OFFICIAL MEDIA PARTNER OF: www.power-grid.com www.distributech.com www.powerbrasilevents.com www.distributechafrica.com www.distributechindia.com MAGAZINE OVERVIEW: POWERGRID International magazine provides information about the latest automation and control technologies used in electric power transmission and distribution. Our mission is to serve as a tool for today’s utilities, providing knowledge on technologies that improve reliability and power system operations. Covering topics such as electric grid automation and control; smart metering; T&D engineering, operations, maintenance and equipment from the power plant switchyard to customers’ premises and technologies beyond the meter; T&D products and services; smart grid; IT; data analytics; communications technologies; customer engagement; and more, POWERGRID International is the perfect resource for utility professionals, energy service providers, managers, engineers and consultants. job FUNCTION* SUBSCRIBERS BY BUSINESS INDUSTRY* PURCHASING INFLUENCE is distributed to over qualified subscribers per issue… 90 % 44,000 61 % of our readers believe online or print advertising, or both in this magazine makes them more aware of a company and its products/services** 66% of responding subscribers utilize POWERGRID International magazine to do their jobs and 80% rely on its quality content during the research stage in the buying process. ** SOURCE: *June 2014 BPA Brand Report. ** The information provided is derived from a third party deployment and implementation product (Qualitrics Public Report). Percentages reported have been rounded to the nearest whole number. Exec / General Management / Energy Environment Management / Project Management 31.3 % 9.7 % 4.7 % 28.7 % 25.6 % Engineering Management / Supervision (includes Planning, Design, Systems) Research & Development / Other Functions Management Information Systems / Services / IT Management / IT Engineering Operations Management / Supervision / Maintenance (includes construction) / Facility Building Energy Management / Design Engineering of our readers have visited a company’s website after seeing an advertisement in the printed magazine. ** 51.7% Electric Utility 17.1% Consultant / Consulting Engineer 8.5% Manufacturer / Vendor 7.8% Others Allied to the Field 6.2% Commercial & Industrial Electricity End User 6.2% Energy Service Co mpany / Energy Service Provider 1.5% Water/Utility System 1% Gas Utility Of responding subscribers… ** 73 % 30 % Make Purchases Authorize Purchases Over $500,000 CIRCULATION SNAPSHOT
MAGAzIne OVeRVIeW: POWERGRID International magazine provides information about the latest automation and control technologies used in electric power transmission and distribution. Our mission is to serve as a tool for today’s utilities, providing knowledge on technologies that improve reliability and power system operations.
Covering topics such as electric grid automation and control; smart metering; T&D engineering, operations, maintenance and equipment from the power plant switchyard to customers’ premises and technologies beyond the meter; T&D products and services; smart grid; IT; data analytics; communications technologies; customer engagement; and more, POWERGRID International is the perfect resource for utility professionals, energy service providers, managers, engineers and consultants.
job FunCtIOn*
SubSCRIbeRS by buSIneSS InduStRy*
puRCHASInG InFluenCe
is distributed to over
qualified subscribers per issue…
90%
44,00061%of our readers believe online or print advertising,
or both in this magazine makes them more aware of a company and its products/services**
66% of responding subscribers utilize POWERGRID International magazine to do their jobs and 80% rely on its quality content during the research stage in the buying process.**
Source: *June 2014 BPA Brand Report.
** The information provided is derived from a third party deployment and implementation product (Qualitrics Public Report). Percentages reported have been rounded to the nearest whole number.
