ACOREStrategic Communications Initiative

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Introductory Remarks – David Tuft, Energy Foundation Overview of ACORE – Denny McGinn, ACORE ACORE’s Strategic Communications Initiative – Denny

McGinn, ACORE Energy Communicators Group Energy Fact Check Other Resources 2012-2013 Accomplishments Goals and Plan for 2013-2014

Q&A and Discussion Closing Remarks – Denny McGinn, ACORE

Meeting AgendaMay 14, 2013 | 2pm Eastern

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ACORE is a 501 ©(3) non-profit membership organization dedicated to building a more secure and prosperous America with clean, renewable energy

ACORE Snapshot

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ACORE’s Mission

Building a more secure and prosperous America with clean, renewable energy

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National Security

Economic Security

Environmental Security

Triple Bottom Line

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Government

Media

Industry

The Public

ACORE on the Front Lines

Arenas & Issues: Where ACORE is joining the fight

- The MLP Parity Act- State RPS Policy- Defending the

RFS- Protecting Tax

Policy

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Keep this slide?

Federal Engagement

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Keep this slide?

State Engagement

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MISSION:

Advance the value of renewable energy as a major business solution and viable industry to address the triple bottom

line

CO-CHAIRS: ACORE Board of Directors Co-Chair, Dan Adler and Neil Auerbach, Hudson Clean Energy

STRATEGIC TOOLBOX: ACORE.org and EnergyFactCheck.org Logo of EFC and @EFC Capitol Energy Note and Energy Communicators Note Op-eds & press releases

Strategic Communications Initiative

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Energy Fact Check:A Track Record with Impact

Tackling heavyweights in the media Direct

access to Capitol Hill

The MLP Parity Act

Capitol Energy

Admiral McGinn responds to Grover Norquist on State RPS Policy

Energy Security Trust Fund

Providing industry messaging on public policy initiatives

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300 + MEMBERS ACROSS GOVERNMENT & THE INDUSTRY

National Renewable Energy Laboratory || Stern Brothers || Covington & Burling LLP ||brightsource || Pellet Fuels Institute || Duke Energy || McGuireWoods LLP || ReEnergy Holdings LLC || Department of Energy

CONVENINGS

Quarterly in-person meetings with guest speakers || Regular teleconferences on major legislative initiatives

Energy Communicators Group:A Track Record with Impact

An industry-leading communications group to coordinate messaging and promote success.

The Daily ECG Note

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•“No one renewable energy trade organization, think tank or research group has taken the lead in being the voice for the business of renewable energy. ACORE, with its strong communications platforms, is well-positioned to become that leading voice.”

UP FOR GRABS – ACORE CAN BE #1

•“ACORE’s Energy Fact Check is seen as a valuable, well-sourced resource and to increase impact, we need to up the level of direct media engagement.”

ENERGYFACTCHECK IS A TOP TOOL

•“ACORE’s content is regarded as substantive and diverse, particularly when infused with information and feedback from our conferences, webinars, Hill briefings and thought leadership discussions.”

ACORE’S CONTENT IS KING

Communications Landscape Assessment: Key Findings

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Turning Problems into Solutions

ACORE’S Content Is King

- Increase research and content development that demonstrates impact- Brand and disseminate ACORE content more widely - Identify key partners who will help to attract media attention

EnergyFactCheck is a top tool

- Personal relationships with elite media- Host on-the-record twitter chats for reporters- Strategic outreach to increase Twitter followers- Create a weekly ECG Note for reporters- Build active readership of Capitol Energy Note among Hill staff- Convene quarterly Energy Fact Check briefings on Capitol Hill

No Renewables Organization Is

#1

- Leverage our strong brand- Increase media outreach- “Own” renewable energy defense, finance and policy in media landscape.

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Q1-3, 2013: Funding secured

Q4, 2013: $135,000

Q 1-4, 2014: $560,000

(Details available)

Budget Overview

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Conclusion