www.greenurbanscapeasia.com
The 2nd International Exhibition & Conference on Landscape, Leisure, Greenery Design, Construction & Technology
Organised By: Held In: In Celebration of:
Held Alongside:
Singapore EXPO Exhibition and Convention Centre
www.greenurbanscapeasia.com
5 – 7 November 2015
R E P O R T
POSTSHOW
Supported By:
EVENT SUMMARY
www.greenurbanscapeasia.com
Over 3,000 attendees from 32 countries from all over Asia turned up at the 2nd GreenUrbanScape Asia event– the region’s leading platform for urban design, landscape and greenery – from 5 to 7 November 2015 at the Singapore EXPO. This year marked the introduction of the GreenUrbanScape Asia Congress, a one-day conference held on 6 November 2015 addressing key trends in the areas of Arboriculture, Playgrounds & Parks, Turf Management and Urban Biodiversity.
Held alongside the exhibition was the 3rd International Skyrise Greenery Conference (ISGC) 2015 which featured topics that reflected emerging trends and priorities of the Asian urban greenery, design & landscape communities.
Attracted close to 500 delegates from 18 countries, both conferences provided an interactive platform for participants to exchange industry knowledge and deliberate on challenges and opportunities in the evolving urban greenery, design and landscape industries in Asia.
EVENT STATISTICS
Exhibitors
Visitors
Singapore82%
Rest ofSoutheast Asia(Excluding Singapore)
10%
6%
2%
Europe14%
Rest of Asia(Excluding Singapore &Rest of Southeast Asia)
Others
13%Americas
Visitors (Country
Breakdown)
Others
Conference Delegates
(Country Breakdown)
Singapore75%
Singapore50%
Rest of Southeast Asia(Excluding Singapore)
69%
4%Rest of Asia
(excluding Singapore & Rest of Southeast Asia)
2%Europe 41%
Singapore47%
Philippines14%Vietnam
9%
China8%
Rest of Asia(Excluding Australia,Singapore & Rest of
Southeast Asia)
11%
Malaysia9%
Rest of Southeast Asia (Excluding Singapore)
6%
Others6%
Others6%
Indonesia7%
Australia5%
Hosted Buyers
(Country Breakdown)
Exhibitors(Country
Breakdown)
Singapore82%
Rest ofSoutheast Asia(Excluding Singapore)
10%
6%
2%
Europe14%
Rest of Asia(Excluding Singapore &Rest of Southeast Asia)
Others
13%Americas
Visitors (Country
Breakdown)
Others
Conference Delegates
(Country Breakdown)
Singapore75%
Singapore50%
Rest of Southeast Asia(Excluding Singapore)
69%
4%Rest of Asia
(excluding Singapore & Rest of Southeast Asia)
2%Europe 41%
Singapore47%
Philippines14%Vietnam
9%
China8%
Rest of Asia(Excluding Australia,Singapore & Rest of
Southeast Asia)
11%
Malaysia9%
Rest of Southeast Asia (Excluding Singapore)
6%
Others6%
Others6%
Indonesia7%
Australia5%
Hosted Buyers
(Country Breakdown)
Exhibitors(Country
Breakdown)
6overseas trade delegations from China, Indonesia, Taiwan and Vietnam
3,030 attendees from 32 countries
94% of visitors will recommend GUSA to industry associates
518New business leads generated
86%of exhibitors were satisfied with new business leads
170participating companies & brands from 23 countries
$45milpotential sales generated
Hosted Buyers
Conference Delegates
EVENT STATISTICS
Singapore82%
Rest ofSoutheast Asia(Excluding Singapore)
10%
6%
2%
Europe14%
Rest of Asia(Excluding Singapore &Rest of Southeast Asia)
Others
13%Americas
Visitors (Country
Breakdown)
Others
Conference Delegates
(Country Breakdown)
Singapore75%
Singapore50%
Rest of Southeast Asia(Excluding Singapore)
69%
4%Rest of Asia
(excluding Singapore & Rest of Southeast Asia)
2%Europe 41%
Singapore47%
Philippines14%Vietnam
9%
China8%
Rest of Asia(Excluding Australia,Singapore & Rest of
Southeast Asia)
11%
Malaysia9%
Rest of Southeast Asia (Excluding Singapore)
6%
Others6%
Others6%
Indonesia7%
Australia5%
Hosted Buyers
(Country Breakdown)
Exhibitors(Country
Breakdown)
555
9
delegates from 18 countries
technical site visits
76%of conference delegates met their objectives
536business matching sessions
360 new business leads generated by our hosted buyers
91hosted buyers from the region
Singapore82%
Rest ofSoutheast Asia(Excluding Singapore)
10%
6%
2%
Europe14%
Rest of Asia(Excluding Singapore &Rest of Southeast Asia)
Others
13%Americas
Visitors (Country
Breakdown)
Others
Conference Delegates
(Country Breakdown)
Singapore75%
Singapore50%
Rest of Southeast Asia(Excluding Singapore)
69%
4%Rest of Asia
(excluding Singapore & Rest of Southeast Asia)
2%Europe 41%
Singapore47%
Philippines14%Vietnam
9%
China8%
Rest of Asia(Excluding Australia,Singapore & Rest of
Southeast Asia)
11%
Malaysia9%
Rest of Southeast Asia (Excluding Singapore)
6%
Others6%
Others6%
Indonesia7%
Australia5%
Hosted Buyers
(Country Breakdown)
Exhibitors(Country
Breakdown)
Event Highlights
CONFERENCE HIGHLIGHTS
www.greenurbanscapeasia.com
International Skyrise Greenery Conference (ISGC) this year provided thought-provoking insights and perspectives into key skyrise and vertical greenery issues.