Exec / General Management / Energy Environment Management / Project Management 31.3%
lead Generation and Market Feedback OpportunitiesereSPonSeeResponse is an innovative product that finds new methods of reaching subscribers and increasing sales leads for advertisers. Leads are delivered to advertisers in a single, easy-to-use lead package, either electronically or via printed labels.LeAd AdvAntAgeLead ADvantage uses extensive tele-research to survey subscribers concerning their purchase plans for their various products in the next six to 12 months. Within 14 days of the conversation, a custom package is prepared that includes a summary of Lead ADvantage respondents.BAxter reAder Ad StudyBaxter Research reports on your advertising’s readership and effectiveness. Subscribers will view and report their recall of each ad by completing an interactive, online survey. This is your opportunity to measure how well your ad communicates with buyers in your market.PoStAL mAiL LiSt rentALDrawing from more than 450,000 contacts, PennWell’s Power Industry Decision Makers’ Database® empowers you to decide which power pros to target with your direct response materials. With our Power Industry Decision Makers’ Database® you decide what level of distribution and results you’re after. For pricing and further information, contact:kelli Berry: phone: +1 918 831 9782
e-mail: [email protected] more information on e-mail list rental, please refer to the digital media section of the kit.
pRIORIty pOSItIOnS Inside front cover spread: Rate, plus 15 percent Inside front cover: Rate, plus 15 percent Inside back cover spread: Rate, plus 10 percent Inside back cover: Rate, plus 10 percent Back cover: Rate, plus 20 percent
MARKetInG OppORtunItIeS PennWell offers ways to get your marketing message out in creative forms that add value to your monthly ads.
Tip-in Inserts – Inserts attached inside the magazine with a thin line of removable glue
Tip-on Inserts – Inserts attached to the cover with a thin line of removable glue Magna-stripped Inserts – Insert attached to a narrow strip of paper before binding
Polybag Inserts – Magazine is sealed in a plastic bag, inserts are placed in the bag and not attached to the magazine
Belly Bands – Paper strips that wrap around the middle section of the magazine; can be printed on front and back
Bound-in Inserts – Bound into the magazine just as a page of the magazine and is nonremovable
4-page Gatefold Insert – Folded insert bound into the magazine that can be opened but not removed
For samples, size specifications and pricing contact your sales representative.
edItORIAl SubMISSIOnSPOWERGRID International welcomes interesting editorial material, story ideas, news briefs and other items.
Use of editorial material is at the editor’s discretion. POWERGRID International reserves the right to accept, refuse and edit all submitted material. All submitted materials become the property of PennWell Corp.
HOMe pAGe Ad OppORtunItIeSDOG EAR & pAGE pEEL - $2,205Exclusive interactive media ad position on the home page. The peel begins as a “dog ear” in the upper right-hand corner of the page and, on mouse-over, extends down and to the left. Position includes:
• Dog Ear: Logo displayed in upper-right corner• Page Peel: Expands to reveal sponsor’s site content
Page Peel Format: Banners must be a .gif (non-animated),.jpg or Flash .swf format.
LEADERBOARD hOmE pAGE pLUS - $1,840(leaderboard and Anchor) position: Top and bottom of home page; two available positions on rotation.
One piece of creative to run in both positions.
Dimensions: 728 x 90, 40K
RiGhT RAiL SiTE SpOnSOR ADS - $1,140 - $1,390Position: Right Column, Top & Middle of Page
• Site Sponsor 1: 300 x 250, 40K, - $1,390• Site Sponsor 2: 300 x 250, 40K, - $1,270• Site Sponsor 3: 300 x 250, 40K, - $1,155• Site Sponsor 4: 300 x 250, 40K, - $1,040• Skyscraper 1: 300 x 600, 40K, - $1,445• Skyscraper 2: 300 x 600, 40K, - $1,155
Format: Banners must be a .gif (animated or static),.jpg, Flash .swf format, or third party vendor tags. Available sizes comply with IAB standards.
wELCOmE AD - $2,890• Ad Dimensions: 800 x 600• Max file size: 100k• Animation: 3 loops max, animation must stop after 15 seconds • Format: .gif, .jpg, Flash
RECEivE hiGh viSiBiLiTY wiTh ThE wELCOmE ADThe Welcome Ad is a high-impact ad unit offering ultimate brand visibility for a major announcement or introduction. One of the largest rich media ad units available, the Welcome Ad is seen by home page visitors once every 24 hours and is exclusive to one advertiser per month.
*Third party performance reports are available on a monthly basis.
