

Continue to campaign for additional exemptions to the Bill

Continue to build on parliamentary support

+44 (0)20 7284 6969 www.theproffice.com