4th Product Carbon Footprint World Summit

4th PCF World Summit20-21 October 2010 Berlin

Carbon Footprinting:From Standardisation toCommunicationAdvancing GHG emission reductionsin the value chain

www.pcf-world-forum.org

4th PCF World Summit, Berlin, 20-21 October 2010

Background

Managing and reducing GHG emissions in the value chain requires commonly accepted metrics to increase efficiency and build credibility with stakeholders. The past years have been largely dedica-ted to building global standards for the measurement of product related GHG emissions. Particularly the international standards WRI/ WBCSD GHG Protocol and the ISO 14067 standard “Carbon Foot-print of Products” are moving closer to completion. Furthermore, significant developments are taking place in different countries that will shape the practical implementation of product carbon footprinting in the future. Updates on latest developments in product carbon footprint standardisation and related country and regional initiatives will be featured on Day 1 of the 4th PCF World Summit.

From Standardisation to CommunicationHowever, reducing GHG emissions in the value chain additionally requires close collaboration and ef-fective communication with supply chain partners and with consumers. The international agenda on adequate communication measures is still progressing. Carbon labels were an early answer to this request and related programmes are continuously being refined. Other approaches range from new forms of consumer engagement to radical transparency in supply chain related environmental and social information. On Day 2 of the 4th PCF World Summit the prevalent issue of consumer communication and enga-gement will be dealt with in interactive workshops, presentations and discussions.



Overview Day 1, 20 October, 9:00 – 18:00

Update on international developments in Product Carbon Footprinting and GHG accounting in the value chain As a basis for the Summit’s discussions, Rasmus Priess, PCF World Forum, will introduce recent international developments in standardisation and applications of product carbon footprinting.

GHG Protocol Product and Scope 3 StandardsLaura Draucker from the World Resources Institute and Andrea Brown from World Business Council for Sustainable Development will present details on the results of the road testing of the new GHG Protocol Standards and how these are shaping the standards to be published later this year.Selected companies, such as 3M and Deutsche Telekom, that have participated in the GHG Protocol road testing will share their insights and experience in applying the draft standards. ISO 14067 “Carbon Footprint of Products” The upcoming ISO 14067 standard has been significantly advanced at the recent meeting in Mexi-co and an update on progress and issues will be presented by Katherina Wührl, Secretary of ISO 14067, to the Summit participants.

Updates on significant regional and country initiativesMichele Galatola from the European Commission will present the current status and first results of the EU study on product carbon footprinting.Updates on the French environmental labelling initiative, with particular emphasis on the recently introduced experimentation phase will be provided by Sylvain Chevassus from the French Environ-ment Ministry, and discussed with participants.Anna Richert from Svenskt Sigill and the Swedish Climate Certification Project will report on the launch of the certification scheme for food, underlying criteria and first results.

Networking with speakers and practitionersThroughout the two days of the 4th PCF World Summit, there will be extensive opportunities to engage with speakers and practitioners through question rounds, open space discussions and individual conversations in lunch and coffee breaks.The exclusive low carbon network dinner will round off Day 1 of the Summit.



Overview Day 2, 21 October, 9:00 – 17:00

Video Keynote Daniel Goleman, psychologist and journalist, best known for his books on „Emotional Intelligence“ and „Social Intelligence“ will set the stage of Day 2 with a remote keynote presentation. In his most recent book „Ecological Intelligence: How Knowing the Hidden Impacts of What We Buy Can Change Everything“ he introduces the concept of Radical Transparency for products in the marketplace and will talk about the Value of Transparency. Parallel Open Space discussions on dedicated topics in carbon footprint communication Previous summits have shown the great value of open space discussions and a clear need for lon-ger interactive sessions. Day 2 of the Summit will feature three facilitated tracks with dedicated topics related to carbon foot-print communication. Each track will include input presentations on the issue at hand. Discussion results will be summed up and presented to the plenary at the end of Day 2. Summit participants may suggest and facilitate additional topics of interest. Track 1: Value chain transparencyFacilitated by Greg Norris, Founder of New Earth and Earthster, input presentation on how Earthster helps to facilitate tracking of environmental and social data in supply chains.Additional input by John Doyle, DG Information Society and Media, European Commission on machi-ne readibility of product level carbon and environmental information. Track 2: Communication and Collaboration in the supply chainFacilitated by Sonya Bhonsle, CDP Supply Chain Program, input presentation on insights from CDP supply chain work and Robin Dickinson, Carbon Trust, input presentation on supply chain of custody for carbon footprint information. Additional input by Olivier Jan, Bio Intelligence Service on supply chain collaboration on environ-mental information at France telecom provider Orange. Track 3: Consumer insightsFacilitated by Stephen Heal from the Sustainable Consumption Institute, UK and Carrina Gaffney from Guardian News and Media, UK, with dedicated input presentations. Wrap-up and get-togetherResults of the open space discussions will be shared in the plenary. The Summit will close at 17:00 with an informal get-together allowing for personal wrap-ups of the two Summit days with fellow speakers and participants.

