zero in. stand out.

5 Expert-Approved Reasons You Need a Long-Term Marketing Plan

Long-Term Marketing Plan

Why long-term marketing?

• Over 77 percent of marketers who were extremely satisfied with their marketing teams had documented marketing plans.

• Your business goal: promote and sell your product or service as efficiently as possible.

Short-term and long-term marketing plans: Friends or foes?

Long-Term Marketing Plan

Short-term marketing

• Uses flashy advertising techniques

• Communicates a variety of different messages

• Uses short-period messaging

• Goes from zero to 60 every time

• Works best paired with long-term marketing

Long-term marketing

• At least a one year, but ideally a three-to five-year vision

• Company’s objective

• Marketing objective

• Strategy based on your goals and your audiences

• Specific tactics and your execution approach

Two Phases Short Term

Long Term

If long-term marketing plans are so important, why

doesn’t everyone have one?

Unsure what it is

Afraid to fail

Happy with current plan

Fear of change

Long-Term Marketing Plan

5 reasons your business needs a long-term marketing plan

Long-Term Marketing Plan

1. Your business won’t survive without one.

• Won’t be stable in the long-run

• Consumers have access to massive amount of information

• Marketers need to evolve to stand out

2. You’ll get everyone on the same page

• Define the purpose of your business

• Clear definition of business and marketing goals

• Share this information with everyone

3. You’ll have a deeper connection

• Identify your audience’s wants and needs

• Create brand personas

• Gain customer’s trust

4. Your messages will be more strategic

• Develop messages aligned with brand

• Strategic, long-term content strategy

• Honesty and transparency

5. Your business will be efficient

• Ability to plan ahead, create a calendar

• Budget money, resources and time efficiently

• Be patient and allow room for flexibility

Want to learn more? This Buffalo marketing agency is here to help.

Give us a call at (716) 691-6200

tweet us @QuinlanCompany

Long-Term Marketing Plan