5 DIGITAL TRENDS TO GROW YOUR BUSINESS

How Blue Fountain Media Grew

• Started in 2001 with no funding and less than $1,000 in the bank

• Company grew by over 40% year after year and is worth over $20m today

• Invested in a professional online presence, effective online marketing, and great people

Digital Agency, headquartered in NYC with 200 Employees

Clients & Industry Recognition

IN THE PRESS

AWARDS & RECOGNITION

So…what can you do to grow your business online?

3 key elements to being successful online

Drive Qualified Traffic

Convert traffic into leads/sales

Create brand Loyalty and Repeat business

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1. Driving Qualified Traffic

Search Engine Optimization Pay Per Click

Social Media Marketing Mobile Advertising Content Marketing

Newsletters Email Remarketing Native Advertising Display Advertising

Display Remarketing Viral Videos

Social Advertising

2. Converting Traffic

Messaging

Calls to Action

Stickiness Factors

Social Media Integration

Before & After

www.sunnyanderson.com

Before & After

www.liheart.org

3. Creating Loyalty

Engaging Content Email Marketing Social Media Activity

1. Responsive Design

2. Content Marketing

3. Visual Assets

4. Mobile Advertising

5. Remarketing

5 Digital Trends to Grow your Business Online

• 50% of U.S. adults own a mobile device

• 57% of smartphone users search on their phones every day

• 96% have researched a product or service on their phone

• More searches will be done on mobile than desktop devices next year.

• By 2017, 87% of the worldwide smart connected device market will be tablets and smartphones, with PC’s (both desktop and laptop) being 13% of the market.

• 94% of first impressions to a mobile and website are design related.

• 75% of visitors judge a company’s credibility based on their website’s design

• 48% of visitors say a site with a bad mobile experience, is a sign that the company doesn’t care about their customers.

1. Responsive Design

Career Glider

Smartphone, Tablet and Desktop www.careerglider.com/‎

Starbucks

Desktop, Tablet and Smartphone www.starbucks.com/‎

The creation, sharing, and promotion of quality content as a means of

attracting new clients/customers in the long-term

2. Content Marketing

Examples of Content

Videos Slide shares

Podcasts Blog posts

Whitepapers Memes

Photo Galleries Listicles eBooks

Case Studies Infographics

Webinars Press Releases

Events

3. Visual Assets

Web users have short attention spans

Visual content captures their attention

Invest in Visual

Instagram GE: ~150,000 followers

Pinterest LL Bean: ~5.5 million followers

Visual-heavy social networks have grown

in popularity.

Large audiences can be captured there.

Invest in Visual

Image posts on Facebook have

39% higher engagement

Users are

64-85% more likely to

purchase after viewing a product video

There are fewer competitors in search and display on mobile, so prices are lower. This represents a big opportunity for advertisers

4. Mobile Advertising

89% of smartphone users notice mobile ads

Mobile-specific Platforms:

Mojiva Todacell Adfonic InMobi

Millenial Media LeadBolt

Google Facebook

Twitter

Mobile-capable Platforms:

5. Remarketing

Email Remarketing

Send emails to cart abandoners, or users who didn’t convert

Display Remarketing

Show targeted ads to your website visitors after they leave your

site

Search Retargeting

Show targeted ads to people in specific

demographics, or who have done relevant

searches

1. Doing marketing without a responsive site

2. Spending money to market a poorly optimized site

3. Running a badly-managed SEM campaign

4. Trying to be all things to all users

5. Only planning a budget for phase 1

5 Common Mistakes

Not tracking lost opportunities

But the Biggest Oversight is…

3 Things to Ask an Agency

Describe your operations and setup Show me your results/case studies Do you practice what you preach?

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Thank You.

Visit us at: www.bluefountainmedia.com

Get to know us: @BFMWeb / www.facebook.com/bfmweb

Speak with us: 212.260.1978

102 Madison Avenue, Floor 2

New York, NY 10016