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PROGRAMME

Wednesday, 20 October 2010

Chair: Jacob BilabelManaging Director THEMA1, Germany

08:00 Registration, Coffee

09:00 Welcome and KeynoteClimate Change and the Consumer Fritz Reusswig Potsdam Institute for Climate Impact Research

Climate Science: Updating the Big Picture Anders Levermann (tbc) Potsdam Institute for Climate Impact Research

Setting the Stage and Introduction to Recent International Developments in Pro-duct Carbon FootprintingRasmus PriessPCF World Forum

10:00 GHG Protocol Product and Scope 3 Standard *Road Testing Results and Updated Draft on GHG Protocol Scope 3 Standard Andrea BrownWorld Business Council for Sustainable Development Road Testing Results and Updated Drafts of GHG Protocol Product Standard Laura DrauckerWorld Resources Institute

* Companies that participated in the GHG Protocol road testing exercise include:

3M, Abengoa, Acer Inc, Airbus S.A.S, AkzoNobel, Alcoa, Amcor, Ampacet, Anvil Knitwear, Inc., Autodesk, Inc., Baoshan Iron & Steel Co. Ltd, BASF SE, Belron International, Bloomberg LP, BT plc, Coca-Cola Erfrischungsgetränke AG, Danisco A/S, Deutsche Post DHL, Deutsche Telekom AG, DuPont, Ecolab, Ford Motor Company, General Electric, Gold’n Plump Poultry, LLC, Herman Miller, Inc, IKEA, Intertek, Italcementi Group, JohnsonDiversey, Kraft Foods, Kun Shan Tai Ying Paint Co, Ltd., Lenovo, Levi Strauss & Co., Mitsubishi Chemical Corporation, National Grid, New Belgium Brewing¸ Ocean Spray Cranberries, Otarian, PE International, PepsiCo, Inc., Pfizer, Pinchin Environmental Ltd., PricewaterhouseCoopers (Hong Kong), Procter & Gamble Eurocor, Public Service Enterprise Group, Inc., Rogers Communications, SAP AG, SC Johnson, Shanghai Zidan Food Packaging and Printing Co., Ltd., Shell Internati-onal Petroleum Company Ltd., Siemens AG, Suzano Pulp and Paper, Swire Beverages, TAL Apparel Limited, Tech-Front (Shanghai) Computer Co., Ltd. / Quanta Shanghai Manufacturing City, Veolia Water, Verso Paper Corp., Webcor Builders, WorldAutoSteel.



11:00 Coffee

11:30 GHG Protocol Road Testing Experiences by Participating Companies 3M: Road Testing the GHG Protocol Product StandardStefanie Bogdan3M Environmental Laboratory

Deutsche Telekom: Road Testing the GHG Protocol Product and Scope 3 StandardsClaudia SchwabEnvironmental Protection and Sustainable Development T-Home

12:30 ISO 14067 “Carbon Footprint of Products”

ISO 14067: Progress and IssuesKatherina WührlSecretariat ISO 14067

13:00 Conversation Lunch

14:30 Regional and Country InitiativesEU Study on Product Carbon Footprinting and Next Steps Michele GalatolaDG Environment, European Commission French Environmental Labelling Scheme: Outlook on the Planned Experimentation Phase Sylvain ChevassusFrench Environmental Ministry, France Outlook on the Planned Revision of PAS 2050 Maureen Nowak (tbc)Department for Environment, Food and Rural Affairs, UK

Launch of the Swedish Climate Certification Scheme: Recent Experiences and Reflections Anna Richert Svenskt Sigill, Sweden

