to Know About Smartphones and your Website

5 Facts

FACT

#1Smartphones Dominate

75% of Cell Phone Owners

Own a Smartphone

Source: 2014 ComScore

Why is it important to my business?

Smartphones dominate local search, media consumption, social media use and much more. Your message and your website should be geared to a mobile platform and to mobile content consumption.

Smartphones Owners Use Their Phones to Search

FACT

#2

38% of all Searches are on Smartphones

Google 39%, Yahoo 44% and Bing 28% Source: RKG

Search90%

Source: Google Stats - 2013

Smartphone users are almost all searching locally

Take Action87%

Why is it important?

Search on mobile devices is growing at a rapid pace. Almost all mobile searches are local. Consumers want to easy access to your business information, where you are and how to get ahold of you. 87% of local searches result in some of action. How your website looks and functions on a Smartphone can make or break a sale.

Smartphones Owners Use their Phones to Visit

FACEBOOK

FACT

#3

Source: Facebook

Mobile Share of Monthly Active Users:85%

Why is it important?

Facebook can be a gateway to your website and new customers. Facebook users expect websites they connect with to be easy to use on the device they are using, a Smartphone.

Search is the top website access method for

Smartphone owners.

FACT

#4

Top Mobile Website Access

Methods

48%

29%

26%

Search Engines

Word of Mouth

Social Media

Smartphone owners that use mobile internet on their phones

Source: Interactive Ad Bureau

Why is it important?

Search engines are the number one method used to access websites when users are on their Smartphone. Where your website is positioned on mobile search results is critical to being found. Google penalizes websites that are not mobile friendly.

The most appealing mobile ad feature for moms is coupons

FACT

#5

Most Appealing Mobile Ad

Features for

Moms

Source: Babycenter 2014 survey of 1,000 expectant women and moms with children up to 8 years.

Coupons

Nearby Deals

72%

Up from 53% in 2013

30%

Why is it important?

Coupons dominate mobile and are the number one ad response . If you’re running a display ad (banner) on a mobile website, coupons are the best method for interaction with your ad and your website. Don’t forget to make your coupons and offers easy to read and use from a Smartphone.

Looking for help?

Contact the WIBW team for a FREE, no obligation analysis. We offer responsive website design, desktop website conversion to mobile, social media strategy, search help, online advertising options and much more. No matter what you need or your question, we can help. Give us a call.

Al Bonner al@13marketing.com or call 785-221-7151

Sources:

Source: Facebook