5 Common

Small Business

Customer Service

Fails (and how to fix them)

“The customer

experience is the

next competitive

battleground.”

Jerry Gregoire, CIO, Dell Computers

Customer service is critical to

small business success, and the

competition is fierce.

Avoid these mistakes and you’ll

be on the right track to winning

the battle for customer

happiness.

Mistake #1: Being Hard to Contact

Too many small companies are hard to reach. Keep your contact information readily

available on the web and make it easy to contact you.

Mistake #2:

Slow Response Time

Modern consumers expect immediate

gratification.

That may not always be possible, but your

aim should be to respond to customer

inquiries ASAP. Don’t make customers

wait.

Mistake #3:

Neglecting the

Telephone

Many consumers still prefer speaking to a live person by phone. Make sure someone picks up.

Read More: Small Business Customer

Service Call Centers in 2014

Mistake #4: Failing to Train Staff

At small businesses, most employees will have some level of interaction with customers. Make

sure everyone is trained to handle these common interactions.

Mistake #5:

Not Asking for

Feedback

Feedback from customers is valuable

information.

Most won’t offer it, so you need to ask

how you’re doing and ask them to rate

their experience.

Conclusion:

Focus on these basic areas and thrive

1. Make it easy to contact you

2. Respond quickly

3. Embrace telephone customer service

4. Train your staff to handle customer interactions

5. Ask for feedback and continually improve

Read the original blog post at:

http://www.continentalmessage.com/blog/5-common-small-business-customer-service-mistakes

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excellent customer service.

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