Date post: | 16-Jul-2015 |
Category: |
Investor Relations |
Upload: | multiplus |
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Earnings Release
4Q 2014
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Member`s experience
Value for partner
Business Sustainability
Offer intuitive experience , segmented and personalized, facilitating the relationship and interaction with our brand.
Encourage the use of the network, with greater assertiveness, boosting the accrual and redemption of points.
Provide intelligence for our business partners and greater exposure of its brands, products and services .
Smart
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New Partnerships
“Multiplus Challenge”
An increase of 76,000 new members in the quarter through the new MGM platform (member get member)
The YKP offers packages to enjoy golf courses in Brazil
• Bring active members to Network
• Make the Member understands what is the Network and interact
Goals
YKP
Adding partners that bring value to the network, according to the profile of Multiplus members.
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Increase of 40% on points redeemed in the week *
.nov/13 .nov/14
*(vs. same period of 2013)
Targeted and segmented offers
12% growth in points purchase (vs. 3T14)
• Dafiti • Netshoes • PontoFrio • PBKIDS • Tripadvisor
40%
Partners participating the
Pre-Black Week (accrual):
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More than 121 million impacts through own
and sponsored medias
More than 1 million accesses to our landing page (more than 300 000 on launch day of “Peugeot Unforgettable Redemptions”)
Increased awareness of the program
Partner exposure, with our brand
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Strong relationships with banks
Increase in volume Member engagement increase Incentive to partners Value to the member
Bonus points in transfer points of credit cards
Perception of value for members
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25.9% 28.0% 29.4%
25.7% 29.0%
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16.1% 17.6%
14.1% 17.9%
17.9%
4Q14 e 2014 include non-recurrent events after taxes: (-)R$ 2.8 mln regarding write down of JV Prismah; e (-)R$2.8 mln regarding provision on doubtful accounts, due to the outstanding balance with a financial partner in Argentina
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