N O L O N G E RH O T

5 C O N T E N T M A R K E T I N G T R E N D S T H A T A R E

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1G H O S T W R I T E R SFocus on user-generated or genuinelyexpert-led content instead.

2U N I S I Z EMultiple landing pages for differentsegments of your audience are aminimum in this age of intelligent,personalised marketing.

3O F F L I N EShare your content online and targetmore unusual social hubs todifferentiate yourself from yourcompetition.

4K E Y W O R D - F E S T SYou should be creating content forpeople rather than search engines.Leave the keywords in the tags section

5T E X T - B A S E DText will always be a part of contentmarketing, but it is not the only majorplayer anymore. Audiences demandvisual content, particularly video.

Can you think of more?