2-4 SEPTEMBER 2011MELBOURNE SHOWGROUNDS

www.4x4show.com.au || www.fishingshow.com.au

I just wanted to write to tell you how thankful we were that we made your show our official launch into Victoria this year following the success we had at the Brisbane show. The show was very well run and most importantly for us attracted out target market (the off-road community)and lots of them. We gained a considerable amount of publicity just by attending the show and as far as generating public awareness of our brand (our main goal) is concerned it was money that was very well spent. We will definitely be back next year and looking forward to growing our product through your shows.

Dan BosschieterBusiness Development ManagerConqueror Australia

Exhibitions need to be much more than static displays, they need to be a location to see the latest in products and services along with interactive displays and top quality entertainment. They need to be a place where visitors can speak to the experts in the industry, compare products, purchase products and be entertained and with this event having an average 3 hour attendance for visitors, this proves this show provides just that.

Mark PetersenEvent ManagerExhibitions & Trade Fairs

Couplertec Electronic Rustproofing has been an exhibitor at these shows for the past 12 years and it is obvious that the EFT staff know how to promote shows. Our sales have increased dramatically at this show over the past few years; this can only be credited to increased visitor numbers, a bigger and better show venue and a fantastic marketing team driving the show. Please thank all of your staff for making these shows so successful.

Garry BellDirectorCouplerTec

35000

34000

33000

32000

31000

30000

290002008 2009*2010

Visitor Numbers

*Moved to Melbourne Showgrounds in 2009

85%of Visitors spend 2-4 hours at

the show and over 50% make a purchase at the show

200+Exhibitors

The National 4x4 & Outdoors Show, Fishing and Boating Expo is one of Australia’s biggest off-road, touring, towing, fishing and boating expos.

Held once again on the Father’s Day weekend (2 – 4 September 2011) the show is expected to sell even more space and offer even more products and services for the outdoor enthusiasts.

Returning to the Melbourne Showgrounds for a 3rd year, crowd numbers are expected to once again reach the 34,000 plus mark and exhibitor numbers are tipped to hit the 200 plus mark.

The weekend is action packed, with not only all the latest products and services on offer but there is also a huge entertainment line up, with the Action Arena, Waeco Outback Stage and Fishing Stage holding demonstrations all weekend. Dad, mum and the kids are guaranteed to have a great day out and it’s more than likely that they won’t be going home empty handed.

If you are in the 4wd, touring, towing, fishing or boating industry this opportunity to showcase your company is an opportunity not to be missed.

26%

6%

13%

18%

18%

19%

VEhIClE AFTERMARkET ACCESSORIES

TyRES/WhEElS/SuSPEnSIOn

BOATS &ACCESSORIES

FIShIng EquIPMEnT& ACCESSORIES

OuTDOORSgEAR

CAMPERTRAIlERS

Visitors reasons for attending

Where We AdvertiseTVnetwork 10 // One hD // 7 network // Channel 31 // Channel 9 Melbourne // Southern Cross VIC // Foxtel // Prime – Albury, Bendigo, Ballarat, gippsland, Shepparton & more

RadioSEn // 3AW // Fox // MMM // nova // 93.9 Bay FM // 89.3 hot Country // 95.5 k-Rock // The Outdoor life Show // gold 1242 // 3TR FM // 3yB // Coast FM // 3CS // Mixx FM // 3hA //Mixx FM // 3WM // Mixx FM // 3Sh // Mixx FM // 2Ay & more

Magazines4x4 Australia // 4wd Action // 4wd Camper Trailer // 4wd Custom Action // 4wd Custom guide // 4wd Custom utes // 4wd Extreme // Australian geographic // Overlander 4wd // Outer Edge // On the Road // Fishing Monthly // Barra Bass & Bream // Fishing World // Modern Fishing // Saltwater Fishing // Sport Fishing // Freshwater Fishing // go Camping // Just Trucks // Just 4x4s // Trackwatch // Trailer Boat // Dirt Comp // Caravan Trader // Caravan World // Camper Trailer Australia // Campervan & Motorhome Trader // Four Wheel Drive Victoria // What Tradies Want // Trailerboat Fisherman // Travelling Angler // The north East Angler // The South East Fishing // Trader Tag & more

Pressherald Sun // The Age // leader newspapers & more

OtherSocial Media // Billboards // Websites // Media Releases // TV Appearances // Radio Interviews // 4wd Clubs // Fishing Clubs // Flyers // Direct Marketing // Database Blasts // Posters & more

Extensive Advertising/Marketing/PR CampaignThe extensive visitor campaign that accompanies this event covers a large proportion of media available, including billboards, TV, radio, news print, magazines, direct mail, internet and social media. The aim with such a diverse campaign is to target the key enthusiasts along with the future clientele within the industry.

