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5 Important Things You Should Know About Unembossed Visa Cards The unembossed Visa card shares many of the physical characteristics of the standard Visa card that you currently accept for payment. However, there are some important differences! Information is printed (flat) instead of embossed (raised), and the card design can be either vertical or horizontal. Generic Name may appear instead of a cardholder name. © 2012 Visa. All Rights Reserved. VRM 08.12.12 Want to learn more? For additional information about unembossed Visa card acceptance, visit www.visa.com/merchant to reference additional pieces such as Simplified Procedures for Magnetic Stripes that Cannot Be Read. An unembossed Visa card may look a little different, but it is valid. You must swipe an unembossed card through the terminal. If the card’s magnetic stripe won’t read, you should either key enter the card number and CVV2 or ask for another form of Visa payment. The unembossed card’s flat, smooth surface makes it impossible for you to take a manual imprint. Do not key-enter transactions on unembossed cards unless you can also enter a CVV2. If you cannot prove the card is present (e.g., manual imprint or CVV2, plus magnetic stripe of the card is read) you may be subject to a chargeback. Every Visa card contains two basic card security features: • Visa Brand Mark • Dove Design Hologram
