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A technology analyst and data company that helps executives make better decisions
The 451 Group is a leading technology-industry analyst and data company focused on the business of enterprise IT innovation.
Through its five owned and operated divisions, The 451 Group provides critical and timely insight into the market and competitive dynamics of innovation in emerging technology segments.
Clients of the company — at vendor, investor, service-provider and end-user organizations — rely on The 451 Group’s insight and data to support both strategic and tactical decision-making.
Founded in 2000, the 451 Group is headquartered in New York, with offices in key locations, including San Francisco, Washington, DC, London, Boston, Seattle and Denver.
451 Research is focused on the business of enterprise IT innovation. The company’s analysts provide critical and timely insight into the competitive dynamics of innovation in emerging technology segments.
The 451 Group
Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research.
The Uptime Institute is ‘The Global Data Center Authority’ and a pioneer in the creation and facilitation of end-user knowledge communities to improve reliability and uninterruptible availability in datacenter facilities.
TheInfoPro is a leading IT advisory and research firm that provides real-world perspectives on the customer and market dynamics of the enterprise information technology landscape, harnessing the collective knowledge and insight of leading IT organizations worldwide.
ChangeWave Research is a research firm that identifies and quantifies ‘change’ in consumer spending behavior, corporate purchasing, and industry, company and technology trends.
The 451 Group
Founded in 2000New York City: HQOffices in London,
San Francisco & Boston
Staff of 165+30+ Analysts
Analyzing the business of enterprise IT innovation
Customers
Management decision-makers at: Technology product companies Technology services companies Investment banking and law firms Buy-side Consulting Enterprise end users
451 Research
Competitive dynamics of innovation Funding and formation Product development and
go-to-market strategy Competitive landscape and
business development M&A scenarios and exits
End-user adoption Inhibitors and accelerators Trends and patterns Vendor selection Specific deployments (case
studies)
What do we analyze?
451 Research
We Cover Enterprise IT
Infrastructure and infrastructure management Applications and application development Datacenters Security Information management Consumption and delivery models Mobility Storage
What do our customers get from us?
Published syndicated research
Go-to-market support
Analyst advisory and support
Syndicated Research
451 Market Insight Service
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation.
Designed for rapid consumption
Modular, SWOT analysis, 451 Take
The five core report types are:
Impact Reports Market Developments Spotlights Analyst Notes User Deployment Reports
451 TechDealmaker
451 TechDealmaker examines the opportunities for and implications of corporate mergers and acquisitions within core areas of enterprise IT innovation covered by The 451 Group.
The service delivers two major types of analyses:
Forward-looking reports: The service specializes in providing anticipatory analysis of specific sectors and companies that are likely to see M&A activity within the next 6-18 months.
Insight into recent transactions:The service also focuses on interpretation ofannounced transactions that The 451 Group believes will have significant impact on emerging enterprise IT market segments.
451 Research: Long-Format Reports
40 reports annually, between 40 and 80 pages in length Detailed, 360-degree examination of specific technologies
and trends Technology innovation, vendor analysis, supply/demand,
M&A, etc.
451 Research: Analyst Advisory
Access to analysts by phone and in-person Message testing Adjacent market introduction Company and ecosystem
diligence
451 Research: Go-to-Market Support
Reprint rights Quotation support Live customer-facing activities Webinars Full-scale conferences Small-scale events
The 451 Group Events
Global Events Organized as extension of the company’s research
agenda (Cloud, Datacenter, Information Management) Offer opportunities for directed dialogue
between clients, key market influencers and 451 analysts
Held in locations reflecting the 451’s global reach
A smart way to package relevant
research
Short-format, long-format, analyst
advisory, events
Prix Fixe vs. A La Carte!
