Date post: | 06-Apr-2017 |
Category: |
Education |
Upload: | departament-de-justicia-generalitat-de-catalunya |
View: | 188 times |
Download: | 3 times |
≥
47ª sessió: Al límit de la publicitat per atraure els usuaris
Gemma Escribano Chief Marketing Office at Wallapop @gemmaescribano
Què és Wallapop?
3 years 40 million users Mobile First
How did we get there?(Brief) History of wallapop:
2013
how did we get there?
A month later…
how did we get there?
how did we get there?
Què és el màrqueting digital?
Estratègies 360º Online - Offline
La medició
Estratègies i claus d’èxit
Paid Traffic sources Organic Traffic sources
Paid Traffic sources
Paid traffic sources
Performance Marketing Brand Marketing Offline Marketing
Performance Marketing
Social Ads Display Ads Search Ads
Tracking tools
Performance Marketing
Brand Marketing
Brand Marketing
Influencers / Youtubers Marketing Content
Offline Marketing
Offline Marketing
Television Outdoor Events
RELEASE NOTES
Offline Marketing
RELEASE NOTES
≥
≥
≥
≥
≥
Sigues autèntic. Sigues tu mateix.
La medició
Organic Traffic sources
Organic traffic sources
Landing Optimization Onboarding process
Word of mouth Marketing Own channels viralityCLM / CRM
HERO IMAGE A/B TEST
Test CoversTest
Screenshots
Take care of your ReviewsTest Short / Long Descriptions
+ Work on keywords
Landing Optimization
Landing Optimization
FAIL!!!
Landing Optimization
A B
C D
Landing Optimization
Landing Optimization
Screenshot Test
17% Optimised
how did we get there?
Onboarding process 1 2 3
Onboarding process
Onboarding process
Onboarding process
Onboarding process
Onboarding process
Onboarding process
Onboarding process
Fes-ho fàcil
how did we get there?
Social Sharing Login/Register Intern affiliation In-app content
Own channels
Own channels Virality
Word of mouth Marketing Platforms
CLM (Customer lifecycle management)
CLM = Missatgets que li envies a l’usuari
Thanks!∫