Date post: | 07-Nov-2014 |
Category: |
Technology |
Upload: | dan-rockwell |
View: | 1,950 times |
Download: | 1 times |
5DOLLAR DATA PROJECT
WHAT IS THE 5 DOLLAR DATA PROJECT?
How much data can ya get for 5 bucks using amazon’s mechanical turk service?
what the hell is that?
A web service that allows you to assign human interface tasks, or HITS to real people who will then complete these task for real money.
WHO ARE THESE PEOPLE?
Stay at home moms, people working on lunch breaks, average joe’s, you really don’t know.
why do they do this?
It’s money. Most of the tasks on AMT are basic things like:
- look at an image and give keywords to help train a computer how to look at images for search engines
- find search results on the web, give a human perspective to teach a computer
How’s it Work?
How do you create a HIT?1. put some money into your account2. click create a hit3. ask the question, write instructions, etc4. define the answer type5. define how many people or answers you want 6. specify a time frame for completion7. set the price you’ll pay for an answer8. start receiving answers9. approve/reject/message10. download results
1STATE OF PARENTAL CONTROL FOR PC’S AND THE WEB
HOW IT SHOULD IT CHANGE
PROJECT 1 - SIMPLE QUESTION
37 responses in 4 days
Paid 10 cents per answer
Total cost $3.70
example
We make computer time "family time." When the kids want to go online, we allow her to do so, however, one of us has to be with her, monitoring what she is doing. She is only 9, so when she goes online it's to a gaming site or to look something up. I would like to allow her to go online without me looking over her shoulder, but I also want her to have freedom to surf safely. I would like to see some kind of summary or reporting of the sites she went to, the people she talked to and the content of any emails she may receive/send.
PROJECT 1 - LEARNINGS
pretty cool
fast
fun to see the data arrive
how do i get at demographic info
how can i figure out who these folks are?
not supposed to ask who they are btw
2CHOOSE 5 WEBSITES THAT DEFINE YOUR STYLE & WHY
PROJECT 2 - DEFINE YOUR STYLE IN URL’S
12 responses in 3 days
Paid 10 cents per answer
Total cost $3.80
example Taylormade.com - the reason this site
represents my style is that I love to golf and the only clubs I hit are Taylormade.
Scrapbook.com - I like this page because I love to scrapbook. It gives me ideas for pages
that I can incorporate into my scrapbooks.
TelevisionWithoutPity - I love TV, but not so much that I am blind to the bad parts. I'm smart as well as a smart-ass. This site isn't too cheerful, or too happy. just like me.
PROJECT 2 - LEARNINGS
very cool
people seemed to enjoy this task
loads of meaty content!
how can push for something emotional?
3DETAIL 5 SITUATIONS / EMOTIONAL EVENTS THAT
OCCURRED TO YOU TODAYFIND A WEB SITE THAT EMBODIES THAT FEELING
TELL ME WHY
PROJECT 3 - EMOTIONAL OUTPUT
14 responses in 3 days
Paid 25 cents per answer
Total cost $2.75
example
Anger - Angry365 site- I was angry at my computer today.
Tired - Bedding.com site - I felt really sleepy today,
worn down.Frisky - FREDRICKS.com - I felt attractive today, and what's sexier than lingerie?
Shock - postsecret.com - I am shocked and depressed about people today.
PROJECT 3 - LEARNINGS
very cool
people seemed to enjoy this task
a bit tricky with the whole emotional embodiment thing
what are the limits to what people will do?
4CREATE A YOUTUBE VIDEO ANSWERING THE QUESTION
WHAT IS DESIGN TO YOU, WHATS GOOD DESIGN FEEL LIKEGIVE AN EXAMPLE OF GOOD DESIGN
PROJECT 4 - GO MAKE A VIDEO
1 response in 3 days
Paid 2 DOLLARS per answer
Total cost $2
example
PROJECT 4 - LEARNINGS
not so good
$2 wasn’t enough
maybe be hard to do
people may not have web cams
let’s test prime next!
5CREATE A COLLAGE OF YOU WERE, ARE, AND WILL BE
+ DO THE “FEARS” COLLAGE FROM DELL PROJECT
+ANSWER SOME BASIC QUESTIONS
PROJECT 5 - PRIME TEST!
25 responses in 2 HOURS!
Paid 1 DOLLAR per completed work
Total cost $25
example
PROJECT 5 - LEARNINGS
GREAT stress test for PRIME!
62 people hit PRIME in 2 HOURS!
swimming in data
people appeared to enjoy the task
people figured out how to group concepts easily
this is very cool
6FIND AND UPLOAD 10 PHOTOS THAT REPRESENT
AN IDEAL EXPERIENCE AND TELL WHY( test our photo journal tool )
bonus project
PROJECT 6 - PRIME PHOTO JOURNAL
11 responses in 2 days
Paid 50 cents per completed work
Total cost $5.50
example
I want to be in the spotlight.
My family.
Outdoor concert.
I love drinking wine.
A tarrot card reading is fun.
PROJECT 6 - LEARNINGS
another GREAT stress test for PRIME!
tested our photo journal process
tested our server load capability
we asked people to rate the task itself:
people thought it was easy, simple, fast but boring, lame and they should of been paid a buck
AMT TAKEAWAYSFAST & easy to use
perfect for testing web apps in development
excellent discovery tool
great for independent projects
pilot homework concepts
potential usability studies
test instructions, wild methods, explore ideas
extremely cost effective way to get a taste of data
AMT ISSUES
no demographic info, can tease / probe,but not supposed to ask
questions determine engagement and quality of potential output
turks are wired folks, good with web, good with online survey tools but may have limits
80% of TURKS are from USA, 20% international
limited accuracy counter measures
may not be “hang-yer-hat-on-it-able”
NEXT STEPS
do more discovery
use it to test homework assignments, methods
open up that independent project folder
use it to stress test web apps in development
keep exploring
SCREENSHOTS