Secret to peak sales success:

PEAK SALES &

CROSS-BORDER

5 CONVERSION TIPS

TO GET YOU AHEAD

Nicolas Bumba Malanda

Channel Manager Belgium

PEAK SALES MOMENTS AREN’T JUST ABOUT

BLACK FRIDAY

VALENTINE'S DAY MOTHER’S DAY FATHER’S DAY SUMMER SALES

BACK TO SCHOOL HALLOWEEN CYBER MONDAY BOXING DAY

WE HELP GROWING RETAILERS

SCALE ACROSS EUROPE

+55b€ processed in 2018

100% uptime record over two years

Local presence in 170 countries,

with native speaking support in every major country

LEADER IN ONLINE PAYMENTS

IN WESTERN EUROPE

85,000 customers

+500m transactions processed in 2018

#1 CREATE YOUR OWN

PEAK SALES MOMENTS

PICK YOUR OWN

PEAK SALES

MOMENTS!

RETHINK ONLINE PROMOTIONS

AND DIFFERENTIATE FROM THE

BIG PLAYERS

It’s not all

about the

discount…

PERCENTAGE OF CONSUMERS CITING

DISCOUNT AS MOST DESIRED FEATURE

IN BLACK FRIDAY ONLINE SALES

45%

37%

CONSUMERS PREFERRING UNIQUE

PRODUCTS, LOYALTY/REFERRAL BONUSES,

EXTENDED RETURNS OR NEXT-DAY SHIPPING

27%

46%

49%

#2 A WORLD GONE MOBILE

OPTIMISE

YOUR SITE AND PAYMENT

PAGES FOR MOBILE

All countries should

expect around a third of

their consumers to want

to purchase via mobile

retail app

DEVICE

USEAGE

Smartphone Tablet

Desktop

Source: IMRG Quarterly Benchmark Report, Q4 2018

OPTIMISE

YOUR SITE AND PAYMENT

PAGES FOR MOBILE

Tokenisation

‘remember me’

#3 GO INTERNATIONAL

BUSINESS EXPANSION

CONVERT LOCAL SHOPPERS.

OFFER THE RIGHT PAYMENT METHODS…

Cards

62%

Others

6%

BACS

(UK DD)

3% Bank

Transfers

5%

PayPal/

Wallets

23%

Others

6%

Cards (mainly CB)

85%

PayPal/

Wallets

8%

Others

5%

iDEAL

65%

Cards

12%

SDD

6%

PayPal/

Wallets

5%

Invoice/

Instalments

5%

Gift

cards

2%

Others

10% Invoice/

instalments

29%

PayPal/

Wallets

20% SDD

19%

Cards

12%

Bank

Transfers

10%

Others

5% Bancontact

40%

Cards

35%

Bank

Transfers

10%

PayPal/

Wallets

7%

SDD

3%

Source: Ecommerce Europe 2017; Y-stats reports; Thuiswinkel; Statista 2016-2017; Boniversum 2016; ECC, IFH 2016; Observatoire Févad/Médiamétrie 2016; Osservatori Netcomm 2017; ThePaypers; Becommerce 2017

BOOST CONVERSION INGENICO FULL SERVICE WITH LEADING ACCEPTANCE RATES

+3.3%

74.0 % 78.0 % 82.0 % 86.0 % 90.0 %

Ingenico

Market average UK +1.2%

93.0% 94.0% 95.0% 96.0%

Ingenico

Market average

88.0% 89.0% 90.0%

Ingenico

Market average +0.7% +4.9%

83.0 % 86.0 % 89.0 % 92.0 %

Ingenico

Market average

Source: Based on Ogone gateway data 01/01/2017 – 31/03/2018 - Visa/MasterCard excl. Barclays ; Carte Bancaire.

CASE STUDY

PREDATOR NUTRITION

Launched in 2009 with £6000 personal savings

Aim – introduce fitness enthusiasts

to nutritional products that really work

CHALLENGES

With previous payments partner, growth was being

hindered by increased transaction declines

Vague response of ‘Do Not Honour’

Good customers being lost

SOLUTION

Switched to Ingenico to boost conversion, optimise

payments, and expand the business

RESULTS

Today Predator serves customers in the UK, USA,

Sweden, Spain, Italy, Denmark, Norway, Australia,

France and Germany

CASE STUDY

PREDATOR NUTRITION

MAIN BENEFITS

Online payments focused on the user experience

Ongoing support and advice on increasing conversion

Robust and reliable Ingenico platform

Broad range of international payment options

Scalable online offering across web, mobile and tablet

#4 HANDLING THE VOLUME

SOCIAL MEDIA IS CREATING SUPER-FAST HYPES REQUIRING FAST SCALING OF

PAYMENT AND LOGISTICS

INFRASTRUCTURE

7 year old Ryan is the highest watched toy reviewer

23 24 25 26 27 28 29 30 31

€ 55 € 41,220 € 148,430

€ 333,210

€ 695,960

€ 1,455,590

€ 3,781,470

€ 5,831,180

€ 3,510

CASE STUDY

EXAMPLE OF PEAK SALES TRANSACTION

GROWTH AT A LEADING EVENT

#5 STAND OUT FROM THE CROWD

NOT ALL CROWDS ARE

THE SAME

FRANCE

THE DIGITAL SAVVY

The French are most

likely to try out buying

through new social media

and voice activated

devices during peak sales

days

BELGIUM

THE INQUISITIVE

We expect to see the

Belgians dive into future

retail sales days when

offered unique products

and incentives

GERMANY

ON THE LOOKOUT

FOR UNIQUE THINGS

One in five German

consumers are looking

to shop with smaller

retailers this year - not

just a bargain, but for

something unique too

IT’S ALL ABOUT

DIFFERENTIATION

Gamification

STAND OUT

THROUGH INNOVATION

Chat bots

TO SUMMARISE

#1 CREATE YOUR

OWN PEAK

MOMENTS

#2 A WORLD

GONE MOBILE

#3 GO

INTERNATIONAL

#4 HANDLING

THE VOLUME

#5 STAND OUT FROM

THE CROWD