DIGITAl COnSuMptIOn SnApSHOtExpanding on its 100+ year history of providing quality media products, PennWell continually strives and adapts to exceed the needs of its audience and advertisers. Though our roots started in print, we’re not only embracing the digital age – we are leading the charge.
POWERGRID International is constantly evolving in how it provides content and interacts with its growing audience. Digital channels help companies disseminate information to large audiences rapidly and cost-effectively. We keep a pulse on media consumption rates and habits, including the ever-increasing use of our digital products, video and social media channels.
web
WebCASt
e-NEWSlETTERS
trAFFic
12 MOntH AVeRAGe (JULy 2013 - JULy 2014) AVG Monthly Page Views . . . . . . 230,937
AVG Monthly Unique Visitors . . 87,167
mobileconSumpTIon
SocIal media86%
of responding subscribers use webcasts in the research and evaluation stage of the buying process.
SOURCES: Information and statistics gathered through internal sources, social media sites and / or third-party deployment and implementation products. Webcast information derived from a third party deployment and implementation product (Qualtriccs Public Report).
Topic and sub topic center pages allow advertisers and readers to focus on niches within the industry.
LEADERBOARD
pUShDOwn
pUShDOwn
RiGhT RAiL
300x250
300x250
300x250
X CLOSE
yOur MarkeTing ObjeCTives
yOur MarkeTing ObjeCTives
yOur MarkeTing ObjeCTives
Our apprOaCh
Our apprOaCh
Our apprOaCh
OtHeR WebSIte AdSSociAL mediA tooLBAr - $840
This unmatched branding opportunity is located on each article page inside the sharing tools that visitors use to distribute an article link by e-mail or social networking sites.
Dimensions: logo 120 x 60, 40K and Banner 468 x 60, 40K format: Banners must be a .gif (static) or .jpg format. Available sizes comply with IAB standards. Additional sizes may be available.
TEXT Link
SpOnSOR LOGO
SeArcH SPonSorSHiP PLuS - $2,150
Through a keyword rich text link adjacent to the website search box, you will enhance your site’s search engine relevance and ranking. The text link remains throughout the site. • Text link position: Listed under search box on all Web pages
Dimensions: 25 characters plus URL• Banner ad position: On search results page• Dimensions: 300 x 250, 40K
BEnEfiTS: • Opportunity to make multiple ad impressions per user on the POWERGRID
International website• Exclusive sponsorship with branding on every page of the website
format: Banners must be a gif (animated or static), .jpg or Flash .swf format. Available sizes comply with IAB standards. Additional sizes may be available.
content rotAtor SPonSorSHiP - $690 Per montH
The Content Rotator Sponsorship offers the opportunity to have your brand associated with premium content in a prime location on our website. The text link remains stationary as content rotates. Text link position: Listed at the bottom of the content rotator box on the home pageDimensions: Text link of 45 to 50 characters including spaces plus URL
BEnEfiTS:• A unique branding opportunity to associate with our best content, in a
prime location, on our home page• Increased targeted traffic on your website as a result of improved
search rankings
*All pricing and/or positions are subject to change.
COnTEnT ROTATOR SpOnSORShip
tOpIC CenteR AdS $1,050 Per montH
Our Topic Center sponsorships were specifically designed to reduce your total campaign spending through effective ad placement. Targeted topic centers eliminate wasted impressions and maximize the effectiveness of your buy.
SpOnSORShip DETAiLS:• Each topic center has four rotating positions available:
- leaderboard and Anchor 728 x 90, 40K - Three 300 x 250 middle/rectangle banners, 40K
• Banners must be provided in both sizes and must be in .gif (animated or static), .jpg, Flash .swf format or third party vendor tags
PuSHdown Ad - $2,080 Per montHAs one of the largest ad units available, the Pushdown Banner can support a more detailed message through the use of streaming video and multiple targeted links to your offerings.
Dimensions: Collapsed Panel: 970 x 66, 60k; Expanded Panel: 970 x 418, 110k
format: Ad must be a .gif (animated or static), .jpg or flash .swf format.