451 Research: Themed Subscription Programs
451 Research: Themed Subscription Programs
Current themed subscription programs: Infrastructure computing for the enterprise (ICE) Open source (CAOS) Security (ESP) Euro (EURO) Eco-IT (ECO) Information Management (IM) Cloud (CloudScape) Storage
451 Research: Quantitative Research
Market size, share and growth forecasts for key segments of the enterprise technology marketplace Virtualization Software Cloud Computing Bi-annual overview reports Monthly segment reports Analyst access
451 Research: M&A KnowledgeBase
Web-based technology transaction database Complete from 2002, updated daily Taxonomy-driven categorization Proprietary data Deal rationales
Summary
The 451 Group Unique combination of research, analysis & data Published syndicated research on emerging markets Daily qualitative & quantitative insight Analyst advisory, support Global events Go-to-market support
A technology analyst and data company that helps executives make better decisions
PRACTICE TEMPLATES
Information Management (IM) Information Computing for the Enterprise (ICE) CloudScape Mobility Markets Enterprise Security (ESP) Storage Infrastructure Open Source (CAOS)
Information Management
Information Risk & Opportunity Management
Storage Systems& Storage
Management
Next-Generation Data Warehousing
BIAnalytics
E-DiscoveryInfo Governance
Enterprise Search
Data IntegrationText Analysis
Research Director: Nick Patience
Information Management: Short Reports
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation
Designed for rapid consumption Modular, SWOT analysis, 451 Take The five core report types:• Impact Reports• Market Developments• Spotlights• Analyst Notes• User Deployment Reports
Case Studies
Daily Insight
Vendor Tracking
Daily Analytical Insight on Information Management
Information Management: Long-Format Reports
Recent & Upcoming ReportsCloud E-Discovery
Data Warehousing: 2009-2013Networks Converge: FCoE in the Cloud and the EnterpriseCloud Archiving: A New Model for Enterprise Data RetentionOpen to Disruption: The Impact of Open Source in Content ManagementWarehouse Optimization: Ten Considerations for Choosing/Building a Data Warehouse
Detailed reports between 40 and 80
pages in length
360-degree examination of specific technologies
and trends
Technology innovation, supply/demand, vendor
analysis, M&A, etc.
Infrastructure Computing for the Enterprise (ICE)
Virtualization
Application Lifecycle
Management
DatacenterAutomation
PerformanceManagement
High-PerformanceComputing
Service-Level Management &
Architecture
Research Director: Rachel Chalmers
Infrastructure Computing for the Enterprise: Short Reports
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation
Designed for rapid consumption Modular, SWOT analysis, 451 Take The five core report types:• Impact Reports• Market Developments• Spotlights• Analyst Notes• User Deployment Reports
Case Studies
Daily Insight
Vendor Tracking
Daily Analytical Insight on Infrastructure Computing
Infrastructure Computing for the Enterprise: Long-Format Reports
Recent & Upcoming ReportsThe Big Four and the Cloud
Desktops as a ServiceThe Rise of DevopsInnovations in HPC ApplicationsThe Searchable OrganizationVirtualized Desktops Grow Up: Mapping the Intersection of Management and Security
Detailed reports between 40 and 80
pages in length
360-degree examination of specific technologies
and trends
Insight on virtualization, datacenter automation and performance management
Research Director: Sean Hackett
CloudScape
Public Cloud Market Trends and End-User
Adoption
Software as a ServiceSoftware
Infrastructure as a Service
Cloud Market Sizing, Growth
Drivers/Inhibitors
Infrastructure as a ServicePlatform as
a Service
Public Cloud Impact on
Competitive Environment
IT Management as a Service
CloudScape: Short Reports
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation
Designed for rapid consumption Modular, SWOT analysis, 451 Take The five core report types:• Impact Reports• Market Developments• Spotlights• Analyst Notes• User Deployment Reports
Case Studies
Daily Insight
Vendor Tracking
Daily Analytical Insight on Cloud Computing
CloudScape: Long-Format Reports
8 reports annually, between 40 and 80
pages in length
Detailed, 360-degree examination of specific
markets and trends
Market analysis, trends, end-user adoption,
service-provider analysis, competitive landscape, M&A, disruption, etc.
