5 Features of Most Effective Email Marketing

By Sampi Marketing Ltd.

Five Focus Areas of effective email marketing

Increased Revenue &

ROI

Diversify Messaging

Email Marketing Automation

Agile, Dynamic Design

Send-time & Frequency

OptimizationList

Monetization

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More Strategy! Top-performing email marketers invest 50% more time

and money in email strategy then their average-performing counterparts

Diversify!Segmentation is key

Most companies still relying too heavily on repetitive promotional email, too-general broadcast messages, or too-infrequent overall volume Only about 50% of

marketers can segment on the attributes needed for greater diversification

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Message Diversification ModelEntertainment

& Engagers

Educational & InformationalContent Marketing

Promotional

FoundationalContinuity programs like newsletters, bulletins, updates, style guides, etc.

Segmentation Message VolumeLow

High

High

Low

Under

-util

ized g

rowth

oppo

rtuni

ty

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1:1 Automation = Goldmine Ironically, the smallest volume segment, the

tip of the pyramid, pays the biggest dividends

Personalized Email Generates 6X the Revenue

of Broadcast

Yet less than

50% of email

marketers use it!

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Can You Deploy Email Like This?2

Agile, Dynamic Messages Email has come a long way in a short time, with

recent evolutions resulting in a whole new design approach

Source: Movable Ink

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Mobile-Friendly Design This newsletter from

Express was optimized for enhanced viewing on desktop versus mobile device. The top call-to-action for the promotional sale is more prominent in the mobile version

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Interactivity & EngagementVideo, Animation

In this email, Sunglass Hut promoted their latest trends by including a video that played directly in the inbox Only 52% of email marketers

have used animation Only 10% have attempted

video-in-email

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Send-Time OptimizationA “must” for e-Commerce Companies Technology takes the guesswork

out of when to send email by: Analyzing email subscriber past

open and click behavior Predicting the ideal send-time

based on each subscriber's history of engagement with your email

Delivering your campaign to each subscriber at the ideal time for them (1 or 1,000,000)

Eliminating time-zone send-time challenges for national or international marketers

Case in PointWhen Alternative Apparel tested send-time optimization vs. a control on their email list, they achieved• 31% higher open rates• 38% higher click-through• Reduced operational costs

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For Publishers & Content ProducersIn-context email display ads earn $$$ Publishers and heavy content marketers can now sell

display advertising in their email newsletters and publications, finally monetizing large email subscriber lists without putting them on the list rental market! “In-context” email display ads get 5-10x the engagement of

web display ads Email-ad display networks manage sale, placement,

inventory control and tagging You choose only appropriate advertisers with content

matching your subscribers’ interests Use price floors and house ads to drive all your marketing

goals

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Email Ads Serving Live

List subscribers more likely to respond to in-content ads placed in email they signed up for than general website banner ads

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Animated Banner

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In-content ads

Mailigen – our preferred platformmailigen.com mailigen.cn

Mailigen – platform features

Message diversification

• Fully compatible

Email marketing automation

• Many options with primary account

Agile, dynamic design

• Partially implemented, new options are in development

Send time frequency optimization

• Basic options, more complex functions are in development

List monetization

• Basic functions can be implemented with most templates

Email marketing with Mailigen

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Reach across the Great Wall!

Thank you!

Reach across the Great Wall! www.sampi.co