A dedicated PR team is contracted to assist in mainstream exposure, letting the public know of new products and services to be displayed at the show and this provides exhibitors a great opportunity to promote their product or service.

The show also connects with the market and aligns itself with people like Simon Christie from 4wd TV, Pat Callinan from 4x4 Adven-tures, Spida Everitt from The great Australian Doorstep, Paul Worsteling from Ifish plus so many more.

gone are the days where consumer exhibitions are static events, visitors want to see all the latest products, compare products and services available on the market and directly purchase at the show, but they also want value for money. This show offers a comprehen-sive action arena with entertainment including, monster trucks, freestyle Moto x, full 4wd test track, fishing simulators, special guests, major prizes and so much more, and with over 200 exhibitors, this show will continue to be the leader for consumer shows within Aus-tralia, as it provides the complete exhibition experience.

Company listing on website and in show guideApproximately 4 weeks prior to the show your company name, contact details, website and stand number will be advertised on our website so visitors know that you will be at the show. your company name and stand number will also be listed in the show guide along side the floor plan so visitors know exactly where to find you when they get to the show.

Promote products/services to over 33,000 visitorsFor the past 2 years over 33,000 visitors have attended the 3 day show and 2011 is expected to be just as big if not bigger. This is a great opportunity to generate sales leads, make direct sales and build a qualified database. It’s also a great opportunity to build brand awareness.

Opportunity to launch/demonstrate the use of products and services The Fishing Stage and Outback Stage give you the opportunity to do demonstrations/launch new products in front of a captive audience. It is your opportunity to show the audience exactly how your product/service works. A full timetable for the stages is pub-lished on the website and in the show guide so visitors know exactly what is on. In addition, your stand provides you with the platform to do demonstrations/offer advice.

One stop shop for visitorsJust about everything the outdoor enthusiast could want will be found at the show. It is a visitor’s best opportunity to compare products and services and talk to the experts. If visitor’s want a one stop shop for their outdoor needs then this is the show they will come to. you won’t want to miss the opportunity to show case your product/service, especially if your competitors are at the show.

Discounted entry ticketsExhibitors at the show received discounted tickets for their clients, family and friends. The best part is, we can give you as many tickets as you like, and we will only charge you for what is redeemed at the door. So if we give you 100 tickets, and only 20 are actually used, we only charge you for 20.

Invitation to drinks functionYou and your staff members on your stand are invited to the drinks function to relax, meet new exhibitors and interact with the organisers. Reptiles were the special guests at the 2010 function, and no doubt the 2011 function will be just as thrilling.

Benefits Of Exhibiting

4wd vehicles4wd accessories4wd tyres/wheels/suspension4wd clubs4wd touring destinations4wd magazines4wd repair parts and spare partsTowing productsAfter market modificationsPortable fridges/freezersTentsCamping gear and accessoriesCooking equipmentCamper trailersOff-road caravansRVsStorage systemsGeneratorsTrailer boatsBoating accessoriesFishing tackle and gearFishing charters and destinationsFishing magazinesKayaks/canoesTourism BodiesOutdoors productsPlus much, much more…

WhoExhibits

SHEll SCHEME RATES STAnD DiMEnSiOn COST 1- 10 sqm $167/sqm 11 - 20 sqm $157/sqm 21 - 30 sqm $147/sqm 31+ sqm $137/sqm SPACE ONly RATES - INDOORSSTAnD DiMEnSiOn COST 1 - 29 sqm $104/sqm 30 - 59 sqm $94/sqm 60 - 99 sqm $84/sqm 100 - 199 sqm $73/sqm 200+ sqm $68/sqm SPACE ONly RATES - OuTDOORS