Recent & Upcoming ReportsThe State of SaaS
The State of SIaaS The State of PaaS The State of IaaSTelecommunications Service Providers’ Activities in the Cloud
ISVs’ Activities in the Cloud
Managed Service Providers’ Activities in the Cloud
Cloud Adoption 2011
Mobility Markets
SmartphonesTablet
Computing
Mobile Payments
and Banking
Enterprise Mobility
Management
Mobile Advertising and
Commerce
Enterprise Mobile App
DevelopmentPlatforms
Machine-to-Machine (M2M)
Research Director: Chris Hazelton
Mobility Markets: Short Reports
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation
Designed for rapid consumption Modular, SWOT analysis, 451 Take The five core report types:• Impact Reports• Market Developments• Spotlights• Analyst Notes• User Deployment Reports
Case Studies
Daily Insight
Vendor Tracking
Daily Analytical Insight on the Mobility Market
Mobility Markets: Long-Format Reports
Recent & Upcoming ReportsTablet Computing in the Enterprise
Mobile Advertising
Mobile Device Management in the Cloud
Changing the Face of Mobile Enterprise Computing
iPhone in the Enterprise
4–6 reports annually, between 25 and 50
pages in length
Detailed, 360-degree examination of specific
technologies and trends
Technology innovation, supply/demand, vendor
analysis, M&A, etc.
Enterprise Security Program
Identity, Entity, & Access
Management
Security Management
& GRC
Data Security
Network, Endpoint, &
Server Security
Application Security
Virtual, Cloud & Mobile Security
Research Director: Joshua Corman
Enterprise Security Program: Short Reports
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation
Designed for rapid consumption Modular, SWOT analysis, 451 Take The five core report types:• Impact Reports• Market Developments• Spotlights• Analyst Notes• User Deployment Reports
Case Studies
Daily Insight
Vendor Tracking
Daily Analytical Insight on Enterprise Security
Enterprise Security Program: Long-Format Reports
Recent & Upcoming ReportsFrom ‘Identity in the Cloud’ to ‘Cloud Identity’
Virtualized Desktops Grow Up: Mapping the Intersection of Management and SecurityE-Crime and Advanced Persistent Threats: How Profit and Politics Affect IT Security StrategiesIdentity in the Cloud: Winds of Change ForecastEnterprise Security Information Management
The Evolving Endpoint Agent
4 detailed reports annually, between 40 and 80 pages in length
360-degree examination of specific technologies
and trends
Insights on the critical issues, technologies
and leading players for enterprise security
Storage Infrastructure
Data ProtectionDisaster Recovery
ArchivingStorage
Management
Storage SystemsStorage Tiers
Cloud StorageStorage Services
Storage Networking
StorageComponents
Converged Infrastructure
Storage Security
Research Director: Simon Robinson
Storage Infrastructure: Short Reports
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation
Designed for rapid consumption Modular, SWOT analysis, 451 Take The five core report types:• Impact Reports• Market Developments• Spotlights• Analyst Notes• User Deployment Reports
Case Studies
Daily Insight
Vendor Tracking
Daily Analytical Insight on Storage Infrastructure Market
Storage Infrastructure: Long-Format Reports
Recent & Upcoming ReportsNetworks Converge: FCoE in the Cloud and the EnterpriseCloud Archiving: A New Model for Enterprise Data RetentionStorage Infrastructure Quarterly Report
4–6 reports annually, between 40 and 80
pages in length
Detailed, 360-degree examination of specific
technologies and trends
Technology innovation, supply/demand, vendor
analysis, M&A, etc.
Commercial Adoption of Open Source (CAOS)
Open Source Software Adoption
Open Source Startups
Open Source Opportunities &
Threats
End User Decision-making around Open Source
Trends in Open Source Investment
Open Source Funding and M&A
Senior Analyst: Matt Aslett
Commercial Adoption of Open Source (CAOS) - Short Reports
Continuously updated analytical insight into the opportunities and challenges presented by enterprise IT innovation
Designed for rapid consumption
Modular, SWOT analysis, 451 Take
The five core report types include:• Impact Reports• Market Developments• Spotlights• Analyst Notes• User Deployment
Daily Analytical Insight on the Open Source Market
Case Studies
Daily Insight
Vendor Tracking
Commercial Adoption of Open Source (CAOS) - Long-Format Reports
Recent & Upcoming ReportsOpen to Disruption: The Impact of Open Source in Content Management
Open to Investment
Closing the Deal with Community
The Myth of Open Source License Proliferation
Control and Community
4 - 6 reports annually between 25 and 50
pages in length
Detailed, 360 degree examination of specific
technologies and trends
Technology innovation, supply/demand, vendor
analysis, M&A, etc.
