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Presentation ByMMM 4th SEM Group 1

Retail & Social Marketing

Topic: Shoppers Stop

Name: Roll No

Shriyan Chetananand 47Humane Shrikant 17 Yogesh Mule 29Gole Chetan 13Shingte Sachin 46

Matlani Prakash 22

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GROUP 1: MMM 4th SEM: TIMSR

Retail Overview INDIA

Traditionally retailing in India can be tracedto

The emergence of the neighborhood

Kirana stores catering to the convenienceof the consumers

Era of government support for rural retail

Indigenous franchise model of store

chains run by Khadi & Village IndustriesCommission

Textiles sector with companies like BombayDyeing, Raymond's, S Kumar's and Grasim

first saw the emergence of retail chains

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Later Titan successfully created an organizedretailing concept and established a series ofshowrooms for its premium watches

The latter half of the 1990s saw a fresh waveof entrants with a shift from Manufacturesto Pure Retailers.

For e.g. Food World, Subhiksha and Nilgirisin food and FMCG; Planet M and MusicWorld in music; Crossword andFountainhead in books.

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Post 1995 onwards saw an emergence ofshopping centers

Emergence of hyper and super markets trying

to provide customer with 3 Vs - Value,Variety and Volume

Expanding target consumer segment: TheSachet revolution - example of reaching to

the bottom of the pyramid. At year end of 2000 the size of the Indian

organized retail industry was estimated at Rs.13,000 crore

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Retail Trend in India

Retailing in India is witnessing a huge revamping exercise

Rated 5th most attractive emerging retail market

Estimated to be US$ 200 billion, of which organized retailing

makes up 3 percent or US$ 6.4 billion

Annual growth of department stores is estimated at 24%

Ranked 2nd in a Global Retail Development Index of 30 developing

countries

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Retailing formats in India

Malls

Specialty Stores

Departmental stores

Multi Brand Stores (MBO)

Hyper marts / Supermarkets

Convenient Stores

Discount Stores

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Shoppers Stop: Introduction

The foundation of Shoppers' Stop was laid onOctober 27, 1991 by the K. Raheja group ofcompanies

28 retail outlets across the country and is planning tospread its wings with futuristic expansion plans tomeet the challenges of the retail industry

With a Gross Retail Turnover of Rs. 8996 million,

Shopper's Stop has become the highest benchmarkfor the Indian Retail Industry.

Has progressed from a single brand shop to a Fashion& Lifestyle store for the families.

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Shoppers Stop: Introduction

Is the country's largest chain of Department

Stores.

International and domestic brands across

categories such as apparel, accessories,cosmetics, home & kitchenware as also its

own exclusive brands

HomeStop is the first-of-its-kind premium

home concept store at Bengaluru, Mumbai

and New Delhi, offering a wide range of

products

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Shoppers Stop: Accomplishments

Shoppers Stop Ltd has been awarded

The Emerging Market Retailer of the YearAward

World Retail Congress at Barcelona, on April 10, 2008

Shoppers Stop is listed on the BSE

The only retailer from India to become amember of the prestigious

Intercontinental Group of DepartmentalStores (IGDS)

"Most admired Fashion Retail Destinationof the Year

Images Fashion Forum - Jan 2009

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Shoppers Stop: Accomplishments

Most Admired Retailer of the Year

(Customer Relations) Shoppers Stop. IRF 2009 - Sep 2009

"Best Visual Merchandising" VMRD Retail Design Award July 2009

"Retailer of the Year - Fashion & Lifestyle" Asia Retail Congress - Feb 2009

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Shoppers Stop: Corporate Profile

Vision:

To be a global retailer in India & maintain

no.1 position in Indian market in

Department Store Category

Mission:

Nothing but the best

To strive & achieve nothing but the best interms of processes, practices &

deliverables

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Re-Positioning

EARLIER

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Re-Positioning

NOW

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Re-Positioning

On April 24, 2008, one of India's oldest retail chainsShopper's Stop Ltd unveiled its new logo as a part ofits re-branding strategy.

In a bid to reposition itself as a 'bridge to luxury'

store as opposed to its earlier image of a premiumretailer

Commenting on the change, B.S. Nagesh, CustomerCare Associate and Managing Director, Shopper'sStop, said, "Change is essential. Our consumers arechanging, their preferences are constantly evolving.

They are getting younger. Shopper's Stop came upwith several initiatives - it planned to increase perstore area from around 40,000-45,000 sq. feet to75,000-85,000 sq. feet.

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Shoppers Stop (Malad-InOrbit)

Store Size: 1,17,000 sq feet

Retail Presentation Area: 56% 64% of total

store size

Sales per square foot: Rs. 2,600/-

Gross margin per square foot: Rs. 340/-

No. of Employees: 480

Approximate Rentals: Rs. 75 per square foot

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Shoppers Stop (Malad-InOrbit)

Investments (furniture, fixture and fittings):

Rs. 2,800/- per square foot.

