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48 HOURS IN EDMONTON October 2014 CRANE BUSINESS UNIT
48 HOURS IN EDMONTON
October 2014
CRANE BUSINESS UNIT
1 CRANE BUSINESS UNIT
AN INDUSTRY LEADER
One of the largest crane distributors in Canada
Distribution rights across Canada
Major, globally recognized brands
Diversified, growing markets
Strong customer relationships
Dedicated sales and product support team
2 CRANE BUSINESS UNIT
STRONGCO’S EXTENSIVE BRANCH NETWORK
Crane Division:
6 branches in Alberta, Ontario, Quebec and Atlantic
18 additional sub-dealers in BC, Alberta, Saskatchewan, Manitoba and Quebec
3 CRANE BUSINESS UNIT
GLOBAL BRANDS – MANITOWOC, GROVE, NATIONAL
Strongco is one of the top 5 Manitowoc distributors in North America:
Boom Trucks
Lattice Boom Crawlers Hydraulic All-Terrain Mobile Cranes
Rough-Terrain Hydraulic Cranes
4 CRANE BUSINESS UNIT
GLOBAL BRANDS – FASSI
Strongco is the master Fassi distributor for all of Canada
Italian-made; one of the top 3 manufacturers globally
Ability to produce 9,000+ cranes/year
Product ranges:
– Light-duty: 1/12 tm
– Medium-duty: 13/38 tm
– Heavy-duty: 41/127 tm
– Complete line of marine, specialty and military cranes
Articulating Cranes
5 CRANE BUSINESS UNIT
GLOBAL BRANDS – KONECRANES
Strongco is the exclusive distributor from Alberta to the Maritimes
One of world’s leading providers of lifting equipment:
– Based in Sweden
– Sold in over 80 countries
– Complete range of forklifts, empty and laden container handlers
– Wide range of industries
Lift Trucks
6 CRANE BUSINESS UNIT
GLOBAL BRANDS – JEKKO
Italian manufacturer
Used extensively in curtain wall industries, rental, general construction
Compact lift solutions
Rubber Crawler Hydraulic Mini Cranes
7 CRANE BUSINESS UNIT
CUSTOMER BASE
Diverse businesses and industries:
Crane Rental Companies (with Operator)
Trucking & Transportation (Heavy Haul, Rig Movers )
Oil & Gas (Mining, Drilling, Support Services)
General Contractors
Material Handling (Home Centres, Lumber, Wallboard )
Rail
Government
Wind
8 CRANE BUSINESS UNIT
TWO MARKETS
End Users
Syncrude, Suncor
Diavik Diamond Mines, De Beers Canada
Kiewit, PCL, Graham
Rental Companies
Entrec Corporation (Alberta)
Northern Crane Services Group (Western Canada & the U.S.)
Myshak (Alberta)
Mammoet(Alberta, Quebec, Ontario)
La Prairie Crane Rental (BC & Alberta )
Sterling Crane (BC to Ontario; locations in the U.S.)
9 CRANE BUSINESS UNIT
STRONG PERSONNEL
Safe working environment
Stable workforce; many long-time employees
Extensive and ongoing factory technician training
Experienced field sales personnel
10 CRANE BUSINESS UNIT
EXPANDED EDMONTON FACILITY
Larger overhead cranes for major boom repairs
More shop space to take on additional machine work
Increased ability to provide truck stability and weight solutions
Capability to mount larger, more complex cranes
11 CRANE BUSINESS UNIT
CRANE BUSINESS UNITFINANCIAL TRENDS
12 CRANE BUSINESS UNIT
CRANE REVENUE
CRANE PROPORTION OF TOTAL STRONGCO REVENUE 2009 - 2014($ millions)
2009 2010 2011 2012 2013
0
20
40
60
80
100
120
140
160
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Crane Business Unit
Other Business Units
CRANE NOW 18% OF TOTAL STRONGCO REVENUE
2014
13 CRANE BUSINESS UNIT
CRANE REVENUE ALBERTA
2009 2010 2011 2012 2013
0
5
10
15
20
25
30
35
40
45
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Alberta
Rest of Canada
CRANE REVENUE 2009 - 2014($ millions)
2014
14 CRANE BUSINESS UNIT
AN INDUSTRY LEADER
One of the largest crane distributors in Canada
Distribution rights across Canada
Major, globally recognized brands
Diversified, growing markets
Strong customer relationships
Dedicated sales and product support team