Tier1 Research
Tier1 Research
Founded in 2000; Acquired by
451 Group in 2006
New York City: HQOffices in Bethesda, MD
& San Francisco
Staff of 2010 Analysts
Analyzing Hosting, Multi-Tenant Datacenter, & Internet Infrastructure
Tier1 Research
Tier1 Research is a single-source research and advisory firm covering the multi-tenant datacenter, hosting, IT and cloud-computing sectors, blending the best of industry and financial research.
Our clients depend on Tier1 Research for: Company funding and formation Product development and go-to-market strategy Competitive landscape and business development New builds and facilities expansion Company financials, M&A scenarios and exits End-user adoption information
Tier1 Research
Segments Covered
Tier1 Research aggregates the perspectives of public/private investors, vendors and customers to deliver concise analysis and recommendations to the vendors, service providers and investors in the outsourced managed IT Infrastructure services industry.
Segments covered include: Multi-tenant datacenter infrastructure Colocation and third-party services Managed services Hosting (dedicated, shared, mass-market)
Tier1 Research: Short-Format Reports
Daily T1R6-8 reports published daily
T1R Take
Designed for rapid consumption
Tier1 Research: Long-Format Reports
20 reports annually, between 40 and 80 pages in length Detailed, 360-degree examination of specific technologies
and trends Technology innovation, vendor analysis, supply/demand,
M&A and other key segments
Tier1 Research: Analyst Advisory
Access to analysts by phone and in-person Message testing Adjacent market introduction Company and ecosystem diligence
Tier1 Research: Go-to-Market Support
Reprint rights Quotation support Webinars Live customer-facing
activities
Market Monitor and 451 KnowledgeBase
Market Monitor: Cloud Computing 12 reports yearly covering
150+ vendors in 15 segments of the cloud ‘as-a-service’ marketplace
Market Monitor: Cloud-Enabling Technologies 12 reports yearly covering
120+ vendors in 14 segments for server virtualization and on-premises cloud-enabling technologies marketplace
Market Monitor: Desktop Virtualization 4 reports yearly covering 50+
vendors within the desktop virtualization ecosystem
451 Market Monitor Services
Market sizing and forecast data for key segments of the emerging enterprise IT industry
451 Market Monitor Services
Forecasts Five-year market-size and growth projections for all segments
Reports Twice-yearly long-form “Overview” reports showing
overall size and growth of all segments Multiple segment reports offering more
granular detail by sectorData (spreadsheet format) Leading vendors Breakouts by:• Geographic region• Industry verticals• Enterprise size (SMB vs enterprise)
List of all vendors in segmentAccess to Analysts 'Spot' access via unlimited email/phone inquiry In-depth access via structured consultation with Market Monitor analysts
Unique value delivered through Market Monitor
No “other” (slush-bucket) category
Best data on emerging tech with revenue models for each company
Straightforward process & available for questions
Holistic, cross-sector view
When combined with qualitative services (CloudScape, ICE, e.g.) provides a comprehensive view of the market
True bottom-up process
Private-company insight
Transparency
Non-siloed
Total picture
451 KnowledgeBase Overview
The only M&A transactions database tailored to the needs of the IT segment, offering deep insight into private technology valuations and deal rationales
Transactions: 25,000+ global M&A deals from 2002 to present
Coverage: Information technology and telecom segment, including all hardware & software, Internet, mobility, IT services, hosted services, storage, security, telecom, et al
Deep insight: linkage to in-depth analyses from 451 Group TechDealmakerand Tier 1 Research
Valuation data: Proprietary estimates of deal values & TTM revenues for hundreds of key transactions
Funding data: New !- VC funding data for acquired companies
M&A KnowledgeBase Other M&A databases Why valuable
Specialized on information technology sector None Tailored to needs of IT
deal professionals
Proprietary deal value & TTM revenue data None More valuations comps
for private deals
600-node, regularly-updated industry taxonomy
Most follow generic industry classifications
More precise and comprehensive retrieval of valuations comps
Deal analysis None Insight on deal rationales & likely future deals
451 KnowledgeBase: Unique value proposition
451 KnowledgeBase key value: more valuations comps
Infrastructure Management
Application Software
Digital Media Storage0%
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30%
40%
50%
60%
70%
80%
90%
100%
60%70% 70%
30%
40%30% 30%
70%
Publicly Disclosed 451 Proprietary EstimatesE.g., for every ten valuations
comparables* in this segment, four come as a result of
451 proprietary estimates
*(multiple of trailing revenues)