1
Sources 1. “Transform Your Future with Predictive Insight.” Predictive Analytics. SAP: The Best-Run Businesses Run SAP, 2012. Web. 11 Aug. 2013. < http://tinyurl.com/lz79mgb> 2. Siegel, Eric. “Seven Reasons You Need Predicative Analytics Today.” Predictive Analytics World. IBM, 2010. Web. 19 Aug. 2013. <http://www.csiltd.co.uk/PDFS/BI/Predictive%20analysis.pdf>. 3. Kardon, Brian. “Predictive Analytics: The Power Behind Next-Gen Marketing.” Predictive Analytics: 4. Rich, Dave, and Jeanne G. Harris. “Why Predictive Analytics Is A Game-Changer.” Forbes. Forbes Magazine, 1 Apr. 2010. Web. 11 Aug. 2013. http://www.forbes.com/2010/04/01/analytics-best-buy-technology-data-companies-10-accenture.html 5. Rosencrance, Linda. “Using Predictive Analytics to Fight Crime.” TIBCO Spotfire’s Business Intelligence Blog, 13 Oct. 2011. Web. 19 Aug. 2013. <http://spotfire.tibco.com/blog/?p=8148>. www.4imprint.com Infographic created by www.4imprint.com, based on the Predictive Analytics Blue Paper ® . Download Blue Paper at: http://info.4imprint.com/bluepapers/predictive-analytics/ You may reproduce and distribute this infographic in its entirety. You may not create derivative works. (Licensed under the Creative Commons: http://creativecommons.org/licenses/by-nd/3.0/) The corporate crystal ball Predictive Analytics I see a bright future … report a positive impact on the organization realize a competitive advantage 3 predictive analytics models Predictive analytics at work The Chicago Police Department Uncovers crime patterns and determines when and where crimes are likely to occur CPD What’s in store for your organization? I see darkness coming … 68 % 86 % 90 % 145 % 1 % 6 % They may benefit from a cross-sold product He’s ready to terminate service Predictive analytics tells your fortune Should we implement predictive analytics? report a positive return on investment (ROI) average ROI is realized improvement in operating profit margins increase in customer retention 2 % 1 % decline in profit margins drop in customer retention rate Best Buy ® Redesigns stores to appeal to buying habits of 7% of its customers that are responsible for 43% of sales Olive Garden ® Manages staff more effectively and significantly reduces food waste after analyzing data on staffing needs and food preparation requirements Predictive model analyze past to predict future Descriptive models analyze groups of people rather than individuals to predict behaviors vs. Decision models mathematical equations consider all elements of a decision to predict results Predictive analytics helps organizations move beyond what happened to determine what will happen. She’s ready to buy He may buy after a call from your sales rep $ Foresee changes in supply and demand Proactively manage workforce by attracting and retaining talent Predict market trends and customer needs Create customized offers Predict how market prices will impact production
