+ All Categories
Home > Investor Relations > 451 Group on Analyst Relations

451 Group on Analyst Relations

Date post: 09-Jan-2017
Category:
Upload: heavybit
View: 523 times
Download: 0 times
Share this document with a friend
14
Hacking industry analysis: Analyst relations for startups Donnie Berkholz, Ph.D. Research Director Heavybit, August 2015
Transcript
Page 1: 451 Group on Analyst Relations

Hacking industry analysis: Analyst relations for startups

Donnie Berkholz, Ph.D. Research Director

Heavybit, August 2015

Page 2: 451 Group on Analyst Relations

Why bother? Three reasons

2

Page 3: 451 Group on Analyst Relations

3

http://blog.gardeviance.org/2012/07/adoption-cycles.html

Page 4: 451 Group on Analyst Relations

Market landscape

4

Wikipedia: asuscreative

Page 5: 451 Group on Analyst Relations

Learning from the mistakes of others

5

Page 6: 451 Group on Analyst Relations

Your company’s lifecycle

6

Page 7: 451 Group on Analyst Relations

Hack the firm

7

Page 8: 451 Group on Analyst Relations

Taxonomies and shape-like rankings

8

Page 9: 451 Group on Analyst Relations

Influence the analyst

9

Wikipedia: blapan

Page 10: 451 Group on Analyst Relations

10

Wikipedia: storkk

Nail their timing

Page 11: 451 Group on Analyst Relations

11

Broaden your relevance

Wikipedia: Dragons flight

Page 12: 451 Group on Analyst Relations

Take-homes

•  Know thyself and thine analysts •  Learn & teach •  Master the relationships

12

Page 13: 451 Group on Analyst Relations

Questions? Donnie Berkholz Twitter: @dberkholz [email protected]

13 MINNEAPOLIS

Page 14: 451 Group on Analyst Relations

Some images from this presentation are Creative-Commons licensed.

https://creativecommons.org/licenses/by-sa/ https://creativecommons.org/licenses/by/

14


Recommended