STAnD DiMEnSiOn COST 1 - 29 sqm $74/sqm 30 - 59 sqm $64/sqm 60 - 99 sqm $60/sqm 100 - 199 sqm $50/sqm 200+ sqm $45/sqm CARPET/WAllINg RATES

iTEM COST Carpet $9/sqm Walling $28/linear metre

2011Rates

*nOTE:• All prices exclude GST• Space only stand do not include carpet or walling• Some space only stand have a compulsory additional

cost for adjointing walls• Carpet is compulsory unless you are constructing a

custom stand

Shell Scheme Stands Include:Carpet

Walls (velcro compatiable)

Power Point

Power Consumed

Lighting

Fascia (which displays company name and stand number)

Floor Plan Overview:

ROYAL LAWN

WALKWAY

WA

LKW

AY

GRAND BOULEVARD

CAFE

ENTRY/EXIT

ENTRY/EXIT

ENTRY/EXIT

ENTRY/EXIT ENTRY/

EXIT

ENTRY/EXIT

ENTRY/EXIT

ENTRY/EXIT

ENTRY/EXIT

SHOW ENTRY

TO FISHING & BOATING PAVILION

TO 4X4 & OUTDOORS

PAVILION

ACTION ARENA

4x4 OUTDOORS HALL - 2

4x4 OUTDOORS PAVILION -1CARAVAN & CAMPERS OUTDOOR AREA

FISHING & BOATING PAVILION FLOORPLAN

EP

SOM

RO

AD

SHOW ENTRY

ENTRY/EXIT

Fishing Stage

Power Box

*The floor plan is subject to change.

Whether you are looking for additional brand awareness, looking to distinguish your product from competitors, launch a new product, or simply to attract more prospects to your stand, we also have sponsorship opportunities designed to meet your marketing needs.

Our sponsorship packages are a valuable method to maximise your brands exposure prior, during and post show and can be tailored to suit your company’s needs.

To discuss sponsorship opportunities, please call Mark Petersen, Event Manager on 07 5508 7304 or email mpetersen@etf.com.au

Dometic-WAECO has exhibited at the national 4x4 show for many years and when approached to be a major sponsor we jumped at the opportunity. It is a pleasure to be associated with such a professionally organised show and support staff. The national 4x4 show has proven a must to participate in as the advertising campaign attracts good attendances to the shows and the right people who are interested in 4WD, fishing and outdoor recreational activities.

Julia RackiConsumer & Promotion SalesDometic-WAECOMajor Sponsor of the 2011 4x4 Brisbane and Melbourne Shows

Make sure that you have a presence at the NATIONAl 4X4 & OuTDOORS SHOW, FISHINg & BOATINg EXPO and reward your customers for their loyalty, whilst also reinforcing your position as a key player within your industry.

For further information on showcasing your business, products and services, please contact Paul Morgan – Sales Manager on 07 5508 7302 or email pmorgan@etf.com.au

We look forward to you joining us in Melbourne for another fantastic event.

Additional Opportunities

Booking Your Spot

PAul MORgAN– Sales Manager(07) 5508 7302pmorgan@etf.com.au

MARK PETERSEN– Event Manager(07) 5508 7304 mpetersen@etf.com.au

TARA lEMMON– Event Coordinator(07) 5508 7301 tlemmon@etf.com.au

BElINDA MAuND– Operations Manager(07) 5508 7305 bmaund@etf.com.au

EMMA BlANCH– Operations Coordinator(02) 9556 7987eblanch@etf.com.au

Contacts

ETF is one of Australia’s premier exhibition organisers, specialising in both trade and consumer exhibitions. The current event portfolio clearly demonstrates the breadth of ETF’s experience and highlights our ongoing involvement with events of international calibre. ETF’s success stems from the professionalism of its service which is always underpinned by thorough industry knowledge and expertise. ETF continues to focus on delivering successful outcomes for all stakeholders involved in our exhibitions. As a consequence we have an enviable reputation in the exhibition industry – a reputation of which we are very proud and which we will strive to enhance at every opportunity. ETF has been organising exhibitions and trade shows for over 30 years (organising over 500 events) and has offices in Melbourne, Sydney and gold Coast supporting a team of over 30 professional staff.

Gold Coast Office unit 5, 25 lemana lane, Burleigh, qlD, 4220 Phone: (07) 5508 7333Fax: (07) 5576 2833

www.etf.com.au || www.4x4show.com.au || www.fishingshow.com.au