CONTACT INFORMATIONMonica HughesSales ManagerAZ, CA, ID, MT, NV, OR, UT, WA and WYphone: +1 918 831 9884e-mail: [email protected]
tom leibrandtSales ManagerUSA: AK, AL, AR, CO, CT, DE, District of Columbia, FL, GA, HI, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, NE, NH, NJ, NM, NY, NC, ND, OH, OK, PA, RI, SC, SD, TN, TX, VT, VA, WV, WI, Canada, International
WebCAStSSHAred SPonSorSHiP - $3,100 to excLuSive SPonSorSHiP - $15,760
LEAD GEnERATinG AnD REpORTinG:• Full reporting on all registrants• Breakdown of live attendees and on-demand users• 24/7 protected access to registration database
buyeRS GuIde POWERGRID International offers comprehensive print and online buyers guides enabling the power delivery market to search, compare, contact and buy.Visit http://power-grid.com and click on the Buyers Guide link at the top of the page to learn more, or contact Sue McAdams regarding buyers guide advertising opportunities: Sue McAdamsphone: + 1 603 891 9393e-mail: [email protected]
CONTACT INFORMATIONMonica HughesSales ManagerAZ, CA, ID, MT, NV, OR, UT, WA and WYphone: +1 918 831 9884e-mail: [email protected]
Tom LeibrandtSales ManagerUSA: AK, AL, AR, CO, CT, DE, District of Columbia, FL, GA, HI, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, NE, NH, NJ, NM, NY, NC, ND, OH, OK, PA, RI, SC, SD, TN, TX, VT, VA, WV, WI, Canada, International
EvEnT CUSTOmizATiOn:• Customized registration page with data collection fields
specific to your needs• Customized webcast audience console
LivE EvEnT:• Up to one hour• Live and interactive:
- Q & A - Audience polling - Send Web pages directly to audience
• Unlimited audience size• Introduction and wrap-up text read by webcast producer
mARkETinG:• POWERGRID International home page listing• Two pre-event targeted e-mail promotions to brand database• One post-event targeted e-mail driving registrations to the on-
demand version• e-Newsletter promotion• Reminder e-mail messages to all registrants
- 24-hour notice - 30-minute notice
• Webcast print ad in POWERGRID International, ½ page, four color (more than $11,000 value)
pOST EvEnT:• On-demand archive available within 24 hours of live event• Archive posted for six months
MObIle deVICe SpOnSORSHIp$1,575 Per montH
App fEATURES• Read the latest news from POWERGRID International• Sort by most viewed• Watch the latest newscast videos• Save your favorite articles• Share with friends
AD pOSiTiOnS ARE AS fOLLOwS:• Advertiser logo in white
Smart phone Dimensions: 210 x 175, 10K format: 24-bit transparent .png and click thru URL
• Splash page: Shows briefly while the application is loading. iphone Dimensions: 210 x 175, 10K
• Banner Ad: Displays on the bottom of each screen Smart phone Dimensions: 320 x 50, 15K format: .gif (animated or static), .jpg and click thru URl
dIGItAl MAGAzIne SpOnSORSHIpSdigitAL mAgAzine cover Ad - $1,365 Per montH
A digital edition is an interactive, online magazine delivered in electronic format directly to your target audience via e-mail. Sponsor ad is adjacent to digital magazine cover.Dimensions: 576 x 775, 8” x 10.5”
Announcement SPonSor - $1,365 Per montH
Ad appears in e-mail alert; Sent to all digital edition subscribersDimensions: 160 x 600 format: .jpg
digitAL mAgAzine BeLLy BAnd - $630 Per montH
Sponsor ad that is placed around the middle section of the magazine cover. Dimensions: 178 x 127, 7” x 5”format: Ads may be delivered in .jpg, .tiff, .png, .pdf, .eps or non animated .gifCirculation: More than 19,903 unique subscribers for POWERGRID International digital edition frequency: Monthly
*All pricing and/or positions are subject to change.