Average Ticket Size: Rs. 2,400

Conversion ratio: 32%

Private Labels:17% of Merchandise Mix and

21% of total sales

% of Sales contributed by Malad Store tooverall sales: 13%

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S.W.O.T Analysis

STRENGTH:

Oldest

Financial conditions

loyal customer base of over 782000* First

citizen members * 2009 data

WEEKNESS: Less number of outlets

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S.W.O.T Analysis

OPPORTUNITY:

Changing taste of young generation

Preferred partners for foreign player

THREAT:

Competitors like Globus, Lifestyle,

Westside.

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Major Retailers

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Shoppers Stop: Place

28

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Shoppers Stop: Place

North

Delhi-Ansal Plaza

Ghaziabad - Indirapuram

Gurgaon - Metropolitian Mall

Jaipur - Malviya Nagar

Lucknow - Gomti Nagar

South

Bangalore - BannerghattaRoad

Banglore - Garuda Mall

Chennai - Chetpet Hyderabad - Begumpet

East

Kolkata - Forum Mall

Kolkata - Salt Lake City

West

Mumbai - Andheri

Mumbai - Bandra

Mumbai - Chembur

Mumbai - Juhu

Mumbai - Kandivili

Mumbai - Malad

Mumbai - Mulund

Pune - Shivaji Nagar

Pune - Camp

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Shoppers Stop: Product Mix

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Shoppers Stop: Product

Men Apparel Indian Terrain Allen Solley

Dockers

Stop

Zodiac

Park Avenue

Ven Heusen

Mario Zegoti

Arrow

Austin Reed

(London)

Louis Philippe

Giovani Vettorio Fratini

Wills Lifestyle

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Women wear Ishvarah Stop

Mix n Match

Haute Curry

Kashish

Sanaa

Biba

Mufti

United color of Benetton

Fem French Collection

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Cosmetics / Skincare

CHAMBOR

LOREAL

Fragrance ADIDAS

ARAMIS

BVLGARI

CALVIN KLEIN

DAVIDOFF

DKNY

FERRAGAMO

NAUTICA

RALPH LAUREN,

VERSACE

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Children wear Gini N Joni Barbie

Zapp

Ruff

Lilliput

Kanz

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Shoppers Stop: Price

Shoppers Stop follows Premium Pricing

Strategy that includes selling of High Quality

Products at a High Price.

Shoppers stop caters to different segments ofthe consumers.

Mens apparel

The range of mens clothing starts from Rs500 being the lowest to nearly 6ooo

highest.

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Womens apparel

The range of womens clothing starts from

Rs400 to Rs 10000

Mens accessories like sunglasses, belts,

watches, shoes etc ranges from Rs 1000 to Rs

20000.

Womens accessories like sunglasses,watches, belts, sandals, earrings etc has the

price range of Rs 2000 to Rs 40000.

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In the kids section prices of toys and other

accessories ranges from Rs 100 to Rs 5000

In the cosmetics section there are products

like deodorants, skincare cosmetic, make-upstuff. Their price ranges from Rs 200 to Rs

2000.

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Shoppers Stop: Promotion

Denim festival

Customer Care association

First Citizen Card

Surprise Sale

Valentine Sale

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Shoppers Stop: People

Front-line staff will have a direct impact on

perceptions

Grey black uniform to suit with the Shops

interiors

Good personality to attract the customers

inside the shop

Friendly nature

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Shoppers Stop: Productivity andQuality Improving productivity is a requisite in cost

management

Quality as defined by the customer, is

essential for a service to differentiate itselffrom other providers

SS store has all international brands and all

well-to-do, high quality Indian brands

It is possible for SS to provide best of the

quality

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Shoppers Stop: Physical Evidence

Lovely fresh fragrance at entrance

Spacious landing strip

Wall space utilized for mirror and print ads of

the brand or the product near

Also utilized it by providing self's and

constructing trail room around it

Mirror finish style flooring Escalators

No stacking bellow knee level

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Mens Apparel stacked in a unique style.

One type and many sizes together in

ascending order

39

40

41

42

44

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Shoppers Stop: Layout Malad InOrbitS

Ground Floor:

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1st Floor

Crosswords

International Brands ApparelsForm

alShoes

Mothe

rCare

Jeans /ShoesMen's Formals

Kurtas

Trail room

Billing Counter

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2nd Floor

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Shoppers Stop: Process

Retail-friendly supply network, connects its locations

online all over India.

Enables immediate replenishment of stocks at any

given outlet.

ERP package - imported from the US-based company

J. D. Armstrong, and is called the JDA package.

ERP package handles

Merchandise management

Warehouse management

Automated replenishment

Sales management

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Shoppers Stop: New Print Ad

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