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An Introduction to Media Literacy
2. The 5 Key Concepts and Questions of Media Literacy The basis for this presentation and the consumption of all media. 3. Concept #1All media messages are constructed. 4. Question #1 Who created this message? 5. Constructed = Purposefulnot always truthfulStory Telling Drink Muscle Milk and youll have biceps like him!Use Pantene products and your hair will look like hers! Use Proactiv and you will be as successful as Jessica Simpson! 6. Super Bowl Commercial--2013 VW http://youtu.be/gDovzhqwS7g Driving a VW will make you happy and unable to be upset 7. Concept #2Media messages are constructed using a creative language with its own rules. 8. Question #2 What techniques were used to attract my attention? 9. Identifiable TechniquesBright Colors LogosClose-Up Camera AnglesSlogans Just Do It Like a RockMmmm Mmmm Good! Have it Your Way 10. Super Bowl Commercial2013 Best Buy http://youtu.be/y_yNq3EtXmk Best Buy Logo, lots of products shown, humor 11. Concept #3Different people experience the same media message differently. 12. Question #3 How might different people understand this message differently than me? 13. Do you watch the same shows as.. Same message interpreted by different audiences. Your Parents? Your Classmates? Your Grandparent?Your Teachers? Younger cousins? 14. What do you think of when you see this? 15. Super Bowl Commercial--2013 Rav4 http://www.youtube.com/watch?v=RGCTFj FiNu4 What if you did not have a drivers license? What if you did not believe in magic/wishes 16. Concept #4Media have embedded values and points of view. 17. Question #4 What values, lifestyles and points of view are represented in, or omitted from this message? 18. What stereotypes do the media continue to maintain or preserve? 19. Super Bowl Commercial--2013 Audi http://youtu.be/ANhmS6QLd5Q Stereotype that it is not cool to go to the dance alone and a nice car will make you popular 20. Concept #5 Most media messages are organized to gain profit and/or power. 21. Question #5 Why was this created? 22. Is the medias purpose to help you or to buy you? 23. Super Bowl Commercial2013 Geico http://youtu.be/-LeHpdLtcDQ Geico does not really care if you save money as long as they are making money from your insurance policy 24. Assignment Class Activity Find two advertisements DO NOT TEAR THEM OUT On a sheet of paper: Describe the Ad1-2 sentences so I could find it if I needed to Answer each of the 5 questions Make sure your name (s) is on it You may work with 1 other person Bring to Mrs. Ferris when done
