5 Common inconsistencies in brand management

Image Management Made Simple

Why your brand is valuable:

● Communicate promise● Create differentiation from competitors● Foster brand loyalty● Be memorable

Unoriginal branding makes you forgettable.

Inconsistent branding distorts your messaging.

Common inconsistency #1: logos

Your logo should create instant recognition of your brand. Inconsistency here will hinder that instant recognition.

Common inconsistency #2: colors

Never think a color looks close enough. Even a slight change in the hue of your colors looks unprofessional and sloppy. Use the HEX value for online materials and CMYK value for print for exact coloration.

Common inconsistency #3: typography

Your typography should compliment your brand image and messaging, not be a distraction. Every organization should have a style guide on proper typography.

Common inconsistency #4: messaging

You must be clear and consistent in your messaging for your potential customers to know what you offer.

Example:● Speedy fast servicevs● Best quality

Common inconsistency #5: tone

It doesn’t just matter what you say, it also matters how you say it. Keeping your tone consistent makes for a stronger, clear brand.

Example:● You’ll receive your stuff in a jiffy!vs● Fastest delivery time in the industry.

4 Places you’ll find inconsistent brand management online

With the ever expanding content on the internet, there are more places your brand can be seen. You want to make sure that no matter where your brand is seen, the viewer experiences the same, high-quality branding.

Website

The colors, layout, and visual tone should all reflect your brand image.

Email

Whether you’re sending out a newsletter or a coupon for your product, the branding needs to be consistent. Don’t have your viewers wonder if the link was to the right site.

Social Media

Social media provides a unique way to connect with current and potential customers so ensure they are receiving the same messaging everywhere they see you brand.

Blog

Your blog provides a great tool to provide industry and product/service related content. Make sure your readers connect your quality content with your organization.

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