yOur MarkeTing ObjeCTives Our apprOaChVIdeO SpOnSORSHIpS energy newS weekLy wrAP-uP SPonSorSHiP - $1,630 Per montH*
10-15 second company focused video leading into the Energy News Weekly Wrap-Up; Brings in 360 - 460 viewers each week.Dimensions: 480 x 360 (4:3); 480 x 270 (16:9); 500 Kbps (recommended), 400 Kbps, 300 Kbps
format: WMV, MOV (QuickTime), AVI, MPEG2, MPEG4, 3GP, DV
LeAderBoArd - $1,390 Per montH*
position: Top and bottom of pageDimensions: 728 x 90, 40K
format: Banner must be a .gif (animated or static) or .jpg format, Flash .swf, or third party vendor tags. Available sizes comply with IAB standards.
tAB PLAyer SPonSorSHiP - $1,155 Per montH*
position: Below each video for all videos within a tab Dimensions: 468 x 60, 40K
format: Banners must be a .gif (animated or static) or .jpg format Available sizes comply with IAB standards.
* THREE CONSECTIVE MONTH MINIMUM FOR WEEKLY WRAP-UP, LEADERBOARD AND TAB PLAYER SPONSORSHIPS.
cuStom video cHAnneL $2,625 Per montH (uP to tHree videoS)
Each additional video: $525 per month (three-month minimum)The Custom Video Channel extends the reach of video you have created (or we custom produce) with an exclusive landing page on our relevant website providing exposure to your target audience.
on LocAtion video
BASiC viDEO pACkAGE - $7,875 pREmiUm viDEO pACkAGE - $12,600A unique opportunity designed specifically to spotlight your company’s products and services. Our experienced video team, and one of our editors, journey to a destination of your choice for a two-day on-location video shoot to showcase how your products/services have made an impact on end-users.
REpORTinG AnD LEAD GEnERATiOnMonthly reports provide details for each sponsored white paper, including total downloads and contact information for every prospective customer that downloads your white paper. 24/7 access allows for custom report generation. pRiCinG:• 1-5 white papers: $370/month • 6-10 white papers: $580/month • 11-15 white papers: $890/month
Premium SPonSorSHiP - AdditionAL $580 Per montH
Maximize your company brand and white paper exposure by upgrading to a premium sponsorship.BEnEfiTS inCLUDE:• Logo recognition throughout white paper section• Logo recognition on website home page• White paper placement in e-Newsletter
*Three-month minimum contract required
WHIte pApeRS
e-MAIl lISt RentAl $2,000 minimum order
fEATURES:• Target segments of our subscribers with a custom e-mail message• Three-day turnaround• Delivered in HTMl and text formats for maximum reach• Great for promoting trade show participation, product information, seminars
and company news
Rate (for magazine advertisers): E-mail list Rental $450* Net Per Thousand Rate (for non advertisers): E-mail list Rental $550* Net Per Thousand
REpORTS (UpOn REQUEST):• Number of e-mails delivered• Number of e-mails opened• Number of click-throughs
CUSTOm E-mAiL SURvEYS:• Target segments of our subscribers with a blind or branded survey• Gain market intelligence and leads using our qualified e-mail recipients
e-neWSletteRBi-weekly e-Newsletter covering the latest news and trends in the energy and utility sector, from business and technology perspectives. Circulation: 23,000 - 30,000frequency: Weekly
toP And AncHor – $1,500
Dimensions: 728 x 90, 40KText: 50 words plus one link
middLe 1 And 2 – $1,210
Dimensions (two options): 180 x 150, 40K OR Hybrid Ad: 150 x 150 image, 40K Text: 45 words plus one link
SkyScrAPer – $1,210
Dimensions: 160 x 600, 40K; 180 x 600, 40K
format for all e-newsletters: Banners must be static .gif or .jpg format and may include a 50-word (max) text backup with link. Additional sizes may be available. Flash banners are not accepted in e-Newsletters.
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