VIDEO INTERACTION STORYTELLING
INTERACTION AND COMMUNICATION THROUGH MOVIE
GABRIELE CARBONE
/Course: System Design for Sustainability (SDS) /Professor: Carlo Vezzoli -‐ Politecnico di Milano
INDACO dpt. -‐ DIS -‐ School of Design – Italy
AH Design ,TANGO , EU funded Project
01. MOTION GRAPHIC
‘…graphics that use video and/or anima=on techniques to create the illusion of moIon or a transforming appereance.’
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
01. MOVIE DESIGN/ WHAT
Design, producFon & direcFon of dynamic images with a special focus on languages, strategies and technics. A complex system, which propose soluIon for both tradiIonal and new media.
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
01. MOVIE DESIGN/ WHY
CommunicaGon through moGon: PLUS on values/quality
Giving a shape to the invisible, making it visible
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
02. FROM CONCEPT TO…
Serious gap once we need to step from the idea to a more execuGve phase
‘How do I let other see what’s in my mind?’
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
02. FROM CONCEPT TO…
An important point: there are not strong rules BUT
Can be useful to get to some standards
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
02. FROM CONCEPT TO…
Designing Audiovisuals: the main steps 1. Pre-‐produc=on_ From the concept to the storyboard/
animaGc and all that comes before (organizing resources, strategy, logisGcs, etc...)
2. Produc=on_ Make the idea execuGve: film shooGng and all that can turn the concept ‘real’
3. Post-‐produc=on_ What came aXer and right before the project closing
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
03. PROJECTUAL STEPS
a. Subject
Straight from the filmic world
Concept = Subject The basic/essen=al projectual idea about the narraFon, ready for being verified
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
03. PROJECTUAL STEPS
b. Treatment
Higher detail level ExausFve descripFon which consider =mes and places of the narraFon What happens? When? What do we see? …?
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
03. PROJECTUAL STEPS
c. Storyboard
Things gets visual Straight visual representaFon of the treatments Places Characters & interacIons Kind of Camera Take(s) … *Can be analogic, digital, photographic (shooIngboard), etc…
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
03. PROJECTUAL STEPS
c. Storyboard VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
03. PROJECTUAL STEPS
d. AnimaGc
One step beyond storyboard…
AnimaFc = Animated Storyboard TesFng Fme/contents basing on a project specificaFons Used for many purposes …present the commercial work to clients …preview live acIons scenes before they are shot …show product-‐service system ideas/concepts stakeholders’ interac=ons
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
04. FOCUS ON…
Anima=c: case studies
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
05. ANIMATIC: MAKING OF
AnimaGc as the animaIon and sonorizaIon of the storyboard previously made. Different tools, mul=ple choice From the basic level (iMovie, Windows Movie Maker) to the advanced (Adobe Premiere, Adobe AUer Effects, Apple Final Cut, etc…) for different level of detail.
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
05. ANIMATIC: MAKING OF
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
a. Video: project se\ngs
Imgs resoluFon-‐mode/ 72 ppi (pixel per inches)/RGB color Aspect raFo/ more convenGonally 4:3 (es: 720x576) or 16:9 (es: 1024x576)
05. ANIMATIC: MAKING OF
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
b. Video ediGng/composiGng
TransiFons/ Cut: shot A straight to shot B Crossfade: shot A merges/fades into shot B; useful for sequences of scenic shots, creaGng a mood – peaceful, relax, etc…-‐ slow the rhythm, … Fade in/out: From black/white to A (fade in); from A to black/white (fade out)
05. ANIMATIC: MAKING OF
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
b. Video ediGng/composiGng
IMPORTANT to choose the right kind of transiGon
MORE IMPORTANT how the two shots will fit togheter
… what do you want to communicate? … do they fit correctly togheter? … do this help the narraIon? …
05. ANIMATIC: MAKING OF
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
c. Audio se\ngs
Must be the more close to the final result …what music? …there’s some speaking? …where do I get my SFX? …do I have to register or should I buy?... DO Use CreaIve Commons/ self-‐made audio tracks DO NOT Use unauthorized/copyrighted material
05. ANIMATIC: MAKING OF
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
d. Export se\ngs/Gps
VIDEO Compression: H264/ AnimaIon Format: .mov/.avi format (mac/pc user) Pixel aspect ra=o: Square Pixel AUDIO Format: .wav/.aiff format (high quality – low compression)
VIDEO INTERACTION STORYTELLING_INTERACTION AND COMMUNICATION THROUGH MOVIE GABRIELE CARBONE
THANK YOU
Moviedesign.org Videocopilot.net
Vimeo.com MoGonographer.com CreaGvecommons.org