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4A's Transformation 2014 - March 18 - John Montgomery

Date post: 27-Jan-2015
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Three Big Media Issues John Montgomery, COO, GroupM Interaction, USA Visit http://www.4astransformation.com for more information.
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Page 1: 4A's Transformation 2014 - March 18 - John Montgomery

Media

Page 2: 4A's Transformation 2014 - March 18 - John Montgomery

Media Leadership Council

Page 3: 4A's Transformation 2014 - March 18 - John Montgomery

Purpose

Our primary objective is to elevate media in all its forms as a crucial component within the advertising industry and position media as a key

element in the mix of marketing solutions employed by our agencies’ clients.

Page 4: 4A's Transformation 2014 - March 18 - John Montgomery

Priorities

3

Page 5: 4A's Transformation 2014 - March 18 - John Montgomery

The Three

• Cross Media Measurement• Addressable communication• Mobile readiness

Page 6: 4A's Transformation 2014 - March 18 - John Montgomery

But wait! There’s more

Much more…


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