18:00 Closing Day 1

20:00 Low Carbon Network Dinner (premium registration required)



Thursday, 21 October 2010

08:00 Registration, Coffee

09:00 Video KeynoteThe Value of Transparency Daniel Goleman Author of “Ecological Intelligence: How knowing the hidden impacts of what we buy can change everything”

09:30 Debate: Does Carbon Labelling Work?Carbon Labelling is a controversially discussed issue. It is often either seen as a very powerful instru-ment for driving low carbon production and consumption. Or it is seen as requiring valuable resources without doing any good - or worse, perhaps actually being counterproductive to the original goals. In a classic debate style we will exchange and discuss arguments pro and con carbon labelling

11:00 Coffee

11:30 Introduction to Open Space Tracks

12:00 Conversation Lunch

13:30 Open Space Tracks:1. Value Chain TransparencyFacilitated Discussion• What level of transparency is needed to ensure credibility in consumer and stakeholder communi-

cation while maintaining confidentiality of sensible data?• What should be made transparent and how?• How can availability of high quality data in value chains be improved?• What are best practices in value chain transparency?

Facilited by Greg Norris, Sylvatica and New Earth, USA

Input Presentations The Earthster Project: Tracking Environmental and Social Data in Supply ChainsGreg NorrisSylvatica and New Earth, USA

Machine Readability of Carbon Footprint and Environmental Information of Pro-ductsJohn DoyleDG Information Society and Media, European Commission

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2. Communication and Cooperation in the Supply Chain• How can exchange of carbon and environmental information along the supply chain be facilitated?• What are obstacles and success factors in supply chain communication and engagement? Facilitated by Sonya Bhonsle, Carbon Disclosure Project, UK and Robin Dickinson, Carbon Trust, UK

Input PresentationsInsights from the CDP Supply Chain WorkSonya BhonsleCarbon Disclosure Project, UK

Supply Chain of CustodyRobin DickinsonCarbon Trust, UK

Supply chain collaboration on environmental information at France telecom provider OrangeOlivier JanBio Intelligence Service, France

3. Consumer Insights• What drives low-carbon consumer behaviour?• What information and engagement do consumers need to make low-carbon consumption choices?

How does information need to be provided?Facilitated by Stephen Heal, Sustainable Consumption Institute, UKand Carrina Gaffney, Guardian News and Media, UK

Input PresentationsStephen HealSustainable Consumption Institute, UK

Carrina GaffneyGuardian News and Media, UK

16:00 Presentation of Results to Main Plenary

17:00 Informal Get-Together

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Summit BackgroundThe PCF World Summits are bi-annual events organised by the PCF World Forum, a joint platform set up to foster and facilitate dialogue between international initiatives on how to assess, reduce and communicate the impact of goods and services on the climate. The consumption of goods and services indirectly contributes to a large share of worldwide GHG emis-sions. Solutions are needed to help companies manage and communicate the impact of their products on the climate and environment in general. They are also needed to provide consumers with informati-on on a product’s climate impact to help them make climate-conscious purchase decisions. A growing number of initiatives in different countries are addressing this issue by developing standards for assessing carbon footprints and the overall environmental performance of goods and services. Working towards a global standard has become a matter of urgency. The summit marks a unique opportunity to take account of recent developments and future prospects in international harmonisation and in communication of product carbon footprints. The PCF World Forum was initiated by the Berlin based think-do-tank THEMA1. The previous PCF World Summits attracted interest and commitment from more than 250 stakeholders from 30 countries and stimulated wide-ranging discussions. All summits are fully documented. Complete DVDs and individual presentations are available for a nominal fee at www.pcf-world-forum.org

For the last two years the PCF World Forum has brought together international stakeholders including senior executives from:

ADEMEAdidasAENORAeon GroupAkzoNobelAlfred RitterAlnaturaAmerican Center for Life Cycle AnalysisAustrian Federal Environment MinistryBarillaBASFBeiersdorfBIO ISBombardierBootsBPBritish EmbassyBritish TelecommunicationsCarbon Fix StandardCarbon TrustCoca-ColaConsumers InternationalCoopDanoneDeloitteDet Norske VeritasDeutsche Post DHLDIN / NAGUSDoleDSMDutch Horticulture BoardEcofysErnst & YoungEuropean Climate ForumEuropean CommissionEvonik DegussaFinnish Meteorological InstituteFirst Climate GroupFrench Sustainable Development Ministry FRoSTA