Delegates from the industry including landscape architects, landscape contractors, designers, decision makers, facility managers and industry influencers came together to exchange ideas and deliberate on emerging industry trends and opportunities.
Conference Topics
• Bringing the City in a Garden Skywards – Singapore’s Experience• Creating Green Masterplans• Elevating Landscapes• Green Engineering Solutions• Living in the Greens on High Floors• Making Landscapes of the Urban Topography• Scientific Approaches to Landscape Planning and Design …and more
The inaugural GreenUrbanScape Asia Congress 2015 featured strong insights into the science & mechanics of turf management; forensic arboriculture; restoration and enhancement of ecosystems in urban biodiversity as well as parks, play and innovation.
The congress was well attended by local and regional delegates across various industry including arborists, architects, city planners, golf course superintendents and government officials just to name a few.
Congress Topics
• 50 Years of Park Development in Singapore• Conserving Biodiversity in Urbanised Landscapes• Embracing Technology to Improve Turf Management• Forensic Arboriculture• How Leisure Can Reinforce and Enhance Urban and
Commercial Spaces• Parliament House Landscape – Adapting to Climate Change … and more
Industry experts from Indonesia, Malaysia, Philippines, Taiwan and Thailand spoke on latest landscaping and greenery trends and business opportunities at the GreenUrbanScape Asia Business Forum.
Outdoor exhibition served as dedicated area for exhibitors like The Nature Company and Karcher South East Asia who showcased their large scale equipment and live demonstrations.
Delegates went on a 1-day technical tour to experience and witness innovative skyrise greenery projects across Singapore.
Hundreds of speakers, delegates, exhibitors, buyers and VIPs came together at the GreenUrbanScape Asia Networking Dinner 2015 to make new contacts and strengthen existing business relationships.
www.greenurbanscapeasia.com
ADVERTISING & PUBLICITY COVERAGE
Building & Review Journal; Channel News Asia; Greenroofs.
com; LianHe Wan Bao; Roof & Façade Asia; Shin Min Daily;
Southeast Asia Building and The Straits Times
16Media Attendance
938 Live The Green Agenda; Asia Green Buildings; Channel News Asia; Cleaning Asia; Control Engineering Asia (online); LianHe Wan Bao; LianHe Zao Bao; Mediacorp (Berita, Channel 8 Hello Singapore, Channel 8 News, Suria News, Seithi Tamil); Shin Min Daily and The Straits Times
42 Event Media Coverage
Media Attention @ GreenUrbanScape Asia 2015
Print Ads (Magazines & Newspapers)Asia NGO; Bangkok Post; BCI Asia Construction; Bisnis Indonesia; Building Review Journal; Business Times; City Green; Garden Centre Retail; Garden Trader; Jakarta Post; Krungthep Turakji ; LianHe Zao Bao; Marshall Cavendish Business Information; Pro Landscaper; Pro ARB; The Philippine Star; The Star; The Straits Times; TODAY; Tradelink Media; Tuoi Tre and Worldscape
Online AdvertisingAsia Green Buildings; Asia NGO; Building & Review Journal; Build Viet Info; Ecoseed; Landscape Middle East; Marshall Cavendish Business Information; Outdoor Design Source; Tradelink Media and Worldscape
Ad Ad
Ad Ad
Regional TelemarketingExtensive regional telemarketing campaign in Asia
Ad AdDirect MarketingDirect mailers and email broadcasts to 18,000 trade database
Ad Ad
TESTIMONIALS – EXHIBITORS & REGIONAL BUYERS
Platipus Anchors LtdMr Quentin Hicks, Business Development Manager
GreenUrbanScape Asia has exceeded our expectations. We will now be very busy when we return to the office as
a result of the new business we’ve generated during the three-day exhibition.
Playwkz CultureMr Patrick Lee, Director
This is the first time we have exhibited at GreenUrbanScape Asia and the results exceeded our expectations.
The quality of the visitors was excellent, with real decision makers engaged in meaningful discussions, and we
confidently expect to grow our business as a direct result of exhibiting here. The results have also justified our
intention to book a larger stand for 2017.
GreenologyMr Veera Sekaran, Managing Director
A lot more companies from Singapore and Asia should come and participate at GreenUrbanScape Asia as the
exhibition is not just about landscaping; it’s about future-proofing urbanisation and greenery. New technologies
were showcased at the event that I believe will help the industry progress towards the future.
Australian Institute of Horticulture Inc.Mr Wayne Van Balen, President
GreenUrbanScape Asia Congress was an enriching experience. I attended the session on bringing biodiversity back
to the cities, and found it very interesting to see the amount of green space that’s been brought back to Singapore
in the last 50 years through collective initiatives. It’s amazing to see the absolute balance between urban and green
space in Singapore. Another session was on Arboriculture where topics such as litigation were covered which every
arboriculture consultant should know about to maintain a true professional standing.
Huy Khuong ConsultantMr Ngoc Huy Khuong, Director
It was our first time visiting GreenUrbanScape Asia 2015. The meeting with one of the key exhibitors at the show
showcased a lot of products and services that matched our project. We are looking forward to the opportunity to
work together.
Silver Sponsor:
Supporting Media Partners:
Supporting Associations:
Sponsors:
EVENT PARTNERS We would like to thank each of our partners for their involvement and support for the past 24 months
and look forward to their continous support for the next edition.
Mark Your Calendar for GREENURBANSCAPE ASIA 2017!
www.greenurbanscapeasia.com
Singapore • November, 2017
Reserve your space early, contact Melissa Goh at
Tel: (65) 6403 2100email: [email protected]