FujitsuGerman Federal Environment MinistryGreenpeaceGroupe CasinoGTZGuardianGUTcertHeinekenHenkelHewlett-PackardHiltiHolcim GroupIBMInstituto Terra BrazilInternational Trade CentreJapanese Ministry of Economy, Trade & Industry JEMAIJohnson & JohnsonSchool of Energy and Environment ThailandKellogg EuropeKimberly-ClarkKorea Environment & Technology InstituteKPMGLidlMANMcDonaldsmemoMetro GroupMGM InternationalMigrosMotorolamyclimateMySpaceNature & More / Soil & MoreNestléNZ Ministry of Agriculture and ForestryORSAYOtto Group

PA-EuropePanasonicPE InternationalPepsiCoPhilips LightingPotsdam Institute for Climate Impact ResearchPRé ConsultantsRECARBONREWE GROUPRoland BergerSAPScottish Development InternationalSERISGSShell Global SolutionsSonySustainable Business InstituteSustainable Consumption InstituteSvenskt SigillSwedish Environmental Protection AgencySwedish Standard InstituteTchiboTescoTetra PakThe Carbon Disclosure ProjectTropicanaTÜVUK DEFRAUK Trade & InvestmentUNEP/SETAC Life Cycle InitiativeUNIDOUniversity of ManchesterUPM-KymmeneUS Department of AgricultureUS Department of CommerceWestLBWorld BankWRI / WBCSDWWF



Date 20-21 October 2010

Venue Umspannwerk Kreuzberg Ohlauer Str. 43 10999 Berlin Near metro U8 station Schönleinstraße www.umspannwerk-kreuzberg.de

OrganiserTHEMA1, Berlin, Germany

InformationLucile Barras [email protected]+49 (0) 30 779 0 779 14

RegistrationPlease choose one of the following ways to register quickly and easily: Online: Register at www.pcf-world-forum.orgFax: Send the registration form to +49 (0) 30 779 0 779 99



Delegate Details (Please copy this form for multiple registrations)

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REGISTRATION FORM − FAX to +49 30 779 0 779 99

Your Choice of Registration Package Price

Corporate Premium Pass €1790 +VAT (includes two-day pass, network dinner, presentations and conference DVD)

Corporate Standard Pass €1590 +VAT (includes two-day pass and presentations in pdf)

Corporate Single Pass €890 +VAT 20th

(includes one-day pass and presentations in pdf) 21st

Extra Savings for Non-Profit-Organisations*! NPO* Premium Pass €745 +VAT (includes two-day pass, network dinner presentations and conference DVD)

NPO* Standard Pass €545 +VAT (includes two-day pass and presentations in pdf)

NPO* Single Pass €345 +VAT 20th

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* Evidence for non-profit status must be provided with registration!

We are seeking to win sponsors to reduce participation costs for delegates from developing countries.



Additional Information Prices

Include conference drinks and lunch buffet.

PaymentWe will send you an invoice. By registering online on the PCF World Forum webshop, you can pay by credit card: http://www.pcf-world-forum.org/webshop. Full payment must be received before the event. The organisers reserve the right to limit the number of conference participants.

Group DiscountsBuy 3 passes for the price of 2! All three participants have to be registered. For more information please contact THEMA1 on +49 (0)30 779 0 779 0 or [email protected]

Cancellation PolicyPlaces are transferable without any charge. But once you register at the event your pass is strictly for your own use and you are not permitted to reassign, transfer or lend it to any other person whether or not they are employed by the same company. Cancellations after 20 August 2010 will incur an administrative charge of 25%. If you cancel your regis-tration after 20 September 2010, we will be obliged to charge the full fee. Please note - you must notify THEMA1 of a cancellation in writing ([email protected]) or we will be obli-ged to charge the full fee. The organisers reserve the right to make changes to the programme without notice.

Audio/Video RecordingFor documentation purposes the 4th PCF World Summit will be audio and video recorded. By atten-ding the PCF World Summit you consent to being filmed and recorded for documentation and promoti-on purposes. You release THEMA1 GmbH of any liabilities connected with these recordings and waive all rights to any claims for payment or royalties with regard to the resulting material.

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4th Product Carbon Footprint World Summit

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